The Dave Kittle Show

Why are physical therapists burned out and would more money actually fix it?The Breakfast club debate PT burnout, high-volume practice, salaries, patient load, hiring, clinician expectations and whether they would still become physical therapists today.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Burnout Then vs Now[00:52] – APTA Survey Sparks Debate[01:31] – Why Burnout Hurts Care[02:31] – Hiring When Candidates Burn Out[04:43] – Defining Burnout Clearly[05:22] – WHO Three-Part Burnout Model[07:08] – What Burnout Feels Like[08:04] – Hard Work vs True Burnout[08:44] – LinkedIn Poll What Clinicians Want[10:18] – Dave’s Early Career Pressure[12:23] – Recruiting Without Ragebait[13:37] – Systems Boundaries and Ownership[16:59] – Would Pay Raises Solve Burnout[19:04] – Students Culture Fit and Hope[23:33] – Grass Is Greener and PT Going BiggerPTs — when you say you want fewer patients per day, what do you ACTUALLY want?A) More time with each patientB) A buffer between patientsC) BothD) Honestly… just fewer patientsAnd second question:If your salary increased $25,000 tomorrow, would it meaningfully change how you feel about your job?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What can physical therapists learn from a 255-million-view street basketball video?Dave Kittle, Jimmy McKay and Tony Maritato break down viral-content psychology, AI-assisted PT content, simple hooks, promised payoffs, recruiting, pricing, and why PT owners often overcomplicate ideas that should be simple.EPISODE BREAKDOWN[00:00] The Crash[01:06] AI Pool Compression Idea[01:56] Rapid Safety Content Ideas[02:29] Simple Ideas Win[03:37] Steal And Remix Content[04:19] Pre Sell Before Building[05:12] Human Are The Bottleneck[06:45] Boosting Posts For Resumes[08:22] Relocation Offer And Retention[09:18] New Role At Prompt[11:36] 255 Million View Reel[13:41] Why People Watch To The End[15:13] Apply Viral Tricks To PT[17:55] Youth Theater Fundraising[19:57] Mailbox Pricing And Value[23:50] Sick Calls And Coverage Systems[30:35] Parting ShotPTs:What piece of content outside of healthcare have you seen recently and thought:“I could make a PT version of that”?Drop the format below—not the exact copy.And bonus question:Would you watch a knee-replacement video longer if it started with:“82° today. Can we hit 90° before the end of this session?”-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Can APTA, Medicare or private insurers actually fix physical therapy reimbursement?The guys debate PT payment reform, cash-pay practice models, controlling your own pricing, alternative revenue streams and why practice owners may need to stop waiting for someone else to solve their economics.EPISODE BREAKDOWN[00:00] – Nothing Works on Payment[01:12] – Live Tweeting Trouble[02:22] – Oversharing Sells Tickets[03:48] – Napster And Trailers Lesson[05:01] – Payment vs Reimbursement[06:52] – Reference Committees Explained[07:56] – Debating Tiny Wording[09:01] – No Hope For Pay Increases[11:46] – Why Cash Pay Is Rising[12:36] – Advocacy Wins or Just Slower Loss[14:16] – Why Not Unplug From Insurance[15:41] – Self Pay Cashflow Reality[17:47] – Mailbox Guy Business Lesson[20:51] – Monetizing PT SkillsPT owners:Which side are you on?A) Advocacy can eventually meaningfully improve PT paymentB) Advocacy matters, but reimbursement will never keep upC) PTs need to move toward more cash-pay/direct-to-consumer modelsD) We need bothAnd what would you consider a meaningful reimbursement win—3%, 5%, 10%?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Should a physical therapy clinic compete on volume or go premium?Dave Kittle and Jimmy McKay break down what PT owners can learn from Equinox, Planet Fitness, membership businesses, the “third place” trend, and why getting stuck in the middle may be the hardest business model of all.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Price Squeeze Middle[02:19] – Gyms Outpace Nightlife[03:35] – Why Nike Gyms Failed[05:55] – Equinox Spend Breakdown[07:52] – Bell Curve Pricing Strategy[11:21] – Upsells Access and Membership Future[14:24] – Ironman Exec Model Lessons[16:48] – PT As Third Place[18:03] – Membership vs Packages[18:55] – Megan Brown Model[20:23] – Hybrid Clinic Economics[22:28] – APTA Payment Summit[26:34] – Content Formats That Work[27:57] – Parting ShotsPT owners:If you had to choose ONE model today, which would you rather build?A) High-volume / insuranceB) Premium / cash-payC) Membership / wellness modelD) HybridAnd if you're currently charging somewhere around $100–$150 cash per visit, do you feel squeezed between insurance clinics and higher-end practices?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Why do physical therapy patients stop showing up after only a few visits?Dave Kittle and Jimmy McKay discuss the “three visit” problem, inconsistent care, therapist switching, reimbursement pressure, cash-pay versus in-network models, and why patient expectations may matter more than clinics realize.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Consistency Matters[01:18] – Insurance Questions[02:10] – Simple Reply Script[03:13] – Cost Concerns Explained[04:15] – Polite Close And Seed[05:41] – In Network Visit Dropoff[06:51] – The Visit Three Problem[09:04] – Quality Versus Cost Framing[10:22] – Expectations Versus Reality[11:35] – Who Owns The Blame[14:45] – Personal Training Comparison[15:52] – Volume Leads to Switching[21:17] – Acquisition Cost Math[23:02] – Reuse This ScriptFor the PTs:How often does one patient see the SAME therapist for their entire plan of care?And for patients:Would switching therapists unexpectedly make you less likely to keep going?I'm curious whether the bigger issue is price, results, or consistency.-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Physical therapists answer valuable questions all day and most of that knowledge disappears when the appointment ends.Dave Kittle and Tony Maritato discuss recording evaluations, turning patient education into digital assets, YouTube monetization, privacy-based pricing, and how PTs can create more value from work they're already doing.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:55] – Fridge Trouble Begins[01:54] – Finding A Repair Pro[02:38] – Sticker Shock Pricing[03:39] – Paying Feels Different[04:24] – Repair Or Replace [05:19] – DIY Tip From Technician[06:29] – PT Evaluation Comparison[08:25] – Consumer Cost Anxiety[09:23] – Low Barrier Video Consults[11:14] – Record Evaluations Publicly[12:41] – Discount For Recording Visits[15:01] – Video Monetization Proof[17:36] – Paywalled Evaluation Product[18:20] – Paywall Workflow Explained[20:03] – Marvel Gym Wrap Up[25:22] – Parting ShotsWould you trade privacy for a lower PT rate?Example:🔒 100% private visit: $300🎥 Recorded visit with consent: $175Assume the clinic could use portions of the visit for educational/marketing content.Would you take the discount?-Yes-Maybe-No way-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Is becoming a physical therapist still worth it in 2026?The guys discuss PT school debt, salary ceilings, practice ownership, modern career opportunities, content creation, differentiation, and why AI may become one of the most important tools in physical therapy education.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why PT Gets Hate[01:58] – APTA Topics and Loans[02:26] – Is PT Worth It[02:58] – Jimmy Says "It Depends"[04:06] – Dave Says Yes?... Worth It why?[05:04] – Owner Income Reality[06:01] – Every Career Has Tradeoffs[08:11] – Accountability and Modern PT[08:58] – Creative Branding Example[11:26] – Marvel Gym Marketing[12:49] – Show Don't Tell Branding Content[13:32] – Dave Builds Video Content[15:45] – Patient Consent and Storytelling[18:29] – AI In PT EducationWould you become a physical therapist in 2026?🟢 Absolutely🟡 Yes, but only with low debt🟠 Only if I planned to own a business🔴 No, I'd choose another professionIf you're already a PT, would you make the same choice again?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if the biggest physical therapy business opportunity isn’t opening another clinic?What if instead of selling your time, your name, or your treatment hours… you turned the way you get results into a system other therapists could use?A branded method.A licensing model.A productized service.Something that can scale without requiring you to personally treat every patient.That’s the question we’re digging into today.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Therapists Want Stability[01:42] – Licensing vs Franchise Questions[02:13] – Can Cash PT Scale[03:44] – Why Patients Drop Off Care[05:08] – McDonalds vs PT Demand[05:30] – Branded Programs Idea[06:04] – Licensing a Knee Program[07:16] – ROI Home Runs[08:22] – Jiffy Knee Breakdown[10:23] – Does This Translate to PT[12:41] – TMR vs Jiffy Knee Models[13:29] – Identity Blocks Scaling[14:48] – How Many PTs Become Owners[16:07] – Entrepreneurship Takes Risk[17:38] – Trainer vs PT Thread Fallout[20:41] – Licensing Limits and Delegation[22:10] – Scalable Unlicensed Model[27:07] – Parting Shots What is the most scalable PT business model?A: Open more clinicsB: Sell courses / educationC: License a treatment systemD: Build a digital productE: Stay solo and charge premium rates-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Should a physical therapist see 4 patients a day or 24?The Breakfast club reviews debate PT productivity, premium one-on-one care, high-volume clinics, patient access, and whether physical therapy can ever scale nationally without sacrificing quality.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – PT Tune-Up[00:47] – Productivity Benchmarks Overview[01:53] – Outpatient Private Practice Targets[03:01] – Billing Habits And Training[03:58] – Cash Practice Numbers Debate[04:51] – One On One Session Model[05:12] – Treating Multiple Clients Ethically[06:46] – Compliance vs Business Models[07:25] – Context Matters in Volume[08:10] – Busy Hours vs Dead Time[09:42] – Scaling Care Like Honda[10:23] – Onward PT As Counterexample[12:10] – Population Health And Digital PT[13:57] – Need vs Want for PT[16:16] – Private Equity And Partnership Plays[22:30] – Onward Affiliate PlaybookHow many patients should one PT see per day?🔵 4–6 — premium / one-on-one🟢 8–12 — traditional outpatient🟠 15–18 — high volume🔴 20–25+ — too muchOr is the number meaningless without knowing the patient population and business model?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Are cash-pay physical therapists charging too much or are most PTs undercharging?The Breakfast club reviews real pricing examples, including $250 evaluations, $300 visits, and premium packages. They also explain how conversion rate, specialization, perceived value, and patient outcomes should influence what a physical therapist charges.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Pricing Reality Check[01:18] – Niche Premium Pricing[02:19] – Rural Affordability Myth[03:21] – More Rate Examples[04:20] – Sticker Shock Explained[06:37] – Raising Rates Formula[07:34] – Babysitter Rate Experiment[09:34] – What Babysitting Includes[11:17] – Identity vs Value[13:05] – Finding Price Breakpoints[14:32] – How to Buy Back Your Time[16:40] – Roofing Value Analogy[18:22] – Selling Hope Marketing Ads[24:27] – Crazy Marketing Works[29:08] – Parting ShotsAre most cash-pay physical therapists undercharging?Which number surprises you most?-$250 for a 30-minute evaluation-$125 for a 15-minute follow-up-$2,500 for eight sessions-Raise rates above 33% conversionDrop your current evaluation rate in the comments.-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Too many PT practices make patients choose between complicated pricing options before they understand what they actually need.Dave Kittle shares how to simplify a premium physical therapy offer, sell the evaluation first, prescribe the full plan of care, and move away from selling one visit at a time.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Ditching Visit By Visit[00:53] – AI Coaching for Running[02:00] – Separate Chats and Summaries[02:53] – Simple Tracking With Photos[04:03] – Human Coach Versus AI[06:26] – How Dave Uses AI in Business[07:16] – Using AI For Workout Plans[08:09] – AI Nutrition Tips and Surprises[08:57] – Why a Pricing Graphic Matters[11:47] – Naming Packages[14:50] – Price Anchoring and Value Framing[17:17] – The 3 Step Buy[19:01] – Process From Call to Plan of Care[22:24] – Wild Strip Club Pricing AnalogyWhich PT pricing process makes more sense?Option A:Send the patient a menu with individual visits, 12-visit packages, 24-visit packages, weekday pricing, and weekend pricing.Option B:Sell the evaluation first. Then prescribe the appropriate plan based on the patient’s goals, prognosis, and needs.Which approach would you use?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A turnkey PT clinic is for sale for $60,000 but after eight years, it reportedly generates only $115,000 annually.Dave and Tony debate whether this is a smart shortcut into practice ownership or an expensive way to inherit someone else’s problem.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] Solo Practice Risks[01:36] Luna's Uber Model Platform Comparison[03:18] Recap Why Refer In Person[04:11] Human Connection Vs Digital[05:33] Therapists As Scalable Labor[06:03] Live Chat Takes[06:57] Switching Topics And Qs[08:57] Turnkey Clinic For Sale[09:30] Deal Terms And Value Add[12:27] Asset Sale Protection[14:17] Tony Critiques The Numbers[19:09] Negotiation And Seller Finance[23:03] Wrap Up And Generational Wealth is closing?Would you pay $60,000 for this physical therapy practice?The catch: it has already been operating for eight years.Is this a smart shortcut into ownership or are you buying someone else’s problem?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Virtual physical therapy companies are growing quickly, signing employer contracts, and delivering care at a fraction of the cost of traditional clinics.So where does that leave the local physical therapist?Maybe not where you think.The conversation between the guys explores why PT clinics may not need to compete with Hinge Health at all. Patients can use a virtual platform through their employer or insurance while simultaneously working with an in-person physical therapist who provides the judgment, adaptation, accountability, and human connection the app cannot deliverWatch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Hinge Plus [01:28] – USPH vs Hinge Numbers[02:46] – Legacy vs Digital Kodak Question[03:49] – USPH Future Moves[05:45] – Virtual Front Desk Reality[06:44] – Worksite Rehab Pivot[07:23] – Direct to Employer Showdown[09:29] – Patients Using Both[10:44] – Virtual Care Disconnect[12:12] – Hybrid Model Blueprint[13:33] – Would In Person Replace Hinge[15:09] – Doctor Told Me Mindset[16:12] – Marketing to Hinge Users[18:27] – Would Hinge Allow It[19:08] – Human Therapist Value[21:01] – Shareholder Value vs Patient Value[23:46] – Luxury PT MarketWould you treat Hinge Health as a competitor or create a service specifically for patients already using it?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most PT clinics are chasing Google Ads, Instagram content, and referrals. But what if the right postcard, sent to the right neighborhood, could land on someone’s kitchen counter at the exact moment they need help?The breakfast club will talk about direct mail, QR code tracking, handwritten follow-ups, local authority, niche positioning, and what it really means to become the go-to physical therapist in a specific zip code.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why Direct Mail Matters[01:56] – Offer Design and Value Stack[02:44] – QR Tracking and Follow Up[03:27] – Handwritten Follow Up Ideas[05:37] – Avoiding the Creepy Factor[06:40] – Response Rates and ROI Reality[07:40] – First Lead Booked Then Canceled[08:56] – Targeting Zip Codes and Patience[10:06] – Refreshing Creative With Culture[11:13] – The Mailer as a Sign Story[13:09] – Owning the Zip Code Authority[14:44] – Niche Positioning and Content Volume[15:08] – Plant a Flag Authority Marketing[16:22] – Execution Beats Credentials[18:01] – Mailing Cadence and Vendor UX[24:34] – Parting ShotsWould you rather spend more money on online ads or become the known provider in one specific neighborhood?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Everyone is telling PTs and healthcare business owners to “create content,” but what is the actual point?The conversation breaks down Amazon Live, product reviews, micro-niches, QVC-style selling, influencers, AI comments, anonymous Facebook posts, and why content only matters if it leads to a real business outcome.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Content Creation Hook[00:55] – Amazon Live Niche Talk[02:05] – Micro Niche Strategy Questions[03:30] – Negative Nancy Money Reality[04:43] – Authority Over Ad Revenue[06:48] – Is Live Selling Worth It[08:44] – QVC Model Breakdown[09:47] – Leverage and Influencers[10:40] – Local Networking vs Online[12:20] – Back End Monetization[13:41] – Anonymous and AI Comments[17:50] – Hiring Content Creators for Therapists[22:26] – Summer SeasonalityDo you think PTs should create more content or spend more time building actual referral relationships and business systems?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A great PT service is valuable but that does not automatically make it scalable.In this episode, the conversation gets into the real business problem most PT clinic owners run into: you can market, advertise, and sell more, but at some point, somebody still has to fulfill the care. That creates a bottleneck that digital platforms like Hinge Health and Sword Health do not have in the same way.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Fulfillment Versus Scale[01:12] – Billion Dollar Cashflow Hack[02:26] – Ads to Cashflow Flywheel[03:55] – ROAS and Scaling Meta Ads[05:30] – Cold Traffic Conversion Reality[06:05] – Pricing the First Visit[07:10] – Selling The 12 Week Plan[08:05] – Low Ticket to High Ticket[09:19] – Fulfillment Bottleneck Reality[10:01] – Digital PT Value Debate[11:09] – Ruths Chris Versus McDonalds Scale[13:38] – In Network to Cash Question[18:34] – Monetizing Without Cash Pay[25:12] – Wrap Up AI Tools And Parting Shot-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Medicare reimbursement keeps getting squeezed, and that’s putting more pressure on PT clinics that rely on traditional insurance-based care. But there may also be a real opportunity here for clinic owners who are willing to think differently.Instead of selling visit by visit, this conversation is about how PT practices can package their care around a clear outcome and position it as something patients can actually understand and value.In this episode, they talk through bundled payments, Medicare reimbursement pressure, cash-pay PT programs, price anchoring, paid-in-full offers, and how to present a $4,200 or $6,000 physical therapy package in a way that makes sense to the patient instead of feeling like “expensive PT.”Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Upfront Savings Pitch[01:21] – Medicare Reimbursement Reality[02:41] – CMS Joint Replacement Model[04:30] – Bundled Payments Explained[05:17] – Cost Cutting vs Outcomes[06:35] – Cash Pay Opportunity[07:27] – Gemini Client Avatar[08:10] – Medicare Out of Network Idea[11:50] – Would Patients Use Less Care[12:31] – Why It Won't Happen[14:05] – Gemini Builds a Premium Offer[15:00] – Stop Selling Sessions[17:30] – Price Anchoring Basics[18:47] – Paid In Full ModelWould you rather sell PT visit-by-visit or sell a clear 12-week outcome-based package?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Wearables can track sleep, steps, recovery, heart rate, and movement, but do they actually make people healthier?In this episode, the conversation gets into the uncomfortable gap between health data and human behavior: Apple Watch, Whoop, Oura, AI coaching, sleep habits, steroids, the Enhanced Games, and why the real bottleneck is still the person who has to do the work.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Tired?[00:55] – Wearables Skepticism[01:51] – Data Needs Humans[02:13] – Simple Sleep Basics[03:03] – Enhanced Games Shock[03:30] – Why Records Didnt Fall[04:07] – Influencer Marketing Lessons[05:20] – Will Enhanced Games Evolve[06:00] – Purity vs Entertainment[07:04] – Pros vs Joes Reality Check[08:20] – Scalabrine Gap Explained[09:33] – Live Sports Hit Different[10:53] – Peter Thiel Investment[12:13] – Fans Get Drug Protocols[12:44] – Steroids and Aging Tradeoffs[13:11] – AI As Running Coach[14:54] – Dead Internet Theory[16:49] – PT To Device Sales[23:50] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What do you think patients are really buying: pain relief, certainty, trust, or the story?Why do patients sometimes pay more for chiropractic, massage, surgery, or “healing” than physical therapy? We will talk about trust, perceived value, chronic pain, patient belief, premium positioning, and why PT may need to sell the story better.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] Chiro or Quacks Debate[00:47] Harvard Study Breakdown[01:45] Consumer Trust Gap[03:12] What Should Patients Do[03:45] PT Can’t Fix Pain[05:11] Knee Pain Success Story[06:19] Confidence Over Strength[07:41] Belief And Buy In[09:00] Sell Me This Pen[10:03] The $1800 Healing Session[12:33] Story Based Pricing[17:39] Pay Stub Shock on LinkedIn[22:00] Faith And Patient Connection-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Hiring is hard. Retention is harder.Dave Kittle and the breakfast club crew will break down how to spot the right PT candidate fast, what interview questions reveal the most, why conflict questions matter, and how better communication can improve both hiring and retention.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:55] – Homework Or Pass[01:40] – Patient Conflict Communication Breakdown[03:18] – Consistency Checks and Rechecks[04:44] – Coworker Conflict Stories[05:12] – Why These Questions Work[07:37] – Reading People Fast[08:54] – Hiring vs Retention Shift[10:17] – Weekly One On Ones[11:08] – What Drives Therapists[13:45] – Compensation No Moonlighting Policy[15:04] – Compelling Offer Pitch[16:01] – Future Exit Question[17:11] – Apartment Story Lesson[21:59] – Owner Style Transparency[22:35] – Selling is The Worst Job[28:07] – Planning The Exit-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Patients do not just buy treatment. They buy certainty, reassurance, convenience, and the easiest believable path to feeling better.We will talk about patient psychology, value perception, concierge care, premium pricing, and why the easy button sells.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Treadmill Dust Problem[00:55] – Rotator Cuff Price Certainty[01:45] – Patients Paying for Costly Quick Fixes[02:38] – No Impairment Yet Spending Big[03:41] – Selling and Buying Emotions[04:42] – Buying For Future You[05:38] – Root Cause of Inaction[06:52] – Identity and External Deadlines[07:27] – Alex Hormozi Value Equation[09:21] – Effort Over Time Wins[10:20] – Aspirations Versus Action[11:02] – Rotator Cuff Surgery vs Rehab Offer[12:45] – Easy Button Examples[14:43] – Can PT Sell Certainty[17:11] – Surgery Outcomes and Therapist Ethics[18:00] – Expectation Setting Sign[21:13] – Premium Care Messaging and Expectations[25:00] – Celebrity Inquiries and Pricing Leverage[29:05] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if the most complex patients are not the best business opportunity?We explain why simple, repeatable PT models can be more profitable than high-complexity care, why therapist identity keeps the profession stuck, and how certainty, access, and clear offers may matter more than clinical cleverness.If you are a PT owner, clinic leader, or cash-based therapist trying to figure out what kind of model really fits your audience, this episode will make you think differently.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Profitability Surprise[00:57] – Clinic Niche and Simplicity[01:58] – Why Complex Cases Lose Money[02:40] – Hidden Overhead And Audit Risk[04:16] – Apples and Oranges Models[04:30] – Brooklyn Clinic Reality Check[06:23] – Cash Pay Future Versus Insurance Future[07:16] – Perfect Storm For PT[08:50] – Identity And Pricing Tension[09:28] – Eval Only and Delegation Model[11:08] – Concierge Medicine Comparison[13:02] – What Unlimited Access Really Means[15:05] – Access As The Real Product[19:01] – AI Package Ideas Rejected[22:34] – Knee Replacement Clarity Calls[26:05] – Certainty Sells And Assurance Buyers-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if the problem in PT is not reimbursement alone but the way clinics are delivering care?The conversation goes from a wild business idea to a much bigger point: why most outpatient PT clinics may be using therapist time inefficiently, how Medicare math changes the business model, and why simpler care may actually fit what many patients need most.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Clients Need Basics[01:49] – Pricing the Experience[03:23] – Trendy Businesses Mindset[05:00] – Clinic Cashflow Ideas[05:42] – Sponsors in PT Clinics[07:37] – Medicare One Unit Math[08:54] – Four Patients vs One[10:59] – Six Units Per Hour Model[12:15] – Therapist Cognitive Load Debate[13:25] – Most Patients Are Simple[17:35] – Visit Frequency And Referrals[18:54] – Plan of Care Over Time[23:29] – Medical Necessity With AI[26:32] – Why Corporates Don't Copy[28:56] – Creativity No Excuses-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A PT charging $60 for a 90-minute session sparked one of the most emotional conversations in the profession:Does low pricing devalue PT… or is that just insecurity talking?Join us as we talk about pricing debate around cash-based physical therapy, patient objections, and what value actually means in the real world.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Giant Needle Shock[01:38] – Privacy and Posting BTS[02:23] – Who Is This Content For[02:48] – Positioning for Referrals[04:33] – Instagram Leads To Knee Doc[06:52] – Finding the Right Doctor[07:59] – Insurance Versus Cash Visit[09:33] – Aspiration Play by Play[11:00] – Slow Playing Relationships[12:40] – Poker Days and Community Meetup Ideas[14:32] – PT Pricing Post Breakdown[15:38] – Cash PT Is a Scam[17:15] – Value Pricing And Market Reality[17:40] – Market Needs Low And High[18:57] – What Really Devalues PT[19:44] – Why Raising Prices Feels Hard[22:40] – Are People Still Buying[23:30] – Consumers Spend Elsewhere[24:53] – Handling Price Pushback[26:39] – Value Is Personal[27:39] – Every Purchase Is Value-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What happens when PT school gets too expensive for the next generation to even enter?We discuss why student loan changes could accelerate the decline in PT school applications, shrink the future supply of therapists, and quietly make cash-based practice models even stronger over time.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Social Media Waves[01:45] – Loan Limits Explained[02:22] – Timeline for Application Drop[03:28] – Universities Cash Cow[04:35] – Scenario Modeling Results[05:39] – Programs Shrinking Ahead[06:32] – Fewer PTs More Leverage[07:12] – Cash Pay Gets Easier[08:45] – Reimbursement Squeeze[10:47] – COVID and Google Ads[12:56] – YouTube Listening Habits[13:49] – Future Tech[15:38] – Seth Godin Simplicity[18:09] – Actionable Sales Content[23:13] – Rory Sutherland Marketing[32:58] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Some of the best growth opportunities in PT are hiding in plain sight.Not because they are impossible to find but because most people are too slow to adapt, too stuck in old habits, or too busy doing things the way they have always done them. How do PT owners spot and use their hidden opportunities in business, marketing, and patient care.If you are a PT owner, content creator, or entrepreneur looking for your next edge, this episode will help you think differently about what is already right in front of you.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Low Views Reality Check[00:49] – Clinicians and AI Opportunity[02:03] – Heart Rate Pace Breakthrough[02:34] – AI in Patient Care Workflow[03:30] – Why Clinicians Resist AI[04:42] – AI Everywhere In Daily Life[06:17] – Vlog Format Shift[08:15] – Choosing Polarizing Topics[09:46] – Street Cues to Content[12:09] – Views Versus Quality Plays[15:56] – AI Questions For Content Ideas[18:00] – Green Screen Workflow Hacks[19:51] – Old School Culture Shift[22:00] – Satellite Marketing And Partnerships[27:58] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

The biggest threat to your business is not always bad marketing, bad hires, or bad systems.Sometimes it is your inability to make a decision and move.What is decision fatigue, outsourcing, front desk leverage, assistants, AI, business tradeoffs, and why entrepreneurs have to pick a lane even when they do not have perfect information.If you are a PT owner, practice leader, or entrepreneur trying to scale without getting buried by choices, this episode will hit home.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Fit Goes Both Ways[00:49] — Decision Fatigue As Founder[01:14] — Front Desk Outsourcing Dilemma[02:10] — Pick A Lane Mindset[02:38] — House Cleaner Lesson[03:43] — Front Desk Superpower[05:51] — Setting Expectations Early[07:18] — Assistants Booking Patients[07:41] — Selling To The Decision Maker[10:18] — Executive Assistant Reality[12:21] — Pattern Interrupt Sales Frame[13:03] — Make The Assistant Look Good[16:20] — AI Paradox And Scribes[21:12] — Podcast Running-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What makes a PT practice actually valuable?Not just to you while you are working in it but as a real asset someone else would want to buy.We finish this episode as we talk about one of the most important business questions in physical therapy:Are you building a real asset… or just building yourself a job?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Profession is at a Crossroads[00:58] — Audience Size and Reach[01:50] — Insurance Rates Reality[02:30] — Why Dave Went Cash Pay[03:03] — Hiring via LinkedIn Outreach[04:47] — Scaling the Team Smartly[05:56] — Comp Plan and Bonus Structure[06:25] — Staff Know Their Numbers[07:25] — Old Model vs New Future[08:31] — Should You Sell the Practice[09:57] — Value Beyond The Clinic[11:56] — Why Nobody Wants It[13:21] — Finding The Right Buyer[15:40] — Hybrid Models and Upsells[19:36] — Parting Shots -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if the real problem is not that PTs are seeing too many people…What if the real problem is that the profession refuses to rethink how care is delivered at scale?We will get into one of the most controversial topics in physical therapy: the PT mill debate.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] Corporate Care Question[00:48] Defining a PT Mill[01:11] One on One vs Access[02:01] Safety and Burnout Objections[03:29] What Are You Selling[04:17] Dentist Model Comparison[06:09] Billing Codes and True Mills[10:38] MPPR Explained Simply[12:18] Single Unit Visit Workflow[14:14] Why Corporates Skip It[17:03] Marketing and Reality[20:41] How to Manage Patients Who Linger[23:00] Clinic Culture and Flow Hacks[24:49] CMS Proof -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What happens if Google disappears tomorrow?No reviews. No search traffic. No easy referrals from the internet.Todays episode we break down why PT owners need to diversify their marketing and stop depending on one source for growth. We talk about direct mail, unique QR-code tracking, attribution, old-school marketing, word-of-mouth limits, and why getting in front of the right people off social media can still work incredibly well.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Did It Convert[00:59] — Postcard Campaign Update[01:36] — Targeting Wealthy Zip Codes[02:20] — Behind the Scenes Fulfillment[02:50] — QR Code Surprise[04:21] — How Follow Up Works[05:29] — Landing Page vs Homepage[06:53] — Costs And Break Even Math[07:23] — Diversify Marketing and Referral Channels[09:04] — Planting Seeds Long Term[10:10] — Hidden Value Propositions You Forget[14:12] — Door Hangers And Doormen[19:03] — Why Referrals Dont Happen[21:55] — Gap Collabs Playbook[26:13] — Collab Value Exchange[30:01] — Teasers Allbirds And Hinge-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most PT owners do not have a pricing problem.They have a positioning problem.If your service looks cheap, feels cheap, or sounds like everybody else, patients will treat it that way.We will break this down on how to sell premium physical therapy without sounding pushy, awkward, or overly salesy. We also talked about why patients and families are not just paying for treatment time... they are paying for trust, safety, convenience, confidence, and expertise.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Coupon Action Mindset[01:51] – Turn It Into Content[02:19] – Late Cancel Policy Story[03:33] – Medicare Coverage Reality[05:05] – Pitching A Premium Outing[06:24] – Culture Shift On Cancellations[07:45] – From Tracking To Vibes[11:16] – AI Wearables Integration[15:12] – Postcard Mailer Walkthrough[20:50] – Mailer Critique And Invitation Idea[24:45] – Invitation Not Coupon[29:47] – Invitation Cost Breakdown[30:11] – Postcard vs Envelope[30:58] – Rewrite the Headline[33:13] – Two Step Mailer Funnel[35:05] – Standing Out in the Mailbox[37:07] – Upper East Side Context[38:38] – Ridiculous Mailer Story[39:47] – Mailbox Research Clues[41:20] – Who Actually Opens It[42:28] – Fear Images vs Premium Brand[46:23] – Break Even Math and Elements[48:24] – Home Visit Messaging Angle[51:09] – Pricing Transparency Debate[58:14] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

You do not need another certification to start a cash PT practice.That’s the lie a lot of PTs keep believing.We will break down why more clinical courses, more letters after your name, and more expensive certifications are usually not the thing holding most therapists back from building a successful cash practice.If you’re a PT thinking about going cash, starting your own practice, or wondering whether you really need to spend thousands more on certifications first, this episode is for you.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Therapy Sale[00:51] – Clinic Time Warp[03:12] – Early Content Creator[03:55] – The 5K to 8K Question[05:00] – Which Skills Matter[05:30] – Clinical vs Business Skills[06:49] – Clinical Skills Debate[07:53] – Pre Test Post Test[09:17] – Sales vs Academia[10:24] – Psychology and Buy In[12:08] – Soft Skills In Action[16:23] – Culture Beats SOPs[18:20] – Parting Shots -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Insurance may stop paying.But recovery does not stop there.We talk about a huge problem in rehab where patients with long-term neurological and functional needs often still need help long after traditional PT benefits run out.We also get into marketing, positioning, and why more people are openly paying for better outcomes when they believe the value is there.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Comfort Zone Tradeoff[00:52] – NHL Neuro Rehab Clinic[01:48] – Insurance Limits for Long Term Care[02:20] – Gym Model Without PTs[03:28] – What PTs Are Designed For[03:55] – Delegation Debate and Logic[05:36] – Post Rehab Self Pay Machines[07:52] – High Ticket Rehab Workarounds[10:21] – Neuro Bootcamp OT Intensives[11:26] – Patient Fall Reality Check[12:36] – Underdosing Vs Liability[17:49] – Wellness as Status and Self Pay[22:24] – AI Content and Marketing Kit Idea-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

AI can help you think faster.But it still can’t replace trust, chemistry, and real human connection.That matters in business.It matters in referrals.And it definitely matters in healthcare.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – AI Blind Spots[02:04] – ChatGPT as Wingman[04:01] – AI Relationships Debate[04:40] – Hug Heard Help Framework[06:16] – AI in the Clinic[08:11] – Society Trend Forecast[08:57] – Firing Bad Fit Patients[10:24] – Professionalism vs Passion[11:38] – Practice Owners Need Help[13:41] – Marketing Lawn Mower Lesson[15:47] – Selling the Future[16:57] – TubCut Safety Partnership[23:30] – Selling Solutions Not Stuff[24:16] – In Person Partnerships Win[26:20] – Why Face To Face Matters[27:42] – AI Finds New Leads[28:51] – Prompt HQ Visit[29:59] – Wrong Airport Story[31:38] – Year Round Sponsorship ROI[32:46] – Dicks Sporting Goods APP Gamification[35:20] – PT Market Fragmentation Problem[37:32] – Content Distribution Power Plays[43:48] – Parting Shots -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Patients don’t just want to “walk better.”They want to get back on the boat.Back on the trail.Back to the race.Back to real life.And that creates a big problem in physical therapy:What patients actually want is often not what insurance is designed to cover.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:49] – Reacting to Patient Forgetting You[02:09] – Why Follow Up Matters[03:24] – Simple CRM Touchpoints[05:03] – Soft Skills Aren't Teachable[05:28] – Interviewing for Coachability[06:53] – Defensiveness vs Growth Mindset[07:44] – PTA vs PT Team Dynamics[08:29] – Team Rehab Fraud Settlement[11:28] – Fixing the One-on-One Rule[16:08] – NovaCare Capacity Constraints[18:29] – Consumers Choose Convenience[20:38] – Medicare Goals vs Cash Services-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A lot of PTs say they want to make more money…But when you give them a choice between safety and upside, many still hesitate.So why does that happen?If you’re a PT, clinic owner, or healthcare entrepreneur, this is a real conversation about money, trust, positioning, and what actually drives success.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Exit Before PT Disappears[01:25] – Compensation Packages Setup[02:06] – Base vs Bonus Explained[03:03] – Are PTs Too Risk Averse[04:21] – Poll Results Surprise[05:09] – Selling the Last Clinic Idea[06:19] – Who Buys a Practice[07:34] – Converting to Self Pay[08:49] – Private Equity Reality Check[09:05] – Local Competition and Timing[09:52] – Concierge Model Will Survive[10:41] – Branding and Choosing a Niche[11:30] – From Owner to Referral Platform[13:03] – One-Visit Offer and Trust[15:09] – What Patients Actually Want[17:57] – Balancing Modalities and Goals[22:30] – Soft Skills Beat Certifications-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A 7 year physical therapy career?If that stat is even close to true, that’s a massive problem.Today we will address why so many PTs may be leaving early, what student debt and burnout have to do with it, and why the future of the profession may split between commoditized care and premium human expertise.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:06] – Seven Year PT Stat[02:29] – Who Should Become a PT[03:14] – Why People Burn Out[04:35] – Gender Breakdown in PT[05:22] – Maternity Leave Reality[06:25] – Same Cost Same Pay Reality[07:44] – PT Industry in 10 Years?[08:10] – Corporate Clinics Churn Grads[10:22] – Self Pay and Paying Therapists More?[11:51] – Tony's Prediction?[12:59] – Schools and Licensing Pressure[16:34] – Evidence and Acquisitions[21:43] – Human Connection Wins!-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A prospect found us on Google…Then checked our website, reviews, and Instagram.By the time we got on the phone, they were already sold.And when we gave them premium pricing?They didn’t balk.This video will cover why premium physical therapy clinics can charge more and still get chosen, what actually builds trust before the first phone call, and how positioning changes the kind of patients you attract.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:54] – Google Search Lead Story[01:33] – Texting Logistics That Convert[02:29] – Warm Leads Accept Premium Rates[03:19] – Ask Referral Source Early[04:48] – First Date vs Sales Mode[05:31] – Screening Preferences On Calls[06:29] – New Neuro Rehab Startups[07:39] – Stroke Fitness Pricing Breakdown[09:35] – Access Gap And Market Opportunity[12:17] – Ideal Provider Ratio Debate[13:06] – Existential Threats To PT[15:46] – Waitlists And Burnout Cycle[18:39] – Fast Scheduling As A Differentiator[22:13] – Different Patient Motivations[24:49] – Two Different PT Businesses[28:19] – Technician vs Expert What matters more in your market right now: better access or deeper expertise?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most people create content about themselves.Their story.Their business.Their offer.Their practice.But the stuff that usually performs best?It’s for other people.We break down why one trend-based PT video took off while a more self-focused version barely moved and what that teaches about reach, engagement, and making content people actually care about.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Make Content For Others[01:11] – Nostalgia Hook Breakdown[01:47] – Twisting The Trend[02:32] – Where the Best Ideas Come From?[02:52] – AI Physical Therapy In The 90s[03:42] – Results And Engagement Lessons[04:27] – Judy's Cafe Viral Hooks[05:09] – Turning Views Into Patients[07:14] – Local Social Proof Strategy[09:10] – Handling Criticism Online[11:40] – Do It Yourself Or Hire It Out[14:37] – Parting ShotsWhat kind of content has performed better for you lately: content about you or content for your audience?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

I posted a random family video with zero expectations…And it got 131,000 views.Not a polished clinic video.Not a business lesson.Not a high-production reel.A random clip of my grandfather-in-law rubbing black ointment on his knee.So what made it work?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Future Content Questions[00:52] – Viral Formats With a Twist[01:43] – The Ointment Video Pops[02:24] – Why I Filmed It[03:28] – Authenticity Beats Production[04:26] – Suspense and Human Hooks[05:16] – Polarizing Comments Drive Reach[06:04] – Saves and Shares Matter[07:11] – Instagram Signals Explained[07:45] – Attention Over Followers[08:35] – Views Versus Real Engagement[09:20] – Follower Growth and Analytics[11:17] – Post More Stop Overthinking[13:51] – Lottery Ticket Content[15:54] – Views Versus Business Goals[17:41] – Nostalgia and BusinessWhat’s the most random piece of content you’ve ever posted that outperformed everything else?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics think pricing is the problem…But the truth? Patients don’t actually know what physical therapy should cost.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Paying for Prestige[00:59] – What Should PT Cost[02:15] – Good Fast Cheap?[02:50] – Consumers Misread Pricing[03:51] – What People Say It Costs[05:03] – What is The Real Value?[06:10] – What PT School Cost Then[06:34] – The First 250K DPT[08:39] – Tuition Pricing Arms Race[10:37] – AI Finding Patterns[11:33] – Garage Asset Thought Experiment[13:14] – Turning Space Into Media Lab[16:03] – Live Selling Lessons[17:19] – Parting ShotsWhat do YOU think physical therapy should cost (no insurance)?Drop your honest number 👇-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics do everything they can to hide bad reviews…So why would did I turn a 1-star review into content?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Content Needs To Connect[01:06] – Therapist 60 Day Check In[02:09] – Performance Wins And Feedback[04:14] – How To Run Performance Reviews[05:55] – Coaching And Metrics Focus[08:07] – Metrics Culture And KPIs[11:30] – Owning The One Star Review[17:32] – Real Apologies Not PR[18:07] – Why Reviews Drive Calls[19:52] – Ask In Person First[20:42] – Text Link with instructions And Make It Easy[21:46] – Follow Up Without Spamming[22:30] – QR Codes For Reviews[23:51] – One QR Landing Page[24:41] – Learning Versus Doing[26:45] – AI School Model For PT[31:08] – Education IncentivesBe honest… do you respond to your bad reviews or ignore them?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

I sent a price I wasn’t even fully confident in…and instead of negotiating…they just said "When can we start?"That moment completely changed how I think about pricing and why most PTs stay stuck undercharging.Today we will break down this down and what actually made the difference?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why Content Influences and Pricing Mindset[00:50] – AI Pricing and Confidence Gap[02:27] – Subcontracting Margin Pricing[03:39] – Renewals and Automatic Raises[06:01] – No Risk Sponsorship Pitch[09:14] – Free Pilot Pushback[12:06] – Private Practice Wins[12:59] – Content Strategy Versus Ads[15:42] – Raw Egg Influence[18:06] – Content Shapes Choices[18:24] – One Star Reviews Breakdown[19:23] – Owning the Mistake Publicly[19:54] – Winning Back The Reviewer[21:34] – Perfect Ratings Look Shady[22:37] – Wendys Tasting Officer Buzz[25:34] – Steal This Marketing Play[29:38] – Parting ShotWhat’s the highest price you’ve ever confidently charged?And did you hesitate before sending it? 👀--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

One therapist sold more $3,600 plans in 60 days than anyone we’ve ever seen…And it had nothing to do with experience, certifications, or treatment techniques.So what actually made the difference?Jimmy and I break down why some PTs consistently sell high-value care plans while others struggle to get buy-in at all.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:48] – Confidence as the Edge[01:42] – Why Andrew Sells Packages[03:12] – Sales and Objections Roleplay[04:54] – Pricing vs Outcomes [06:12] – Knee Replacement Case Study[10:49] – A Players and Recruiting[12:56] – Golden Handcuffs Pay Strategy[15:00] – Aaron Judge Performance Analogy[17:12] – Competitive Salary Rant[18:31] – Why Transparency Saves Time[19:19] – Why Big Clinics Hide Pay[21:58] – Pay Transparency Laws[22:45] – Recruiters As Negotiators[25:18] – Backlash On Social Media[26:56] – Insurance And Patient Expectations Driving Hires[29:13] – Transparency Hiring StoryPatients don’t actually buy “treatment”…they buy confidence, clarity, and results.I am curious what do YOU think patients care about most?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics think patients are coming to them for treatment…but that’s actually NOT why they stay… and it’s definitely not why they pay more.There’s something way more valuable patients are actually looking for and if you miss it, you’re leaving tens of thousands of dollars on the table per patient.Jimmy and I break down what patients actually want and why clinics that understand this are building stronger relationships, higher lifetime value, and more sustainable growth.If you’ve ever wondered why some patients disappear or why others stay for years this is the missing piece.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Biggest Cash Client Question[01:49] – Celebrity Guests via AI[02:19] – Chris Voss Fear Framework[03:07] – Rory Sutherland Reframe[03:59] – Applying to Patient Goals over the method[05:33] – Case Study 73K Client[10:17] – Seth Godin Build a Tribe[12:32] – Brick and Mortar LTV Debate[14:02] – Run Club Social Proof[15:35] – Example: Badass Academy [18:05] – VIP Gym Access[19:55] – Behind The Scenes Tours that create fans[21:36] – People Like Intensity And Identity[22:46] – Make Clients The Star[23:12] – Stop Chasing Trends[23:46] – Be The Transformation Stage[25:02] – Sell Outcomes Not Visits[27:13] – Programs Beat Packages[28:39] – Parting ShotsMost clinics focus on treatment…👉 But what do YOU think patients actually want most?Curious to hear your take 👇--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Some patients are worth $250… others are worth $70,000. Most clinics can’t tell the difference.Today I will break down one of the biggest missed opportunities in your healthcare business and that is identifying your highest-value patients early.Some patients come in for a few visits and disappear. Others stay for years, refer friends and family, and generate tens of thousands in revenue.Now the question is can you spot them before it’s obvious?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Spotting High Value Patients[01:13] – Three ways clinics earn[02:21] – Defining the 70k patient[03:21] – Psychology Meets Economics[04:10] – Frequent flyers question[05:09] – Rewards And Loyalty[06:49] – Who Stays For Years[09:57] – Three patient avatars[10:40] – Identity Builders And Referrers[14:38] – Avatar Two Connector[16:30] – The question asker avatar[17:34] – Answering Builds Trust[18:22] – Never Fake An Answer[18:54] – Same Day Red Carpet Experience[19:47] – Framing The Handoff to Your Team[21:27] – Exclusive Access Metaphors[23:07] – Speakeasy Experience[24:37] – Don’t Judge By Appearances[26:20] – High value client examples--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinic owners think they have a marketing problem…But the real issue?They’re losing patients they already worked hard to get.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Retention Over Acquisition[01:47] – Can't have your cake and eat it too[02:47] – Premium Pay Expectations[03:28] – Exclusivity And Side Gigs[04:10] – Career Ladders to Keep Talent[05:21] – Effort Beats Talent[06:55] – Radio Layoff Story[09:25] – Cutting Dead Weight Lessons[11:15] – Screening And Interview Questions[14:16] – Patient Retention After Departure[17:46] – Why We Avoid Honest Ratings[18:42] – The 73K Client Story[19:33] – Therapist Rapport Risk[20:56] – Brand Loyalty Beyond Staff[23:41] – Big Companies vs Personal Touch[24:40] – Finding Future VIP Clients[25:52] – Learning Requires Stakes[27:00] – Call In[29:37] – Digital Tools Over Trinkets[34:38] – Parting Shots What’s been harder in your clinic:A) Getting new patientsB) Keeping the right ones👇 Drop A or B below--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Running a clinic isn’t just about getting patients, it is about building the right team.Join me and Jimmy as we break down a real situation where a physical therapist wasn’t meeting expectations… and what led to the decision to let them go.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – No Excuses Culture[01:38] – Trust Economy Shift[02:03] – Are PTs Adapting[03:25] – Therapist Resigns [04:43] – A Staffer Creates Content[06:00] – Keeping Patients Through Turnover[08:49] – Corrective Plan Breakdown[15:05] – Accountability Reset[15:30] – Clarifying Roles Early[16:07] – When Owners Need to Step In[17:48] – Quiet Quitting Warning Signs[18:15] – No Shows and Dropoffs tracking[19:20] – Leaky Bucket Problem[20:10] – Baseball Slump Analogy[21:28] – Patient Care Standards Broken[23:13] – Part Time Job Conflict[25:05] – Moonlighting And Pay Incentives[27:09] – Resignation Over Termination[28:01] – Corrective Plan Refusal--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if I told you… Patients are already using AI to choose their physical therapist… and you don’t even know it’s happening?On this episode, we will break down how tools like ChatGPT are quietly becoming the new referral source and why some patients are now bypassing traditional healthcare pathways entirely.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Filter Patients[01:38] – Be The AI Answer[01:53] – AI Leads And Self Pay[03:13] – Intent Behind Prompts[04:04] – Inception Theory[05:25] – Get To No Faster[06:07] – Word Of Mouth 2.0 AI[06:18] – How Did We Search[07:19] – Snap Photos and Ask Questions to AI[08:26] – Master Prompt Questions[09:20] – The AI Knowledge Gap[10:27] – AI Threat To Providers[11:16] – Barrier To Knowledge Gone[12:29] – Coaches Still Matter[15:36] – Concierge Community Model[16:01] – Shared Enemy Marketing[17:08] – Fight Pain [19:29] – Finding The Real Enemy[26:25] – Fitness Brands And Enemies[28:04] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

PT isn’t broken…But your revenue model might be.Today, we break down how podcasts can actually generate patients, why content is becoming the new sales funnel, and the real opportunity behind affiliate products and live selling. We also dive into how AI is already sending patients to clinics without you even realizing it and what that means for the future of your business.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – AI Footprint [01:41] – Podcast Funnel Setup[02:53] – TRT GLP1 Niche Angle[03:31] – Podcast As Sales Call[04:28] – Jeremy Sutton Proof of concept[05:06] – Dave On Warm Outreach[06:55] – Direct Outreach vs Long Play[07:46] – Interview The Ideal Client[08:19] – Hyper Tactical Setup[08:50] – Zoom Format Questions[09:10] – Finding Guests Dream 100[10:28] – GLP1 Referral Partners[11:09] – Serendipity Marketing Lesson[12:28] – Podcast As Amplifier[13:32] – Conquer First Episodes Fear[15:16] – Lowering Stakes Workshop[16:17] – Mailbag AI Referral Story[17:26] – How AI Picks You[22:17] – Frequency and Content Moat[23:42] – Using AI For Local Search[24:57] – Checking Your AI Reputation[25:53] – Alexa Test And Sources--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.