The Dave Kittle Show

Most PT clinics are chasing Google Ads, Instagram content, and referrals. But what if the right postcard, sent to the right neighborhood, could land on someone’s kitchen counter at the exact moment they need help?The breakfast club will talk about direct mail, QR code tracking, handwritten follow-ups, local authority, niche positioning, and what it really means to become the go-to physical therapist in a specific zip code.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why Direct Mail Matters[01:56] – Offer Design and Value Stack[02:44] – QR Tracking and Follow Up[03:27] – Handwritten Follow Up Ideas[05:37] – Avoiding the Creepy Factor[06:40] – Response Rates and ROI Reality[07:40] – First Lead Booked Then Canceled[08:56] – Targeting Zip Codes and Patience[10:06] – Refreshing Creative With Culture[11:13] – The Mailer as a Sign Story[13:09] – Owning the Zip Code Authority[14:44] – Niche Positioning and Content Volume[15:08] – Plant a Flag Authority Marketing[16:22] – Execution Beats Credentials[18:01] – Mailing Cadence and Vendor UX[24:34] – Parting ShotsWould you rather spend more money on online ads or become the known provider in one specific neighborhood?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Everyone is telling PTs and healthcare business owners to “create content,” but what is the actual point?The conversation breaks down Amazon Live, product reviews, micro-niches, QVC-style selling, influencers, AI comments, anonymous Facebook posts, and why content only matters if it leads to a real business outcome.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Content Creation Hook[00:55] – Amazon Live Niche Talk[02:05] – Micro Niche Strategy Questions[03:30] – Negative Nancy Money Reality[04:43] – Authority Over Ad Revenue[06:48] – Is Live Selling Worth It[08:44] – QVC Model Breakdown[09:47] – Leverage and Influencers[10:40] – Local Networking vs Online[12:20] – Back End Monetization[13:41] – Anonymous and AI Comments[17:50] – Hiring Content Creators for Therapists[22:26] – Summer SeasonalityDo you think PTs should create more content or spend more time building actual referral relationships and business systems?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A great PT service is valuable but that does not automatically make it scalable.In this episode, the conversation gets into the real business problem most PT clinic owners run into: you can market, advertise, and sell more, but at some point, somebody still has to fulfill the care. That creates a bottleneck that digital platforms like Hinge Health and Sword Health do not have in the same way.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Fulfillment Versus Scale[01:12] – Billion Dollar Cashflow Hack[02:26] – Ads to Cashflow Flywheel[03:55] – ROAS and Scaling Meta Ads[05:30] – Cold Traffic Conversion Reality[06:05] – Pricing the First Visit[07:10] – Selling The 12 Week Plan[08:05] – Low Ticket to High Ticket[09:19] – Fulfillment Bottleneck Reality[10:01] – Digital PT Value Debate[11:09] – Ruths Chris Versus McDonalds Scale[13:38] – In Network to Cash Question[18:34] – Monetizing Without Cash Pay[25:12] – Wrap Up AI Tools And Parting Shot-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Medicare reimbursement keeps getting squeezed, and that’s putting more pressure on PT clinics that rely on traditional insurance-based care. But there may also be a real opportunity here for clinic owners who are willing to think differently.Instead of selling visit by visit, this conversation is about how PT practices can package their care around a clear outcome and position it as something patients can actually understand and value.In this episode, they talk through bundled payments, Medicare reimbursement pressure, cash-pay PT programs, price anchoring, paid-in-full offers, and how to present a $4,200 or $6,000 physical therapy package in a way that makes sense to the patient instead of feeling like “expensive PT.”Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Upfront Savings Pitch[01:21] – Medicare Reimbursement Reality[02:41] – CMS Joint Replacement Model[04:30] – Bundled Payments Explained[05:17] – Cost Cutting vs Outcomes[06:35] – Cash Pay Opportunity[07:27] – Gemini Client Avatar[08:10] – Medicare Out of Network Idea[11:50] – Would Patients Use Less Care[12:31] – Why It Won't Happen[14:05] – Gemini Builds a Premium Offer[15:00] – Stop Selling Sessions[17:30] – Price Anchoring Basics[18:47] – Paid In Full ModelWould you rather sell PT visit-by-visit or sell a clear 12-week outcome-based package?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Wearables can track sleep, steps, recovery, heart rate, and movement, but do they actually make people healthier?In this episode, the conversation gets into the uncomfortable gap between health data and human behavior: Apple Watch, Whoop, Oura, AI coaching, sleep habits, steroids, the Enhanced Games, and why the real bottleneck is still the person who has to do the work.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Tired?[00:55] – Wearables Skepticism[01:51] – Data Needs Humans[02:13] – Simple Sleep Basics[03:03] – Enhanced Games Shock[03:30] – Why Records Didnt Fall[04:07] – Influencer Marketing Lessons[05:20] – Will Enhanced Games Evolve[06:00] – Purity vs Entertainment[07:04] – Pros vs Joes Reality Check[08:20] – Scalabrine Gap Explained[09:33] – Live Sports Hit Different[10:53] – Peter Thiel Investment[12:13] – Fans Get Drug Protocols[12:44] – Steroids and Aging Tradeoffs[13:11] – AI As Running Coach[14:54] – Dead Internet Theory[16:49] – PT To Device Sales[23:50] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What do you think patients are really buying: pain relief, certainty, trust, or the story?Why do patients sometimes pay more for chiropractic, massage, surgery, or “healing” than physical therapy? We will talk about trust, perceived value, chronic pain, patient belief, premium positioning, and why PT may need to sell the story better.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] Chiro or Quacks Debate[00:47] Harvard Study Breakdown[01:45] Consumer Trust Gap[03:12] What Should Patients Do[03:45] PT Can’t Fix Pain[05:11] Knee Pain Success Story[06:19] Confidence Over Strength[07:41] Belief And Buy In[09:00] Sell Me This Pen[10:03] The $1800 Healing Session[12:33] Story Based Pricing[17:39] Pay Stub Shock on LinkedIn[22:00] Faith And Patient Connection-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Hiring is hard. Retention is harder.Dave Kittle and the breakfast club crew will break down how to spot the right PT candidate fast, what interview questions reveal the most, why conflict questions matter, and how better communication can improve both hiring and retention.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:55] – Homework Or Pass[01:40] – Patient Conflict Communication Breakdown[03:18] – Consistency Checks and Rechecks[04:44] – Coworker Conflict Stories[05:12] – Why These Questions Work[07:37] – Reading People Fast[08:54] – Hiring vs Retention Shift[10:17] – Weekly One On Ones[11:08] – What Drives Therapists[13:45] – Compensation No Moonlighting Policy[15:04] – Compelling Offer Pitch[16:01] – Future Exit Question[17:11] – Apartment Story Lesson[21:59] – Owner Style Transparency[22:35] – Selling is The Worst Job[28:07] – Planning The Exit-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Patients do not just buy treatment. They buy certainty, reassurance, convenience, and the easiest believable path to feeling better.We will talk about patient psychology, value perception, concierge care, premium pricing, and why the easy button sells.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Treadmill Dust Problem[00:55] – Rotator Cuff Price Certainty[01:45] – Patients Paying for Costly Quick Fixes[02:38] – No Impairment Yet Spending Big[03:41] – Selling and Buying Emotions[04:42] – Buying For Future You[05:38] – Root Cause of Inaction[06:52] – Identity and External Deadlines[07:27] – Alex Hormozi Value Equation[09:21] – Effort Over Time Wins[10:20] – Aspirations Versus Action[11:02] – Rotator Cuff Surgery vs Rehab Offer[12:45] – Easy Button Examples[14:43] – Can PT Sell Certainty[17:11] – Surgery Outcomes and Therapist Ethics[18:00] – Expectation Setting Sign[21:13] – Premium Care Messaging and Expectations[25:00] – Celebrity Inquiries and Pricing Leverage[29:05] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if the most complex patients are not the best business opportunity?We explain why simple, repeatable PT models can be more profitable than high-complexity care, why therapist identity keeps the profession stuck, and how certainty, access, and clear offers may matter more than clinical cleverness.If you are a PT owner, clinic leader, or cash-based therapist trying to figure out what kind of model really fits your audience, this episode will make you think differently.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Profitability Surprise[00:57] – Clinic Niche and Simplicity[01:58] – Why Complex Cases Lose Money[02:40] – Hidden Overhead And Audit Risk[04:16] – Apples and Oranges Models[04:30] – Brooklyn Clinic Reality Check[06:23] – Cash Pay Future Versus Insurance Future[07:16] – Perfect Storm For PT[08:50] – Identity And Pricing Tension[09:28] – Eval Only and Delegation Model[11:08] – Concierge Medicine Comparison[13:02] – What Unlimited Access Really Means[15:05] – Access As The Real Product[19:01] – AI Package Ideas Rejected[22:34] – Knee Replacement Clarity Calls[26:05] – Certainty Sells And Assurance Buyers-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if the problem in PT is not reimbursement alone but the way clinics are delivering care?The conversation goes from a wild business idea to a much bigger point: why most outpatient PT clinics may be using therapist time inefficiently, how Medicare math changes the business model, and why simpler care may actually fit what many patients need most.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Clients Need Basics[01:49] – Pricing the Experience[03:23] – Trendy Businesses Mindset[05:00] – Clinic Cashflow Ideas[05:42] – Sponsors in PT Clinics[07:37] – Medicare One Unit Math[08:54] – Four Patients vs One[10:59] – Six Units Per Hour Model[12:15] – Therapist Cognitive Load Debate[13:25] – Most Patients Are Simple[17:35] – Visit Frequency And Referrals[18:54] – Plan of Care Over Time[23:29] – Medical Necessity With AI[26:32] – Why Corporates Don't Copy[28:56] – Creativity No Excuses-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A PT charging $60 for a 90-minute session sparked one of the most emotional conversations in the profession:Does low pricing devalue PT… or is that just insecurity talking?Join us as we talk about pricing debate around cash-based physical therapy, patient objections, and what value actually means in the real world.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Giant Needle Shock[01:38] – Privacy and Posting BTS[02:23] – Who Is This Content For[02:48] – Positioning for Referrals[04:33] – Instagram Leads To Knee Doc[06:52] – Finding the Right Doctor[07:59] – Insurance Versus Cash Visit[09:33] – Aspiration Play by Play[11:00] – Slow Playing Relationships[12:40] – Poker Days and Community Meetup Ideas[14:32] – PT Pricing Post Breakdown[15:38] – Cash PT Is a Scam[17:15] – Value Pricing And Market Reality[17:40] – Market Needs Low And High[18:57] – What Really Devalues PT[19:44] – Why Raising Prices Feels Hard[22:40] – Are People Still Buying[23:30] – Consumers Spend Elsewhere[24:53] – Handling Price Pushback[26:39] – Value Is Personal[27:39] – Every Purchase Is Value-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What happens when PT school gets too expensive for the next generation to even enter?We discuss why student loan changes could accelerate the decline in PT school applications, shrink the future supply of therapists, and quietly make cash-based practice models even stronger over time.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Social Media Waves[01:45] – Loan Limits Explained[02:22] – Timeline for Application Drop[03:28] – Universities Cash Cow[04:35] – Scenario Modeling Results[05:39] – Programs Shrinking Ahead[06:32] – Fewer PTs More Leverage[07:12] – Cash Pay Gets Easier[08:45] – Reimbursement Squeeze[10:47] – COVID and Google Ads[12:56] – YouTube Listening Habits[13:49] – Future Tech[15:38] – Seth Godin Simplicity[18:09] – Actionable Sales Content[23:13] – Rory Sutherland Marketing[32:58] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Some of the best growth opportunities in PT are hiding in plain sight.Not because they are impossible to find but because most people are too slow to adapt, too stuck in old habits, or too busy doing things the way they have always done them. How do PT owners spot and use their hidden opportunities in business, marketing, and patient care.If you are a PT owner, content creator, or entrepreneur looking for your next edge, this episode will help you think differently about what is already right in front of you.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Low Views Reality Check[00:49] – Clinicians and AI Opportunity[02:03] – Heart Rate Pace Breakthrough[02:34] – AI in Patient Care Workflow[03:30] – Why Clinicians Resist AI[04:42] – AI Everywhere In Daily Life[06:17] – Vlog Format Shift[08:15] – Choosing Polarizing Topics[09:46] – Street Cues to Content[12:09] – Views Versus Quality Plays[15:56] – AI Questions For Content Ideas[18:00] – Green Screen Workflow Hacks[19:51] – Old School Culture Shift[22:00] – Satellite Marketing And Partnerships[27:58] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

The biggest threat to your business is not always bad marketing, bad hires, or bad systems.Sometimes it is your inability to make a decision and move.What is decision fatigue, outsourcing, front desk leverage, assistants, AI, business tradeoffs, and why entrepreneurs have to pick a lane even when they do not have perfect information.If you are a PT owner, practice leader, or entrepreneur trying to scale without getting buried by choices, this episode will hit home.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Fit Goes Both Ways[00:49] — Decision Fatigue As Founder[01:14] — Front Desk Outsourcing Dilemma[02:10] — Pick A Lane Mindset[02:38] — House Cleaner Lesson[03:43] — Front Desk Superpower[05:51] — Setting Expectations Early[07:18] — Assistants Booking Patients[07:41] — Selling To The Decision Maker[10:18] — Executive Assistant Reality[12:21] — Pattern Interrupt Sales Frame[13:03] — Make The Assistant Look Good[16:20] — AI Paradox And Scribes[21:12] — Podcast Running-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What makes a PT practice actually valuable?Not just to you while you are working in it but as a real asset someone else would want to buy.We finish this episode as we talk about one of the most important business questions in physical therapy:Are you building a real asset… or just building yourself a job?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Profession is at a Crossroads[00:58] — Audience Size and Reach[01:50] — Insurance Rates Reality[02:30] — Why Dave Went Cash Pay[03:03] — Hiring via LinkedIn Outreach[04:47] — Scaling the Team Smartly[05:56] — Comp Plan and Bonus Structure[06:25] — Staff Know Their Numbers[07:25] — Old Model vs New Future[08:31] — Should You Sell the Practice[09:57] — Value Beyond The Clinic[11:56] — Why Nobody Wants It[13:21] — Finding The Right Buyer[15:40] — Hybrid Models and Upsells[19:36] — Parting Shots -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if the real problem is not that PTs are seeing too many people…What if the real problem is that the profession refuses to rethink how care is delivered at scale?We will get into one of the most controversial topics in physical therapy: the PT mill debate.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] Corporate Care Question[00:48] Defining a PT Mill[01:11] One on One vs Access[02:01] Safety and Burnout Objections[03:29] What Are You Selling[04:17] Dentist Model Comparison[06:09] Billing Codes and True Mills[10:38] MPPR Explained Simply[12:18] Single Unit Visit Workflow[14:14] Why Corporates Skip It[17:03] Marketing and Reality[20:41] How to Manage Patients Who Linger[23:00] Clinic Culture and Flow Hacks[24:49] CMS Proof -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What happens if Google disappears tomorrow?No reviews. No search traffic. No easy referrals from the internet.Todays episode we break down why PT owners need to diversify their marketing and stop depending on one source for growth. We talk about direct mail, unique QR-code tracking, attribution, old-school marketing, word-of-mouth limits, and why getting in front of the right people off social media can still work incredibly well.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Did It Convert[00:59] — Postcard Campaign Update[01:36] — Targeting Wealthy Zip Codes[02:20] — Behind the Scenes Fulfillment[02:50] — QR Code Surprise[04:21] — How Follow Up Works[05:29] — Landing Page vs Homepage[06:53] — Costs And Break Even Math[07:23] — Diversify Marketing and Referral Channels[09:04] — Planting Seeds Long Term[10:10] — Hidden Value Propositions You Forget[14:12] — Door Hangers And Doormen[19:03] — Why Referrals Dont Happen[21:55] — Gap Collabs Playbook[26:13] — Collab Value Exchange[30:01] — Teasers Allbirds And Hinge-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most PT owners do not have a pricing problem.They have a positioning problem.If your service looks cheap, feels cheap, or sounds like everybody else, patients will treat it that way.We will break this down on how to sell premium physical therapy without sounding pushy, awkward, or overly salesy. We also talked about why patients and families are not just paying for treatment time... they are paying for trust, safety, convenience, confidence, and expertise.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Coupon Action Mindset[01:51] – Turn It Into Content[02:19] – Late Cancel Policy Story[03:33] – Medicare Coverage Reality[05:05] – Pitching A Premium Outing[06:24] – Culture Shift On Cancellations[07:45] – From Tracking To Vibes[11:16] – AI Wearables Integration[15:12] – Postcard Mailer Walkthrough[20:50] – Mailer Critique And Invitation Idea[24:45] – Invitation Not Coupon[29:47] – Invitation Cost Breakdown[30:11] – Postcard vs Envelope[30:58] – Rewrite the Headline[33:13] – Two Step Mailer Funnel[35:05] – Standing Out in the Mailbox[37:07] – Upper East Side Context[38:38] – Ridiculous Mailer Story[39:47] – Mailbox Research Clues[41:20] – Who Actually Opens It[42:28] – Fear Images vs Premium Brand[46:23] – Break Even Math and Elements[48:24] – Home Visit Messaging Angle[51:09] – Pricing Transparency Debate[58:14] – Parting Shots-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

You do not need another certification to start a cash PT practice.That’s the lie a lot of PTs keep believing.We will break down why more clinical courses, more letters after your name, and more expensive certifications are usually not the thing holding most therapists back from building a successful cash practice.If you’re a PT thinking about going cash, starting your own practice, or wondering whether you really need to spend thousands more on certifications first, this episode is for you.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Therapy Sale[00:51] – Clinic Time Warp[03:12] – Early Content Creator[03:55] – The 5K to 8K Question[05:00] – Which Skills Matter[05:30] – Clinical vs Business Skills[06:49] – Clinical Skills Debate[07:53] – Pre Test Post Test[09:17] – Sales vs Academia[10:24] – Psychology and Buy In[12:08] – Soft Skills In Action[16:23] – Culture Beats SOPs[18:20] – Parting Shots -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Insurance may stop paying.But recovery does not stop there.We talk about a huge problem in rehab where patients with long-term neurological and functional needs often still need help long after traditional PT benefits run out.We also get into marketing, positioning, and why more people are openly paying for better outcomes when they believe the value is there.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Comfort Zone Tradeoff[00:52] – NHL Neuro Rehab Clinic[01:48] – Insurance Limits for Long Term Care[02:20] – Gym Model Without PTs[03:28] – What PTs Are Designed For[03:55] – Delegation Debate and Logic[05:36] – Post Rehab Self Pay Machines[07:52] – High Ticket Rehab Workarounds[10:21] – Neuro Bootcamp OT Intensives[11:26] – Patient Fall Reality Check[12:36] – Underdosing Vs Liability[17:49] – Wellness as Status and Self Pay[22:24] – AI Content and Marketing Kit Idea-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

AI can help you think faster.But it still can’t replace trust, chemistry, and real human connection.That matters in business.It matters in referrals.And it definitely matters in healthcare.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – AI Blind Spots[02:04] – ChatGPT as Wingman[04:01] – AI Relationships Debate[04:40] – Hug Heard Help Framework[06:16] – AI in the Clinic[08:11] – Society Trend Forecast[08:57] – Firing Bad Fit Patients[10:24] – Professionalism vs Passion[11:38] – Practice Owners Need Help[13:41] – Marketing Lawn Mower Lesson[15:47] – Selling the Future[16:57] – TubCut Safety Partnership[23:30] – Selling Solutions Not Stuff[24:16] – In Person Partnerships Win[26:20] – Why Face To Face Matters[27:42] – AI Finds New Leads[28:51] – Prompt HQ Visit[29:59] – Wrong Airport Story[31:38] – Year Round Sponsorship ROI[32:46] – Dicks Sporting Goods APP Gamification[35:20] – PT Market Fragmentation Problem[37:32] – Content Distribution Power Plays[43:48] – Parting Shots -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Patients don’t just want to “walk better.”They want to get back on the boat.Back on the trail.Back to the race.Back to real life.And that creates a big problem in physical therapy:What patients actually want is often not what insurance is designed to cover.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:49] – Reacting to Patient Forgetting You[02:09] – Why Follow Up Matters[03:24] – Simple CRM Touchpoints[05:03] – Soft Skills Aren't Teachable[05:28] – Interviewing for Coachability[06:53] – Defensiveness vs Growth Mindset[07:44] – PTA vs PT Team Dynamics[08:29] – Team Rehab Fraud Settlement[11:28] – Fixing the One-on-One Rule[16:08] – NovaCare Capacity Constraints[18:29] – Consumers Choose Convenience[20:38] – Medicare Goals vs Cash Services-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A lot of PTs say they want to make more money…But when you give them a choice between safety and upside, many still hesitate.So why does that happen?If you’re a PT, clinic owner, or healthcare entrepreneur, this is a real conversation about money, trust, positioning, and what actually drives success.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Exit Before PT Disappears[01:25] – Compensation Packages Setup[02:06] – Base vs Bonus Explained[03:03] – Are PTs Too Risk Averse[04:21] – Poll Results Surprise[05:09] – Selling the Last Clinic Idea[06:19] – Who Buys a Practice[07:34] – Converting to Self Pay[08:49] – Private Equity Reality Check[09:05] – Local Competition and Timing[09:52] – Concierge Model Will Survive[10:41] – Branding and Choosing a Niche[11:30] – From Owner to Referral Platform[13:03] – One-Visit Offer and Trust[15:09] – What Patients Actually Want[17:57] – Balancing Modalities and Goals[22:30] – Soft Skills Beat Certifications-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A 7 year physical therapy career?If that stat is even close to true, that’s a massive problem.Today we will address why so many PTs may be leaving early, what student debt and burnout have to do with it, and why the future of the profession may split between commoditized care and premium human expertise.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:06] – Seven Year PT Stat[02:29] – Who Should Become a PT[03:14] – Why People Burn Out[04:35] – Gender Breakdown in PT[05:22] – Maternity Leave Reality[06:25] – Same Cost Same Pay Reality[07:44] – PT Industry in 10 Years?[08:10] – Corporate Clinics Churn Grads[10:22] – Self Pay and Paying Therapists More?[11:51] – Tony's Prediction?[12:59] – Schools and Licensing Pressure[16:34] – Evidence and Acquisitions[21:43] – Human Connection Wins!-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A prospect found us on Google…Then checked our website, reviews, and Instagram.By the time we got on the phone, they were already sold.And when we gave them premium pricing?They didn’t balk.This video will cover why premium physical therapy clinics can charge more and still get chosen, what actually builds trust before the first phone call, and how positioning changes the kind of patients you attract.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:54] – Google Search Lead Story[01:33] – Texting Logistics That Convert[02:29] – Warm Leads Accept Premium Rates[03:19] – Ask Referral Source Early[04:48] – First Date vs Sales Mode[05:31] – Screening Preferences On Calls[06:29] – New Neuro Rehab Startups[07:39] – Stroke Fitness Pricing Breakdown[09:35] – Access Gap And Market Opportunity[12:17] – Ideal Provider Ratio Debate[13:06] – Existential Threats To PT[15:46] – Waitlists And Burnout Cycle[18:39] – Fast Scheduling As A Differentiator[22:13] – Different Patient Motivations[24:49] – Two Different PT Businesses[28:19] – Technician vs Expert What matters more in your market right now: better access or deeper expertise?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most people create content about themselves.Their story.Their business.Their offer.Their practice.But the stuff that usually performs best?It’s for other people.We break down why one trend-based PT video took off while a more self-focused version barely moved and what that teaches about reach, engagement, and making content people actually care about.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Make Content For Others[01:11] – Nostalgia Hook Breakdown[01:47] – Twisting The Trend[02:32] – Where the Best Ideas Come From?[02:52] – AI Physical Therapy In The 90s[03:42] – Results And Engagement Lessons[04:27] – Judy's Cafe Viral Hooks[05:09] – Turning Views Into Patients[07:14] – Local Social Proof Strategy[09:10] – Handling Criticism Online[11:40] – Do It Yourself Or Hire It Out[14:37] – Parting ShotsWhat kind of content has performed better for you lately: content about you or content for your audience?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

I posted a random family video with zero expectations…And it got 131,000 views.Not a polished clinic video.Not a business lesson.Not a high-production reel.A random clip of my grandfather-in-law rubbing black ointment on his knee.So what made it work?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Future Content Questions[00:52] – Viral Formats With a Twist[01:43] – The Ointment Video Pops[02:24] – Why I Filmed It[03:28] – Authenticity Beats Production[04:26] – Suspense and Human Hooks[05:16] – Polarizing Comments Drive Reach[06:04] – Saves and Shares Matter[07:11] – Instagram Signals Explained[07:45] – Attention Over Followers[08:35] – Views Versus Real Engagement[09:20] – Follower Growth and Analytics[11:17] – Post More Stop Overthinking[13:51] – Lottery Ticket Content[15:54] – Views Versus Business Goals[17:41] – Nostalgia and BusinessWhat’s the most random piece of content you’ve ever posted that outperformed everything else?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics think pricing is the problem…But the truth? Patients don’t actually know what physical therapy should cost.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Paying for Prestige[00:59] – What Should PT Cost[02:15] – Good Fast Cheap?[02:50] – Consumers Misread Pricing[03:51] – What People Say It Costs[05:03] – What is The Real Value?[06:10] – What PT School Cost Then[06:34] – The First 250K DPT[08:39] – Tuition Pricing Arms Race[10:37] – AI Finding Patterns[11:33] – Garage Asset Thought Experiment[13:14] – Turning Space Into Media Lab[16:03] – Live Selling Lessons[17:19] – Parting ShotsWhat do YOU think physical therapy should cost (no insurance)?Drop your honest number 👇-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics do everything they can to hide bad reviews…So why would did I turn a 1-star review into content?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Content Needs To Connect[01:06] – Therapist 60 Day Check In[02:09] – Performance Wins And Feedback[04:14] – How To Run Performance Reviews[05:55] – Coaching And Metrics Focus[08:07] – Metrics Culture And KPIs[11:30] – Owning The One Star Review[17:32] – Real Apologies Not PR[18:07] – Why Reviews Drive Calls[19:52] – Ask In Person First[20:42] – Text Link with instructions And Make It Easy[21:46] – Follow Up Without Spamming[22:30] – QR Codes For Reviews[23:51] – One QR Landing Page[24:41] – Learning Versus Doing[26:45] – AI School Model For PT[31:08] – Education IncentivesBe honest… do you respond to your bad reviews or ignore them?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

I sent a price I wasn’t even fully confident in…and instead of negotiating…they just said "When can we start?"That moment completely changed how I think about pricing and why most PTs stay stuck undercharging.Today we will break down this down and what actually made the difference?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why Content Influences and Pricing Mindset[00:50] – AI Pricing and Confidence Gap[02:27] – Subcontracting Margin Pricing[03:39] – Renewals and Automatic Raises[06:01] – No Risk Sponsorship Pitch[09:14] – Free Pilot Pushback[12:06] – Private Practice Wins[12:59] – Content Strategy Versus Ads[15:42] – Raw Egg Influence[18:06] – Content Shapes Choices[18:24] – One Star Reviews Breakdown[19:23] – Owning the Mistake Publicly[19:54] – Winning Back The Reviewer[21:34] – Perfect Ratings Look Shady[22:37] – Wendys Tasting Officer Buzz[25:34] – Steal This Marketing Play[29:38] – Parting ShotWhat’s the highest price you’ve ever confidently charged?And did you hesitate before sending it? 👀--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

One therapist sold more $3,600 plans in 60 days than anyone we’ve ever seen…And it had nothing to do with experience, certifications, or treatment techniques.So what actually made the difference?Jimmy and I break down why some PTs consistently sell high-value care plans while others struggle to get buy-in at all.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:48] – Confidence as the Edge[01:42] – Why Andrew Sells Packages[03:12] – Sales and Objections Roleplay[04:54] – Pricing vs Outcomes [06:12] – Knee Replacement Case Study[10:49] – A Players and Recruiting[12:56] – Golden Handcuffs Pay Strategy[15:00] – Aaron Judge Performance Analogy[17:12] – Competitive Salary Rant[18:31] – Why Transparency Saves Time[19:19] – Why Big Clinics Hide Pay[21:58] – Pay Transparency Laws[22:45] – Recruiters As Negotiators[25:18] – Backlash On Social Media[26:56] – Insurance And Patient Expectations Driving Hires[29:13] – Transparency Hiring StoryPatients don’t actually buy “treatment”…they buy confidence, clarity, and results.I am curious what do YOU think patients care about most?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics think patients are coming to them for treatment…but that’s actually NOT why they stay… and it’s definitely not why they pay more.There’s something way more valuable patients are actually looking for and if you miss it, you’re leaving tens of thousands of dollars on the table per patient.Jimmy and I break down what patients actually want and why clinics that understand this are building stronger relationships, higher lifetime value, and more sustainable growth.If you’ve ever wondered why some patients disappear or why others stay for years this is the missing piece.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Biggest Cash Client Question[01:49] – Celebrity Guests via AI[02:19] – Chris Voss Fear Framework[03:07] – Rory Sutherland Reframe[03:59] – Applying to Patient Goals over the method[05:33] – Case Study 73K Client[10:17] – Seth Godin Build a Tribe[12:32] – Brick and Mortar LTV Debate[14:02] – Run Club Social Proof[15:35] – Example: Badass Academy [18:05] – VIP Gym Access[19:55] – Behind The Scenes Tours that create fans[21:36] – People Like Intensity And Identity[22:46] – Make Clients The Star[23:12] – Stop Chasing Trends[23:46] – Be The Transformation Stage[25:02] – Sell Outcomes Not Visits[27:13] – Programs Beat Packages[28:39] – Parting ShotsMost clinics focus on treatment…👉 But what do YOU think patients actually want most?Curious to hear your take 👇--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Some patients are worth $250… others are worth $70,000. Most clinics can’t tell the difference.Today I will break down one of the biggest missed opportunities in your healthcare business and that is identifying your highest-value patients early.Some patients come in for a few visits and disappear. Others stay for years, refer friends and family, and generate tens of thousands in revenue.Now the question is can you spot them before it’s obvious?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Spotting High Value Patients[01:13] – Three ways clinics earn[02:21] – Defining the 70k patient[03:21] – Psychology Meets Economics[04:10] – Frequent flyers question[05:09] – Rewards And Loyalty[06:49] – Who Stays For Years[09:57] – Three patient avatars[10:40] – Identity Builders And Referrers[14:38] – Avatar Two Connector[16:30] – The question asker avatar[17:34] – Answering Builds Trust[18:22] – Never Fake An Answer[18:54] – Same Day Red Carpet Experience[19:47] – Framing The Handoff to Your Team[21:27] – Exclusive Access Metaphors[23:07] – Speakeasy Experience[24:37] – Don’t Judge By Appearances[26:20] – High value client examples--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinic owners think they have a marketing problem…But the real issue?They’re losing patients they already worked hard to get.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Retention Over Acquisition[01:47] – Can't have your cake and eat it too[02:47] – Premium Pay Expectations[03:28] – Exclusivity And Side Gigs[04:10] – Career Ladders to Keep Talent[05:21] – Effort Beats Talent[06:55] – Radio Layoff Story[09:25] – Cutting Dead Weight Lessons[11:15] – Screening And Interview Questions[14:16] – Patient Retention After Departure[17:46] – Why We Avoid Honest Ratings[18:42] – The 73K Client Story[19:33] – Therapist Rapport Risk[20:56] – Brand Loyalty Beyond Staff[23:41] – Big Companies vs Personal Touch[24:40] – Finding Future VIP Clients[25:52] – Learning Requires Stakes[27:00] – Call In[29:37] – Digital Tools Over Trinkets[34:38] – Parting Shots What’s been harder in your clinic:A) Getting new patientsB) Keeping the right ones👇 Drop A or B below--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Running a clinic isn’t just about getting patients, it is about building the right team.Join me and Jimmy as we break down a real situation where a physical therapist wasn’t meeting expectations… and what led to the decision to let them go.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – No Excuses Culture[01:38] – Trust Economy Shift[02:03] – Are PTs Adapting[03:25] – Therapist Resigns [04:43] – A Staffer Creates Content[06:00] – Keeping Patients Through Turnover[08:49] – Corrective Plan Breakdown[15:05] – Accountability Reset[15:30] – Clarifying Roles Early[16:07] – When Owners Need to Step In[17:48] – Quiet Quitting Warning Signs[18:15] – No Shows and Dropoffs tracking[19:20] – Leaky Bucket Problem[20:10] – Baseball Slump Analogy[21:28] – Patient Care Standards Broken[23:13] – Part Time Job Conflict[25:05] – Moonlighting And Pay Incentives[27:09] – Resignation Over Termination[28:01] – Corrective Plan Refusal--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if I told you… Patients are already using AI to choose their physical therapist… and you don’t even know it’s happening?On this episode, we will break down how tools like ChatGPT are quietly becoming the new referral source and why some patients are now bypassing traditional healthcare pathways entirely.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Filter Patients[01:38] – Be The AI Answer[01:53] – AI Leads And Self Pay[03:13] – Intent Behind Prompts[04:04] – Inception Theory[05:25] – Get To No Faster[06:07] – Word Of Mouth 2.0 AI[06:18] – How Did We Search[07:19] – Snap Photos and Ask Questions to AI[08:26] – Master Prompt Questions[09:20] – The AI Knowledge Gap[10:27] – AI Threat To Providers[11:16] – Barrier To Knowledge Gone[12:29] – Coaches Still Matter[15:36] – Concierge Community Model[16:01] – Shared Enemy Marketing[17:08] – Fight Pain [19:29] – Finding The Real Enemy[26:25] – Fitness Brands And Enemies[28:04] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

PT isn’t broken…But your revenue model might be.Today, we break down how podcasts can actually generate patients, why content is becoming the new sales funnel, and the real opportunity behind affiliate products and live selling. We also dive into how AI is already sending patients to clinics without you even realizing it and what that means for the future of your business.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – AI Footprint [01:41] – Podcast Funnel Setup[02:53] – TRT GLP1 Niche Angle[03:31] – Podcast As Sales Call[04:28] – Jeremy Sutton Proof of concept[05:06] – Dave On Warm Outreach[06:55] – Direct Outreach vs Long Play[07:46] – Interview The Ideal Client[08:19] – Hyper Tactical Setup[08:50] – Zoom Format Questions[09:10] – Finding Guests Dream 100[10:28] – GLP1 Referral Partners[11:09] – Serendipity Marketing Lesson[12:28] – Podcast As Amplifier[13:32] – Conquer First Episodes Fear[15:16] – Lowering Stakes Workshop[16:17] – Mailbag AI Referral Story[17:26] – How AI Picks You[22:17] – Frequency and Content Moat[23:42] – Using AI For Local Search[24:57] – Checking Your AI Reputation[25:53] – Alexa Test And Sources--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Why is every other profession cashing in on Products and OUR industry is scared?Today, we break down a massive opportunity most clinicians are completely ignoring.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:50] – Amazon Live Selling Demo[03:30] – Why Platforms Reward Attention[04:25] – Simple Marketing Framework[05:29] – Facebook Group Are Goldmine[09:26] – Clinician Monetization Blueprint[12:25] – Affiliate Lists and Trust[13:20] – Focus vs Diversification Debate[18:04] – Platform Creator Diversity[19:01] – Peloton Vibe Analogy[19:41] – Revenue Share Umbrella[20:34] – Radio Lesson Personality[21:40] – Course Remix Mindset[25:20] – Shark Tank Pitch [27:53] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think their only product is treatment.But what if clinics should also be selling recovery tools, equipment, and experiences the same way fitness influencers and brands do?We also explore how clinics could combine products + services into a new kind of business model.Because the next generation of physical therapy might not just be about treatment…It might be about trust, authority, and the ability to show people what actually works.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:26] – What Arrived in Boxes[02:25] – Deal to Test Live Selling[03:19] – Premium vs Cheap[04:49] – Why People Pay More[06:44] – Selling Features vs Vibes[07:08] – Brand Value Examples[08:06] – Shoes and Status Symbols[09:25] – Kids Sports Buying Choices[10:08] – What Are You Buying[10:41] – Category Creators vs Copycats[11:21] – Live Selling Script Strategy[11:55] – Thrift vs Aesthetic[12:58] – Where Do You Splurge[14:45] – Logistics of the Hyperice Deal[16:28] – Proof of Concept to Scale[17:40] – Bundling Product with Service[20:54] – Scaling Live Sales Playbook[24:38] – Platforms and Affiliates👇 Question for PTs and clinic owners:Would you ever sell recovery products directly to your patients?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think social media is “marketing.”It’s not.Your eval is already structured like a viral video but you just don’t see it yet.Watch as we break down why PTs may secretly be the best content creators on the planet, how clinics can grow using organic social media, and why consistency and frequency matter more than perfect content.The clinics that win next won’t just treat better…They’ll capture attention better.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Engagement Juice Mindset[01:33] – Why you need to follow local pros?[02:05] – DM Only Mutuals[02:48] – Dan Martell DM Script[03:31] – Real Referral Stories from DMs[05:50] – Make DMs Sound Human[08:02] – how to stand out at events[10:10] – ManyChat Automation Tips[11:00] – Warm Up With Likes[12:09] – Public Comments Strategy[13:24] – Playful Engagement Stories[17:22] – Show vs Tell Marketing[18:41] – Social proof proves your value[20:00] – Eval Flow as Viral Content[20:53] – Hooks Clinicians Already Use[23:05] – Copy The Format Not The Person[23:57] – Handling Haters and Comments[27:36] – Ignore Or Use Comments[29:11] – Parting Shots --Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most PTs are chasing “more patients” on Instagram…but the real game in 2026 is attention.We break down why physical therapists might secretly be some of the best content creators on the planet and how your PT eval already follows the same structure as a viral video. You just haven’t looked at it that way yet!Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why PTs Win The Content Game[02:45] – What To Post In 2026[04:56] – Know Your Audience First[05:48] – Frequency Is The Lever[07:27] – Why Ten Posts A Day?[08:29] – Jimmy’s Weekly Posting Pattern[09:22] – Why AI Clip Tools Fall Short[10:29] – Avengers Format Example[13:16] – Clinic Clips And Monetization[14:12] – Training The Algorithm[15:52] – Organic Reach And Patience[18:16] – Scheduling Tools Vs Manual Posting[24:08] – Relax And Use Simple Formats[24:30] – Final Advice--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Physical therapy isn’t a reimbursement problem...it’s an attention problem!If you’re not winning attention, you’re already losing!We explore why PT is now competing in the attention economy and what that means for clinic owners and clinicians. From gamifying clinics with leaderboards to a “Quest Diagnostics” model for movement testing, we ask a bigger question as well. Why does our profession move so slow while everything else moves fast?The clinics that win next won’t market better. They will capture attention better!👇So is PT ready to think bigger, or are we stuck playing small?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:57] – Motion Capture Debate[03:12] – Monetize The Gadget[03:36] – Out of the box opportunities in PT[05:03] – Ideas Find A Home[06:38] – Adoption and Moving Faster[09:00] – Steal Attention Strategies[15:37] – Standardizing Fitness Games[16:42] – Trivia Night Clinic Rivalries[20:11] – Filming content and Team Culture[21:20] – Movement Olympics Brackets[23:11] – Clinic Scoreboard [23:30] – Chive Style Clinic TV Network[24:59] – Hijacking Sports Commercial Breaks[27:54] – Hooks And Attention Psychology[29:55] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Every year fewer students are entering the professionWe unpack the controversial 2 to 3 year DPT proposal and what it means for debt, enrollment, and the future of PT. Would it strengthen the profession… or cheapen the degree?Then we debate a bold idea: a Quest diagnostics biomechanics lab for PT. Smart innovation or just expensive?If you’re a clinic owner, educator, or PT wondering where this profession is headed this one’s for you. 👇Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Quest Diagnostics Rant[02:39] – Back to Future DPT[04:12] – The Five Year Roadmap[05:10] – Two Years vs Three Years[06:28] – Models from Other Countries[07:48] – Will Tuition Actually Drop[08:22] – Clinical Sites as Leverage[09:36] – Is the PT Profession at Risk[10:19] – Tuition Not Lost Clarified[11:10] – Recruiting Second Career Clinicians Pivots[13:08] – Recruit Bartenders Mindset[13:37] – Degree Inflation History[14:39] – Pay Same to Graduate Faster[17:11] – Movement Lab Shark Tank Pitch[19:01] – MOVIq Explained and Demo[20:19] – Why Owners Won’t Refer[21:38] – Quest Comparison Breakdown[24:53] – Specialized Testing Counterpoint[26:30] – Youth Sports Data Opportunity--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

I knew better… and I did it anyway.I break down one of the biggest leadership mistakes I made running my physical therapy practice, including hiring decisions I compromised on, documentation failures I ignored too long, and the hard lessons that followed.This is a raw, honest look at what happens when you settle into business, delay difficult HR decisions, and operate without tight systems in place.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:40] – My 2025 Lessons Learned[01:09] – Hiring an International PT[04:07] – Cash Under the Table[06:04] – Transitioning to Formal Employment[07:41] – Documentation Problems Begin[10:10] – The Leaky Bucket Problem[11:52] – Settling for Less[14:54] – Cold LinkedIn Messaging Success[16:08] – The Corrective Action Plan[17:58] – Realizing Documentation Standards Failed[19:22] – The Missing Employment Agreement[21:57] – The Resignation Email[22:15] – Lessons on Professionalism[23:58] – Major Takeaway HR Process[26:00] – LinkedIn Recruiting Still Works[27:01] – Recruiting Success with Dr Andrew[27:37] – The Difference Quality Makes[29:18] – Key Takeaways[30:24] – Final Thoughts and Reflections--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Physical therapy clinics are growing year over year… yet 70% of clinicians are thinking about leaving. What’s actually happening inside the profession?Break down with us new rehab industry data, debate 15-minute visits vs. 60-minute sessions, unpack why insurance models create burnout, and explore whether PT clinics should offer outcome-based guarantees. We also dive into what business models will actually survive the next decade.If you own a clinic or plan to, this one matters.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:52] – Market Reports & the Real PT Drop-Off Problem[01:50] – Clinics Growing While Clinicians Want Out[03:46] – Do 15-Minute Visits Actually Improve Outcomes?[04:48] – The Hybrid: “Bougie” Eval + Efficient Follow-Ups[06:38] – Filet Mignon vs Flank Steak: Let Patients Choose Care Levels[08:44] – Why Utilization Management Still Exists (So Why the Friction?)[10:47] – Insurance Incentives, Advocacy Limits & The Math Reality[12:33] – Access for All vs Premium Care + APTA Expectations Debate[16:55] – Menu Complaints & Know What You’re Buying in APTA[19:32] – The 50% Guarantee Experiment (Pricing + Concept)[20:16] – Jimmy’s Back Pain Case Study: Selling the Outcome[21:59] – Handling Objections: Price Fear, Outcomes, and the Refund Offer[24:29] – Why Guarantees Can Backfire[26:10] – KPIs, Compliance Proof, and Who It’s For[30:37] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

AI isn’t coming for the best clinics.It’s coming for the average ones.Agree or disagree?Let’s debate 👇Sword Health just made a big move in digital MSK care but what does it actually mean for physical therapists? Today we break down the acquisition, why consolidation is really about access (not exercises), and who in the profession should be paying attention. Is this a real threat, overhyped tech news, or an early signal of bigger changes ahead? If you’re a clinic owner, staff PT, or student trying to understand where the industry is heading, this conversation will help you think more strategically about what comes next.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] Debate: Will This Change Anything for Clinics?[00:57] Big News: Sword Health Buys Kaia Health ($285M)[01:34] Is This a Signal for Clinic Owners? [02:29] ChatGPT Take vs Dave’s Take: Cross-Selling, Users, and Investor Money[04:44] Who Gets Hit? The PT Bell Curve (Strip Mall vs Boutique vs Big Orgs)[07:43] Long Game Warning[08:53] Wearables vs Reality and What’s Next[12:25] Beyond Wearables: Computer Vision, Clinic Experience, and Implantables[15:44] Knee Replacements Are Booming (and Often Overdone)[16:23] The Sci‑Fi Knee: From Measuring Motion to Moving You[18:07] AI Adoption Curves and Who Gets Hit First[20:13] Tipping Point Tech[21:06] X‑Files Was Right + Real World Automation (Smart Shopping Carts)[23:07] Friction Points & the Tonal Future of Telehealth PT--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What do Anthony Bourdain, fake CEU stunts, and a “range-of-motion soup spoon” have in common? More than you think.We will talk about why is traditional PT marketing is broken and why clinics need to think more like media companies (or even circus acts). From viral content ideas to embracing lifestyle branding and launching quirky stunts like “RunBall”, Jimmy, Dave, and Tony explore how to get attention before you worry about monetization.Plus: What PTs can learn from Brooke Monk’s lashes, why content doesn’t need to be clinical, and how to make your clinic unforgettable.👉 Want to build a PT brand people actually remember? Watch this.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:53] — CEU Courses and Inventory Pitch[03:38] — Disney's Strategy [04:13] — Brooke Monk's Strategic Branding[05:44] — Launching a Product with a Signature Move[06:50] — Unexpected Career Paths and Opportunities[09:43] — Content Creation Stress[10:36] — Balancing Professional and Personal Content[14:23] — Building Your Personal Brand[14:49] — Advice for Content Creation[16:09] — The Frank Kern Curve Explained[18:56] — Engaging Content Ideas[19:51] — Creative Content Ideas[22:00] — Why Lifestyle Content[24:02] — Run Ball: A Fun Content Idea[25:23] — Fun Concepts[27:59] — Parting shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

"Hard work didn’t stop working, it just stopped paying."What is the real reasons why physical therapists feel stuck in a broken system? From rising student debt to outdated insurance models, the profession’s value chain is under fire.But here’s the twist: the clinics that embrace AI, content creation, and business innovation are already rewriting the rules. We break down how Disney’s YouTube strategy, Game Changer style analytics, and streaming could transform the future of private practice, especially in cash-based models.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:03] — The Rise of Data Centers and Electricians[01:07] — "Sponsor Segment" Rehab Stick[01:52] — Discussion on Hard Work and Upside in Physical Therapy[02:42] — Challenges in the Physical Therapy Profession[03:12] — Financial Struggles and Student Debt[03:57] — Debate on Hard Work and Upside[05:08] — Insurance and Payment Issues[06:54] — Demand for Health and Wellness Services[09:17] — Improving Efficiency in Healthcare Practices[14:18] — Commitment and Patient Outcomes[16:11] — Do People Still Rent Movies in Hotel Rooms?[16:59] — Monty Python Flavor Imagery[17:32] — Steal This Strategy: Disney's High School Musical Experiment[20:19] — Facebook's Automatic Video Chopping[21:44] — The Future of EMRs and Patient Interaction[25:37] — Live Barn: Revolutionizing Sports Viewing[26:34] — Clinic of the Future: A Content Machine[29:35] — The Potential of AI and Drones in Clinics--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if your evals were recorded… and AI graded your sales pitch in real time? This isn't sci-fi! It is happening right now in physical therapy clinics.Dave Kittle talks about the rise of AI-powered evaluation tools that analyze therapist patient conversations, score sales scripts, and offer real time feedback. From objection handling ("Too expensive") to improving plan of care presentations, this tech is transforming how PTs communicate, sell, and improve.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Sales in Therapy[01:31] — Recording Physical Therapist Interactions[02:01] — Legal Aspects of Recording[02:25] — Using Recordings for Documentation and Sales[03:27] — AI Insights and Sales Scripts[05:10] — Real-Time Evaluation Monitoring[06:40] — Therapist Feedback and AI Integration[10:10] — Cost and Value of AI Tools[12:55] — Market Penetration and Pricing[13:59] — Therapist Reactions to AI Tools[17:57] — AI in Other Industries[19:09] — Naming and Marketing AI Tools[20:32] — Sales Role Play and Objections Handling--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A patient found Dave through AI. Not Google. Not Yelp. Not even word of mouth. The patient asked Grok, “Who’s the best physical therapist in NYC?” and the AI answered: Dave Kittle.We will break down what that means for the future of marketing, how physical therapists can position themselves for “Answer Engine Optimization,” and why the front door to care is shifting fast.If you’re in healthcare, especially PT, and you want to future proof your business then this episode is your a wake up call.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:37] — The Future of Rehab?[02:17] — Personal Anecdotes and Resistance Bands[02:43] — Big Story: Hinge Health's Bold Move[04:14] — Larry Ben's Influence in Physical Therapy[05:46] — Hinge Health's Business Model[07:40] — Debate on AI and Accountability[11:06] — Consumer Preferences and Market Dynamics[14:25] — Remote Programming and Human Accountability[16:40] — The Wrong Strategy for Selling[18:27] — Marketing Mistakes and Lessons Learned[18:58] — Hinge Health's Approach to Cost Savings[20:20] — Healthcare Innovation vs. HR Innovation[21:59] — Patient Acquisition through AI[25:14] — AI and Answer Engine Optimization[28:45] — Effective Communication and SEO Strategies--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.