Clinic Pay vs Creator Pay: You Won’t Believe the Gap

What if your PT clinic ran on attention instead of insurance? Dave Kittle and Jimmy McKay break down the future of healthcare marketing, from content-driven growth to patient storytelling, and why Gen Z might not be your biggest spenders (yet). We unpack creative media plays, critique the APTA’s messaging, and explore how practices like Dave Kittle's Concierge Pain Relief are building a media first model in NYC. Whether you're a clinic owner or just PT curious, this episode will challenge how you see value in the attention economy.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — McKinsey's Research[01:09] — Dave's Late-Night LinkedIn Activity[02:15] — Concierge Pain Relief's Unique Selling Points[03:42] — The Power of Storytelling in Patient Transformation[06:27] — LinkedIn Engagement and Comments[10:58] — The Role of Content in Modern Marketing[12:38] — APTA Membership and Value Discussion[19:14] — Proposed Changes to APTA's Membership Model[22:49] — Membership Models and Revenue[24:45] — The Value of Belonging in Professional Organizations[28:29] — Communication and Engagement Strategies[30:04] — The Power of In-Person Conferences[30:32] — Launching Digital Content with Limited Budget[30:39] — Securing Sponsorships for Year-Round Exposure[31:57] — Decision-Making in Private Practices vs. Committees[32:56] — Dave's YouTube Channels and Long-Term Goals[33:21] — Short Play vs. Long Play[35:27] — Health and Wellness Trends[35:35] — Membership is Personal[36:34] — Health and Wellness in Gyms[38:48] — Boomers' Approach to Wellness[40:12] — Fish in a Barrel Scenario at Gyms[42:38] — Recovery Zone Concept[43:03] — Resolve Physical Therapy's Strategy[59:13] — Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.