The Dave Kittle Show

AI can help you think faster.But it still can’t replace trust, chemistry, and real human connection.That matters in business.It matters in referrals.And it definitely matters in healthcare.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – AI Blind Spots[02:04] – ChatGPT as Wingman[04:01] – AI Relationships Debate[04:40] – Hug Heard Help Framework[06:16] – AI in the Clinic[08:11] – Society Trend Forecast[08:57] – Firing Bad Fit Patients[10:24] – Professionalism vs Passion[11:38] – Practice Owners Need Help[13:41] – Marketing Lawn Mower Lesson[15:47] – Selling the Future[16:57] – TubCut Safety Partnership[23:30] – Selling Solutions Not Stuff[24:16] – In Person Partnerships Win[26:20] – Why Face To Face Matters[27:42] – AI Finds New Leads[28:51] – Prompt HQ Visit[29:59] – Wrong Airport Story[31:38] – Year Round Sponsorship ROI[32:46] – Dicks Sporting Goods APP Gamification[35:20] – PT Market Fragmentation Problem[37:32] – Content Distribution Power Plays[43:48] – Parting Shots -Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Patients don’t just want to “walk better.”They want to get back on the boat.Back on the trail.Back to the race.Back to real life.And that creates a big problem in physical therapy:What patients actually want is often not what insurance is designed to cover.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:49] – Reacting to Patient Forgetting You[02:09] – Why Follow Up Matters[03:24] – Simple CRM Touchpoints[05:03] – Soft Skills Aren't Teachable[05:28] – Interviewing for Coachability[06:53] – Defensiveness vs Growth Mindset[07:44] – PTA vs PT Team Dynamics[08:29] – Team Rehab Fraud Settlement[11:28] – Fixing the One-on-One Rule[16:08] – NovaCare Capacity Constraints[18:29] – Consumers Choose Convenience[20:38] – Medicare Goals vs Cash Services-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A lot of PTs say they want to make more money…But when you give them a choice between safety and upside, many still hesitate.So why does that happen?If you’re a PT, clinic owner, or healthcare entrepreneur, this is a real conversation about money, trust, positioning, and what actually drives success.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Exit Before PT Disappears[01:25] – Compensation Packages Setup[02:06] – Base vs Bonus Explained[03:03] – Are PTs Too Risk Averse[04:21] – Poll Results Surprise[05:09] – Selling the Last Clinic Idea[06:19] – Who Buys a Practice[07:34] – Converting to Self Pay[08:49] – Private Equity Reality Check[09:05] – Local Competition and Timing[09:52] – Concierge Model Will Survive[10:41] – Branding and Choosing a Niche[11:30] – From Owner to Referral Platform[13:03] – One-Visit Offer and Trust[15:09] – What Patients Actually Want[17:57] – Balancing Modalities and Goals[22:30] – Soft Skills Beat Certifications-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A 7 year physical therapy career?If that stat is even close to true, that’s a massive problem.Today we will address why so many PTs may be leaving early, what student debt and burnout have to do with it, and why the future of the profession may split between commoditized care and premium human expertise.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:06] – Seven Year PT Stat[02:29] – Who Should Become a PT[03:14] – Why People Burn Out[04:35] – Gender Breakdown in PT[05:22] – Maternity Leave Reality[06:25] – Same Cost Same Pay Reality[07:44] – PT Industry in 10 Years?[08:10] – Corporate Clinics Churn Grads[10:22] – Self Pay and Paying Therapists More?[11:51] – Tony's Prediction?[12:59] – Schools and Licensing Pressure[16:34] – Evidence and Acquisitions[21:43] – Human Connection Wins!-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A prospect found us on Google…Then checked our website, reviews, and Instagram.By the time we got on the phone, they were already sold.And when we gave them premium pricing?They didn’t balk.This video will cover why premium physical therapy clinics can charge more and still get chosen, what actually builds trust before the first phone call, and how positioning changes the kind of patients you attract.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:54] – Google Search Lead Story[01:33] – Texting Logistics That Convert[02:29] – Warm Leads Accept Premium Rates[03:19] – Ask Referral Source Early[04:48] – First Date vs Sales Mode[05:31] – Screening Preferences On Calls[06:29] – New Neuro Rehab Startups[07:39] – Stroke Fitness Pricing Breakdown[09:35] – Access Gap And Market Opportunity[12:17] – Ideal Provider Ratio Debate[13:06] – Existential Threats To PT[15:46] – Waitlists And Burnout Cycle[18:39] – Fast Scheduling As A Differentiator[22:13] – Different Patient Motivations[24:49] – Two Different PT Businesses[28:19] – Technician vs Expert What matters more in your market right now: better access or deeper expertise?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most people create content about themselves.Their story.Their business.Their offer.Their practice.But the stuff that usually performs best?It’s for other people.We break down why one trend-based PT video took off while a more self-focused version barely moved and what that teaches about reach, engagement, and making content people actually care about.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Make Content For Others[01:11] – Nostalgia Hook Breakdown[01:47] – Twisting The Trend[02:32] – Where the Best Ideas Come From?[02:52] – AI Physical Therapy In The 90s[03:42] – Results And Engagement Lessons[04:27] – Judy's Cafe Viral Hooks[05:09] – Turning Views Into Patients[07:14] – Local Social Proof Strategy[09:10] – Handling Criticism Online[11:40] – Do It Yourself Or Hire It Out[14:37] – Parting ShotsWhat kind of content has performed better for you lately: content about you or content for your audience?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

I posted a random family video with zero expectations…And it got 131,000 views.Not a polished clinic video.Not a business lesson.Not a high-production reel.A random clip of my grandfather-in-law rubbing black ointment on his knee.So what made it work?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Future Content Questions[00:52] – Viral Formats With a Twist[01:43] – The Ointment Video Pops[02:24] – Why I Filmed It[03:28] – Authenticity Beats Production[04:26] – Suspense and Human Hooks[05:16] – Polarizing Comments Drive Reach[06:04] – Saves and Shares Matter[07:11] – Instagram Signals Explained[07:45] – Attention Over Followers[08:35] – Views Versus Real Engagement[09:20] – Follower Growth and Analytics[11:17] – Post More Stop Overthinking[13:51] – Lottery Ticket Content[15:54] – Views Versus Business Goals[17:41] – Nostalgia and BusinessWhat’s the most random piece of content you’ve ever posted that outperformed everything else?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics think pricing is the problem…But the truth? Patients don’t actually know what physical therapy should cost.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Paying for Prestige[00:59] – What Should PT Cost[02:15] – Good Fast Cheap?[02:50] – Consumers Misread Pricing[03:51] – What People Say It Costs[05:03] – What is The Real Value?[06:10] – What PT School Cost Then[06:34] – The First 250K DPT[08:39] – Tuition Pricing Arms Race[10:37] – AI Finding Patterns[11:33] – Garage Asset Thought Experiment[13:14] – Turning Space Into Media Lab[16:03] – Live Selling Lessons[17:19] – Parting ShotsWhat do YOU think physical therapy should cost (no insurance)?Drop your honest number 👇-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics do everything they can to hide bad reviews…So why would did I turn a 1-star review into content?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Content Needs To Connect[01:06] – Therapist 60 Day Check In[02:09] – Performance Wins And Feedback[04:14] – How To Run Performance Reviews[05:55] – Coaching And Metrics Focus[08:07] – Metrics Culture And KPIs[11:30] – Owning The One Star Review[17:32] – Real Apologies Not PR[18:07] – Why Reviews Drive Calls[19:52] – Ask In Person First[20:42] – Text Link with instructions And Make It Easy[21:46] – Follow Up Without Spamming[22:30] – QR Codes For Reviews[23:51] – One QR Landing Page[24:41] – Learning Versus Doing[26:45] – AI School Model For PT[31:08] – Education IncentivesBe honest… do you respond to your bad reviews or ignore them?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

I sent a price I wasn’t even fully confident in…and instead of negotiating…they just said "When can we start?"That moment completely changed how I think about pricing and why most PTs stay stuck undercharging.Today we will break down this down and what actually made the difference?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why Content Influences and Pricing Mindset[00:50] – AI Pricing and Confidence Gap[02:27] – Subcontracting Margin Pricing[03:39] – Renewals and Automatic Raises[06:01] – No Risk Sponsorship Pitch[09:14] – Free Pilot Pushback[12:06] – Private Practice Wins[12:59] – Content Strategy Versus Ads[15:42] – Raw Egg Influence[18:06] – Content Shapes Choices[18:24] – One Star Reviews Breakdown[19:23] – Owning the Mistake Publicly[19:54] – Winning Back The Reviewer[21:34] – Perfect Ratings Look Shady[22:37] – Wendys Tasting Officer Buzz[25:34] – Steal This Marketing Play[29:38] – Parting ShotWhat’s the highest price you’ve ever confidently charged?And did you hesitate before sending it? 👀--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

One therapist sold more $3,600 plans in 60 days than anyone we’ve ever seen…And it had nothing to do with experience, certifications, or treatment techniques.So what actually made the difference?Jimmy and I break down why some PTs consistently sell high-value care plans while others struggle to get buy-in at all.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:48] – Confidence as the Edge[01:42] – Why Andrew Sells Packages[03:12] – Sales and Objections Roleplay[04:54] – Pricing vs Outcomes [06:12] – Knee Replacement Case Study[10:49] – A Players and Recruiting[12:56] – Golden Handcuffs Pay Strategy[15:00] – Aaron Judge Performance Analogy[17:12] – Competitive Salary Rant[18:31] – Why Transparency Saves Time[19:19] – Why Big Clinics Hide Pay[21:58] – Pay Transparency Laws[22:45] – Recruiters As Negotiators[25:18] – Backlash On Social Media[26:56] – Insurance And Patient Expectations Driving Hires[29:13] – Transparency Hiring StoryPatients don’t actually buy “treatment”…they buy confidence, clarity, and results.I am curious what do YOU think patients care about most?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinics think patients are coming to them for treatment…but that’s actually NOT why they stay… and it’s definitely not why they pay more.There’s something way more valuable patients are actually looking for and if you miss it, you’re leaving tens of thousands of dollars on the table per patient.Jimmy and I break down what patients actually want and why clinics that understand this are building stronger relationships, higher lifetime value, and more sustainable growth.If you’ve ever wondered why some patients disappear or why others stay for years this is the missing piece.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Biggest Cash Client Question[01:49] – Celebrity Guests via AI[02:19] – Chris Voss Fear Framework[03:07] – Rory Sutherland Reframe[03:59] – Applying to Patient Goals over the method[05:33] – Case Study 73K Client[10:17] – Seth Godin Build a Tribe[12:32] – Brick and Mortar LTV Debate[14:02] – Run Club Social Proof[15:35] – Example: Badass Academy [18:05] – VIP Gym Access[19:55] – Behind The Scenes Tours that create fans[21:36] – People Like Intensity And Identity[22:46] – Make Clients The Star[23:12] – Stop Chasing Trends[23:46] – Be The Transformation Stage[25:02] – Sell Outcomes Not Visits[27:13] – Programs Beat Packages[28:39] – Parting ShotsMost clinics focus on treatment…👉 But what do YOU think patients actually want most?Curious to hear your take 👇--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Some patients are worth $250… others are worth $70,000. Most clinics can’t tell the difference.Today I will break down one of the biggest missed opportunities in your healthcare business and that is identifying your highest-value patients early.Some patients come in for a few visits and disappear. Others stay for years, refer friends and family, and generate tens of thousands in revenue.Now the question is can you spot them before it’s obvious?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Spotting High Value Patients[01:13] – Three ways clinics earn[02:21] – Defining the 70k patient[03:21] – Psychology Meets Economics[04:10] – Frequent flyers question[05:09] – Rewards And Loyalty[06:49] – Who Stays For Years[09:57] – Three patient avatars[10:40] – Identity Builders And Referrers[14:38] – Avatar Two Connector[16:30] – The question asker avatar[17:34] – Answering Builds Trust[18:22] – Never Fake An Answer[18:54] – Same Day Red Carpet Experience[19:47] – Framing The Handoff to Your Team[21:27] – Exclusive Access Metaphors[23:07] – Speakeasy Experience[24:37] – Don’t Judge By Appearances[26:20] – High value client examples--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most clinic owners think they have a marketing problem…But the real issue?They’re losing patients they already worked hard to get.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Retention Over Acquisition[01:47] – Can't have your cake and eat it too[02:47] – Premium Pay Expectations[03:28] – Exclusivity And Side Gigs[04:10] – Career Ladders to Keep Talent[05:21] – Effort Beats Talent[06:55] – Radio Layoff Story[09:25] – Cutting Dead Weight Lessons[11:15] – Screening And Interview Questions[14:16] – Patient Retention After Departure[17:46] – Why We Avoid Honest Ratings[18:42] – The 73K Client Story[19:33] – Therapist Rapport Risk[20:56] – Brand Loyalty Beyond Staff[23:41] – Big Companies vs Personal Touch[24:40] – Finding Future VIP Clients[25:52] – Learning Requires Stakes[27:00] – Call In[29:37] – Digital Tools Over Trinkets[34:38] – Parting Shots What’s been harder in your clinic:A) Getting new patientsB) Keeping the right ones👇 Drop A or B below--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Running a clinic isn’t just about getting patients, it is about building the right team.Join me and Jimmy as we break down a real situation where a physical therapist wasn’t meeting expectations… and what led to the decision to let them go.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – No Excuses Culture[01:38] – Trust Economy Shift[02:03] – Are PTs Adapting[03:25] – Therapist Resigns [04:43] – A Staffer Creates Content[06:00] – Keeping Patients Through Turnover[08:49] – Corrective Plan Breakdown[15:05] – Accountability Reset[15:30] – Clarifying Roles Early[16:07] – When Owners Need to Step In[17:48] – Quiet Quitting Warning Signs[18:15] – No Shows and Dropoffs tracking[19:20] – Leaky Bucket Problem[20:10] – Baseball Slump Analogy[21:28] – Patient Care Standards Broken[23:13] – Part Time Job Conflict[25:05] – Moonlighting And Pay Incentives[27:09] – Resignation Over Termination[28:01] – Corrective Plan Refusal--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if I told you… Patients are already using AI to choose their physical therapist… and you don’t even know it’s happening?On this episode, we will break down how tools like ChatGPT are quietly becoming the new referral source and why some patients are now bypassing traditional healthcare pathways entirely.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Filter Patients[01:38] – Be The AI Answer[01:53] – AI Leads And Self Pay[03:13] – Intent Behind Prompts[04:04] – Inception Theory[05:25] – Get To No Faster[06:07] – Word Of Mouth 2.0 AI[06:18] – How Did We Search[07:19] – Snap Photos and Ask Questions to AI[08:26] – Master Prompt Questions[09:20] – The AI Knowledge Gap[10:27] – AI Threat To Providers[11:16] – Barrier To Knowledge Gone[12:29] – Coaches Still Matter[15:36] – Concierge Community Model[16:01] – Shared Enemy Marketing[17:08] – Fight Pain [19:29] – Finding The Real Enemy[26:25] – Fitness Brands And Enemies[28:04] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

PT isn’t broken…But your revenue model might be.Today, we break down how podcasts can actually generate patients, why content is becoming the new sales funnel, and the real opportunity behind affiliate products and live selling. We also dive into how AI is already sending patients to clinics without you even realizing it and what that means for the future of your business.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – AI Footprint [01:41] – Podcast Funnel Setup[02:53] – TRT GLP1 Niche Angle[03:31] – Podcast As Sales Call[04:28] – Jeremy Sutton Proof of concept[05:06] – Dave On Warm Outreach[06:55] – Direct Outreach vs Long Play[07:46] – Interview The Ideal Client[08:19] – Hyper Tactical Setup[08:50] – Zoom Format Questions[09:10] – Finding Guests Dream 100[10:28] – GLP1 Referral Partners[11:09] – Serendipity Marketing Lesson[12:28] – Podcast As Amplifier[13:32] – Conquer First Episodes Fear[15:16] – Lowering Stakes Workshop[16:17] – Mailbag AI Referral Story[17:26] – How AI Picks You[22:17] – Frequency and Content Moat[23:42] – Using AI For Local Search[24:57] – Checking Your AI Reputation[25:53] – Alexa Test And Sources--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Why is every other profession cashing in on Products and OUR industry is scared?Today, we break down a massive opportunity most clinicians are completely ignoring.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:50] – Amazon Live Selling Demo[03:30] – Why Platforms Reward Attention[04:25] – Simple Marketing Framework[05:29] – Facebook Group Are Goldmine[09:26] – Clinician Monetization Blueprint[12:25] – Affiliate Lists and Trust[13:20] – Focus vs Diversification Debate[18:04] – Platform Creator Diversity[19:01] – Peloton Vibe Analogy[19:41] – Revenue Share Umbrella[20:34] – Radio Lesson Personality[21:40] – Course Remix Mindset[25:20] – Shark Tank Pitch [27:53] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think their only product is treatment.But what if clinics should also be selling recovery tools, equipment, and experiences the same way fitness influencers and brands do?We also explore how clinics could combine products + services into a new kind of business model.Because the next generation of physical therapy might not just be about treatment…It might be about trust, authority, and the ability to show people what actually works.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:26] – What Arrived in Boxes[02:25] – Deal to Test Live Selling[03:19] – Premium vs Cheap[04:49] – Why People Pay More[06:44] – Selling Features vs Vibes[07:08] – Brand Value Examples[08:06] – Shoes and Status Symbols[09:25] – Kids Sports Buying Choices[10:08] – What Are You Buying[10:41] – Category Creators vs Copycats[11:21] – Live Selling Script Strategy[11:55] – Thrift vs Aesthetic[12:58] – Where Do You Splurge[14:45] – Logistics of the Hyperice Deal[16:28] – Proof of Concept to Scale[17:40] – Bundling Product with Service[20:54] – Scaling Live Sales Playbook[24:38] – Platforms and Affiliates👇 Question for PTs and clinic owners:Would you ever sell recovery products directly to your patients?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think social media is “marketing.”It’s not.Your eval is already structured like a viral video but you just don’t see it yet.Watch as we break down why PTs may secretly be the best content creators on the planet, how clinics can grow using organic social media, and why consistency and frequency matter more than perfect content.The clinics that win next won’t just treat better…They’ll capture attention better.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Engagement Juice Mindset[01:33] – Why you need to follow local pros?[02:05] – DM Only Mutuals[02:48] – Dan Martell DM Script[03:31] – Real Referral Stories from DMs[05:50] – Make DMs Sound Human[08:02] – how to stand out at events[10:10] – ManyChat Automation Tips[11:00] – Warm Up With Likes[12:09] – Public Comments Strategy[13:24] – Playful Engagement Stories[17:22] – Show vs Tell Marketing[18:41] – Social proof proves your value[20:00] – Eval Flow as Viral Content[20:53] – Hooks Clinicians Already Use[23:05] – Copy The Format Not The Person[23:57] – Handling Haters and Comments[27:36] – Ignore Or Use Comments[29:11] – Parting Shots --Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most PTs are chasing “more patients” on Instagram…but the real game in 2026 is attention.We break down why physical therapists might secretly be some of the best content creators on the planet and how your PT eval already follows the same structure as a viral video. You just haven’t looked at it that way yet!Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why PTs Win The Content Game[02:45] – What To Post In 2026[04:56] – Know Your Audience First[05:48] – Frequency Is The Lever[07:27] – Why Ten Posts A Day?[08:29] – Jimmy’s Weekly Posting Pattern[09:22] – Why AI Clip Tools Fall Short[10:29] – Avengers Format Example[13:16] – Clinic Clips And Monetization[14:12] – Training The Algorithm[15:52] – Organic Reach And Patience[18:16] – Scheduling Tools Vs Manual Posting[24:08] – Relax And Use Simple Formats[24:30] – Final Advice--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Physical therapy isn’t a reimbursement problem...it’s an attention problem!If you’re not winning attention, you’re already losing!We explore why PT is now competing in the attention economy and what that means for clinic owners and clinicians. From gamifying clinics with leaderboards to a “Quest Diagnostics” model for movement testing, we ask a bigger question as well. Why does our profession move so slow while everything else moves fast?The clinics that win next won’t market better. They will capture attention better!👇So is PT ready to think bigger, or are we stuck playing small?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:57] – Motion Capture Debate[03:12] – Monetize The Gadget[03:36] – Out of the box opportunities in PT[05:03] – Ideas Find A Home[06:38] – Adoption and Moving Faster[09:00] – Steal Attention Strategies[15:37] – Standardizing Fitness Games[16:42] – Trivia Night Clinic Rivalries[20:11] – Filming content and Team Culture[21:20] – Movement Olympics Brackets[23:11] – Clinic Scoreboard [23:30] – Chive Style Clinic TV Network[24:59] – Hijacking Sports Commercial Breaks[27:54] – Hooks And Attention Psychology[29:55] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Every year fewer students are entering the professionWe unpack the controversial 2 to 3 year DPT proposal and what it means for debt, enrollment, and the future of PT. Would it strengthen the profession… or cheapen the degree?Then we debate a bold idea: a Quest diagnostics biomechanics lab for PT. Smart innovation or just expensive?If you’re a clinic owner, educator, or PT wondering where this profession is headed this one’s for you. 👇Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Quest Diagnostics Rant[02:39] – Back to Future DPT[04:12] – The Five Year Roadmap[05:10] – Two Years vs Three Years[06:28] – Models from Other Countries[07:48] – Will Tuition Actually Drop[08:22] – Clinical Sites as Leverage[09:36] – Is the PT Profession at Risk[10:19] – Tuition Not Lost Clarified[11:10] – Recruiting Second Career Clinicians Pivots[13:08] – Recruit Bartenders Mindset[13:37] – Degree Inflation History[14:39] – Pay Same to Graduate Faster[17:11] – Movement Lab Shark Tank Pitch[19:01] – MOVIq Explained and Demo[20:19] – Why Owners Won’t Refer[21:38] – Quest Comparison Breakdown[24:53] – Specialized Testing Counterpoint[26:30] – Youth Sports Data Opportunity--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

I knew better… and I did it anyway.I break down one of the biggest leadership mistakes I made running my physical therapy practice, including hiring decisions I compromised on, documentation failures I ignored too long, and the hard lessons that followed.This is a raw, honest look at what happens when you settle into business, delay difficult HR decisions, and operate without tight systems in place.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:40] – My 2025 Lessons Learned[01:09] – Hiring an International PT[04:07] – Cash Under the Table[06:04] – Transitioning to Formal Employment[07:41] – Documentation Problems Begin[10:10] – The Leaky Bucket Problem[11:52] – Settling for Less[14:54] – Cold LinkedIn Messaging Success[16:08] – The Corrective Action Plan[17:58] – Realizing Documentation Standards Failed[19:22] – The Missing Employment Agreement[21:57] – The Resignation Email[22:15] – Lessons on Professionalism[23:58] – Major Takeaway HR Process[26:00] – LinkedIn Recruiting Still Works[27:01] – Recruiting Success with Dr Andrew[27:37] – The Difference Quality Makes[29:18] – Key Takeaways[30:24] – Final Thoughts and Reflections--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Physical therapy clinics are growing year over year… yet 70% of clinicians are thinking about leaving. What’s actually happening inside the profession?Break down with us new rehab industry data, debate 15-minute visits vs. 60-minute sessions, unpack why insurance models create burnout, and explore whether PT clinics should offer outcome-based guarantees. We also dive into what business models will actually survive the next decade.If you own a clinic or plan to, this one matters.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:52] – Market Reports & the Real PT Drop-Off Problem[01:50] – Clinics Growing While Clinicians Want Out[03:46] – Do 15-Minute Visits Actually Improve Outcomes?[04:48] – The Hybrid: “Bougie” Eval + Efficient Follow-Ups[06:38] – Filet Mignon vs Flank Steak: Let Patients Choose Care Levels[08:44] – Why Utilization Management Still Exists (So Why the Friction?)[10:47] – Insurance Incentives, Advocacy Limits & The Math Reality[12:33] – Access for All vs Premium Care + APTA Expectations Debate[16:55] – Menu Complaints & Know What You’re Buying in APTA[19:32] – The 50% Guarantee Experiment (Pricing + Concept)[20:16] – Jimmy’s Back Pain Case Study: Selling the Outcome[21:59] – Handling Objections: Price Fear, Outcomes, and the Refund Offer[24:29] – Why Guarantees Can Backfire[26:10] – KPIs, Compliance Proof, and Who It’s For[30:37] – Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

AI isn’t coming for the best clinics.It’s coming for the average ones.Agree or disagree?Let’s debate 👇Sword Health just made a big move in digital MSK care but what does it actually mean for physical therapists? Today we break down the acquisition, why consolidation is really about access (not exercises), and who in the profession should be paying attention. Is this a real threat, overhyped tech news, or an early signal of bigger changes ahead? If you’re a clinic owner, staff PT, or student trying to understand where the industry is heading, this conversation will help you think more strategically about what comes next.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] Debate: Will This Change Anything for Clinics?[00:57] Big News: Sword Health Buys Kaia Health ($285M)[01:34] Is This a Signal for Clinic Owners? [02:29] ChatGPT Take vs Dave’s Take: Cross-Selling, Users, and Investor Money[04:44] Who Gets Hit? The PT Bell Curve (Strip Mall vs Boutique vs Big Orgs)[07:43] Long Game Warning[08:53] Wearables vs Reality and What’s Next[12:25] Beyond Wearables: Computer Vision, Clinic Experience, and Implantables[15:44] Knee Replacements Are Booming (and Often Overdone)[16:23] The Sci‑Fi Knee: From Measuring Motion to Moving You[18:07] AI Adoption Curves and Who Gets Hit First[20:13] Tipping Point Tech[21:06] X‑Files Was Right + Real World Automation (Smart Shopping Carts)[23:07] Friction Points & the Tonal Future of Telehealth PT--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What do Anthony Bourdain, fake CEU stunts, and a “range-of-motion soup spoon” have in common? More than you think.We will talk about why is traditional PT marketing is broken and why clinics need to think more like media companies (or even circus acts). From viral content ideas to embracing lifestyle branding and launching quirky stunts like “RunBall”, Jimmy, Dave, and Tony explore how to get attention before you worry about monetization.Plus: What PTs can learn from Brooke Monk’s lashes, why content doesn’t need to be clinical, and how to make your clinic unforgettable.👉 Want to build a PT brand people actually remember? Watch this.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:53] — CEU Courses and Inventory Pitch[03:38] — Disney's Strategy [04:13] — Brooke Monk's Strategic Branding[05:44] — Launching a Product with a Signature Move[06:50] — Unexpected Career Paths and Opportunities[09:43] — Content Creation Stress[10:36] — Balancing Professional and Personal Content[14:23] — Building Your Personal Brand[14:49] — Advice for Content Creation[16:09] — The Frank Kern Curve Explained[18:56] — Engaging Content Ideas[19:51] — Creative Content Ideas[22:00] — Why Lifestyle Content[24:02] — Run Ball: A Fun Content Idea[25:23] — Fun Concepts[27:59] — Parting shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

"Hard work didn’t stop working, it just stopped paying."What is the real reasons why physical therapists feel stuck in a broken system? From rising student debt to outdated insurance models, the profession’s value chain is under fire.But here’s the twist: the clinics that embrace AI, content creation, and business innovation are already rewriting the rules. We break down how Disney’s YouTube strategy, Game Changer style analytics, and streaming could transform the future of private practice, especially in cash-based models.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:03] — The Rise of Data Centers and Electricians[01:07] — "Sponsor Segment" Rehab Stick[01:52] — Discussion on Hard Work and Upside in Physical Therapy[02:42] — Challenges in the Physical Therapy Profession[03:12] — Financial Struggles and Student Debt[03:57] — Debate on Hard Work and Upside[05:08] — Insurance and Payment Issues[06:54] — Demand for Health and Wellness Services[09:17] — Improving Efficiency in Healthcare Practices[14:18] — Commitment and Patient Outcomes[16:11] — Do People Still Rent Movies in Hotel Rooms?[16:59] — Monty Python Flavor Imagery[17:32] — Steal This Strategy: Disney's High School Musical Experiment[20:19] — Facebook's Automatic Video Chopping[21:44] — The Future of EMRs and Patient Interaction[25:37] — Live Barn: Revolutionizing Sports Viewing[26:34] — Clinic of the Future: A Content Machine[29:35] — The Potential of AI and Drones in Clinics--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if your evals were recorded… and AI graded your sales pitch in real time? This isn't sci-fi! It is happening right now in physical therapy clinics.Dave Kittle talks about the rise of AI-powered evaluation tools that analyze therapist patient conversations, score sales scripts, and offer real time feedback. From objection handling ("Too expensive") to improving plan of care presentations, this tech is transforming how PTs communicate, sell, and improve.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Sales in Therapy[01:31] — Recording Physical Therapist Interactions[02:01] — Legal Aspects of Recording[02:25] — Using Recordings for Documentation and Sales[03:27] — AI Insights and Sales Scripts[05:10] — Real-Time Evaluation Monitoring[06:40] — Therapist Feedback and AI Integration[10:10] — Cost and Value of AI Tools[12:55] — Market Penetration and Pricing[13:59] — Therapist Reactions to AI Tools[17:57] — AI in Other Industries[19:09] — Naming and Marketing AI Tools[20:32] — Sales Role Play and Objections Handling--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

A patient found Dave through AI. Not Google. Not Yelp. Not even word of mouth. The patient asked Grok, “Who’s the best physical therapist in NYC?” and the AI answered: Dave Kittle.We will break down what that means for the future of marketing, how physical therapists can position themselves for “Answer Engine Optimization,” and why the front door to care is shifting fast.If you’re in healthcare, especially PT, and you want to future proof your business then this episode is your a wake up call.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:37] — The Future of Rehab?[02:17] — Personal Anecdotes and Resistance Bands[02:43] — Big Story: Hinge Health's Bold Move[04:14] — Larry Ben's Influence in Physical Therapy[05:46] — Hinge Health's Business Model[07:40] — Debate on AI and Accountability[11:06] — Consumer Preferences and Market Dynamics[14:25] — Remote Programming and Human Accountability[16:40] — The Wrong Strategy for Selling[18:27] — Marketing Mistakes and Lessons Learned[18:58] — Hinge Health's Approach to Cost Savings[20:20] — Healthcare Innovation vs. HR Innovation[21:59] — Patient Acquisition through AI[25:14] — AI and Answer Engine Optimization[28:45] — Effective Communication and SEO Strategies--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

If beer companies can’t even show beer and being drunk but still dominate advertising...what’s your PT clinic’s excuse?The crew dives into what PTs can learn from beer commercials, Geico ads, and even diagnostic ultrasound on HBO. We explore the power of creative constraints, why hard work doesn’t always convert, and how AI is poised to shake up everything from marketing to patient scheduling.This one’s packed, don’t miss it.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:42] — Beer Ads and Creativity Constraints[02:19] — The Power of Constraints in Marketing[04:06] — Geico's Creative Marketing Strategy[05:22] — Physical Therapy Marketing Challenges[06:25] — Creating Effective Content for Physical Therapy[07:41] — Understanding Consumer Needs in Marketing[10:03] — The Curse of Knowledge in Content Creation[12:55] — The Importance of Presentation in Professional Services[17:38] — Debate on Work Ethic and Compensation[20:39] — The Role of Effort in Professional Success[23:33] — Leveraging Media Exposure in Physical Therapy[24:21] — Paid Product Placements in Media[27:31] — Unusual Gifts and Office Stories[28:00] — High School Locker Sticker Story[28:57] — Product Placement in Media[31:03] — Wheel of Fortune's Product Showcase[32:02] — Graham Sessions[34:22] — The Future of Payment Models in Healthcare[36:25] — AI's Role in Physical Therapy[39:29] — AI and Human Interaction in Healthcare[45:16] — Recruitment and Retention in Physical Therapy[48:56] — Unlimited Gym Access Model[49:56] — Managing Gym Memberships in Clinics[55:14] — Implementing Gym Models in Different Settings[56:51] — Parting Shots --Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Too many physical therapy practices are stuck selling time instead of results. We challenged the myth that 60-minute sessions are more valuable, explored smarter ways to price care, and shared a bold strategy for selling unused CEU inventory. Plus, a look at how value-based messaging, micro-offers, and experience design can transform your practice in 2026 and beyond.Whether you're a clinic owner, PT, or healthcare entrepreneur, this is your wake-up call to stop trading hours for dollars and start delivering transformation.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:52] — The Concept of Perishable Inventory in CEU Courses[01:47] — Radio Advertising Strategy[03:53] — Applying the Strategy to CEU Courses[04:56] — Challenges and Considerations[08:01] — Structuring the Website for Transactions[11:25] — Exploring Last-Minute Deals in Physical Therapy[13:19] — Live Selling and Product Promotions[13:55] — Feedback and Engagement in Live Selling[15:21] — The Anti-Sell Strategy[15:46] — Improving Production Quality[16:02] — The Fitness Instructor's Role[16:33] — Live Selling Insights[17:32] — The Rise of Live Streaming[19:13] — The Value Trap Question[20:40] — Session Length Debate[21:27] — Patient-Centered Outcomes[23:51] — Customizing Patient Care[26:18] — Selling the Destination[29:19] — Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Think your older patients can’t afford your cash-based PT services? Think again.Too many physical therapy clinics still believe the myth that seniors are on fixed incomes and can’t afford to pay out-of-pocket for quality care. We will challenge that belief and break down the real reason many clinics struggle to sell to the 65+ crowd.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Physical Therapy Messaging[01:26] — Geriatric Population and Wealth[02:13] — Financial Literacy and Value Perception[04:17] — Media Influence on Financial Decisions[06:00] — Reverse Mortgages Explained[07:45] — Financial Literacy and Family Disputes[08:12] — Wealth Distribution Among Older Demographics[08:47] — Communicating Value in Physical Therapy[09:21] — Sales Techniques in Physical Therapy[10:05] — The Role of Language in Patient Interaction[14:43] — Building Community in Physical Therapy[16:35] — The Role of Staff in Patient Engagement[17:49] — The Importance of a Welcoming Environment[23:51] — Challenges of Starting a New Practice[24:59] — The Value of Consistent Customer Experience[25:03] — Marketing and Podcasting Insights[26:08] — Recurring Revenue Models in Physical Therapy--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What do chained coffee mugs and nuts & bolts at conferences have in common? They might just be the best marketing playbook physical therapists aren't using. Dave, Jimmy, and Tony go over genius brand moves from Nescafé and showing you how to steal those strategies for your clinic, your career, and your next big offer.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Salary Negotiation[01:30] — Nescafe's Innovative Campaign[03:53] — Applying Marketing Ideas to Personal Projects[04:32] — Event Planning and Engagement[05:32] — Nuts and Bolts Networking Idea[07:33] — The Importance of Networking at Conferences[13:27] — Reddit Mailbag: Asking for a Raise[14:42] — Negotiating a Salary Increase[15:01] — Building Your Case: Using Data and Reports[16:14] — Presenting Your Value: Productivity and Performance[18:03] — Understanding Decision Makers: What Motivates Them[18:39] — Motivations Behind Pay Decisions[19:54] — Reddit Question: First Clinical Rotation Challenges[22:02] — Subjective vs. Objective Hardships in PT[27:47] — Choosing Your Path: Finding the Right Fit[30:06] — Understanding the Job: Beyond the Surface--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

If McDonald’s can package fries and soda into a $1B idea… why can’t physical therapy do the same?Dave, Jimmy, and Tony break down the genius behind McDonald’s ‘Value Meal’ and how to use it in your PT business today.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Value Meals[00:51] — McDonald's, Cruise Ships, and Bird Feeders[02:41] — McDonald's Business Model Insights[04:59] — Value Meal Economics[07:05] — Comparing Fast Food to Physical Therapy[09:11] — The Genius of Value Meals[13:04] — Challenges in Physical Therapy[13:54] — Innovative Models in Physical Therapy[15:46] — The 1% Mindset[16:05] — Building a Global Fitness Network[16:54] — Training Trainers for Cost Efficiency[17:57] — High Net Worth Clients and Custom Programs[19:05] — Evaluating and Consulting for Trainers[19:47] — Financial Aspects of Training Programs[22:18] — Empowering Caregivers and Trainers[26:42] — Supersize Your Services[30:22] — Napping and Work-Life Balance--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Want to hire elite PTs? This is how we onboard a $100K+ therapist with concierge-level training.Dave Kittle walks through his real-world process for onboarding a six-figure physical therapist at his concierge PT practice in New York City. From a base salary of $87K to $175 per visit performance bonuses, Dave breaks down the structure and philosophy behind training elite clinicians and why soft skills, luxury-level service, and patient communication matter more than ever.If you're a clinic owner, operator, or growing your PT team, this episode is packed with actionable ideas to help your business thrive in 2026 and beyond.⏱️ EPISODE BREAKDOWN[00:00] — Onboarding a Six-Figure Physical Therapist[01:26] — Compensation Structure[02:50] — Onboarding Handbook Overview[02:56] — Elite Clinician Onboarding Program[04:32] — Mission and Philosophy[07:46] — Three Pillar Framework[10:50] — Evaluation Template and Key Questions[14:33] — Role Playing and Ethical Sales Training[15:20] — Handling Objections[16:16] — Mount Do More Framework[22:17] — Policies and Procedures[24:29] — Prioritization of New Evaluations[26:03] — Managing Client Preferences[26:21] — Documentation Expectations[26:55] — Presenting the Plan of Care[28:51] — Requesting Google Reviews[31:56] — Handling Out-of-Pocket Cost Objections[32:02] — Final Thoughts and Call to Action to take--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

In this New Year kickoff episode, Dave, Tony, and Jimmy break down why most resolutions fail by January 12 and what physical therapists (and other providers) can actually do about it.From fitness influencers and Planet Fitness genius marketing to full body MRI experiences and Peter Attia’s high end health model, the guys explore what really sells in healthcare and wellness and how physical therapy clinics can adapt, differentiate, and grow in 2026.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Fitness Influencers[00:57] — New Year Resolutions and Personal Goals[01:31] — Jesse Itzler's Inspirational Journey[03:23] — The Concept of Misogi Challenge and Mini Adventures[03:57] — The Importance of Winning Habits[04:59] — Challenges of Maintaining Resolutions[06:10] — The Role of Coaches in Achieving Goals[07:02] — Understanding Client Needs and Failures[07:59] — Marketing and Selling Physical Therapy[09:19] — Planet Fitness Business Model[12:04] — Client Engagement and Growth Strategies[14:43] — Innovative Health Services[15:02] — Full Body MRI Services[16:25] — Evaluating Health Services[16:48] — Chat GPT Search Results[17:21] — Kim Kardashian's MRI Marketing Controversy[17:56] — Influencer Marketing in Healthcare[18:11] — Wellness Day Experience[19:15] — MRI Pricing and Locations[20:22] — The MRI Experience[20:47] — Times Square Booth Idea[21:28] — Influencer Deals and Local Influencers[22:49] — Podcast Guest Placement Services[27:50] — Monetizing Physical Therapy Evaluations[29:04] — Marketing Reviews and LinkedIn Campaigns[29:50] — Content Creation and Podcast Growth[31:49] — Apple Pricing Business in PT[32:52] — Parting Shots and New Year Wishes--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Can a gimmick really grow your PT clinic? We break down the business lessons behind viral ice cream shops, free pizza mobs, and over-the-top holiday marketing. Real-world tactics for driving attention, capturing leads, and building your funnel.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:50] — New Year's Eve Reflections[02:24] — Times Square on New Year's Eve[03:25] — Planet Fitness Sponsorship[05:10] — Cherry Smash Ice Cream Parlor[05:42] — The Power of Social Media[07:58] — Brainstorming Marketing Ideas[09:25] — Creating Viral Events[10:08] — Leveraging User-Generated Content[11:08] — The Concept of Edge Craft[12:03] — Innovative Marketing Strategies[17:37] — The Scarlet Letter Cocktail[18:48] — The Barber Chair Shot[20:44] — The Importance of Juxtaposition[21:11] — Dave's Call to Healthcare Business Owners--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Why do 76% of patients never even start physical therapy after getting a referral, and why do most who do start drop out early?Today, we unpack the uncomfortable truth: this isn’t a motivation problem; it’s a friction problem. From confusing intake processes and insurance ambiguity to outdated referral workflows, we break down where patients fall out of the funnel and what PT clinic owners can actually do about it. If you’ve ever blamed “non-compliance,” this conversation might change how you see your business.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Building Rapport[01:19] — The Shocking Statistic: 76% of Patients Don't Start PT[01:32] — The Identity Crisis in the PT Profession[03:14] — The Importance of Effective Marketing[05:32] — Patient Motivation vs. Friction[05:59] — The Referral Model and Its Flaws[07:25] — The Role of Digital Presence in PT[08:41] — Consumer Perception of Physical Therapy[11:12] — The Importance of Simplifying the Patient Experience[12:28] — The Impact of Physician Referrals[14:46] — Strategies to Improve Patient Conversion[20:29] — The Role of Social Media in Patient Referrals[22:17] — Simplifying the Patient Intake Process[26:17] — Challenges with Insurance and Referrals[28:07] — The Importance of Reducing Friction[29:39] — Final Thoughts on Improving Patient Experience[31:50] — The Value of C Minuses[33:01] — The Reality of Fax Machines in Healthcare[33:33] — Balancing Friction in Patient Referrals[34:02] — Qualified Leads in Physical Therapy[35:28] — High-End Restaurants and Friction[38:02] — Raising Rates and Client Expectations[40:47] — Concierge Services and Client Needs[44:11] — The Role of Companionship in Therapy[45:36] — Home Safety and Client Services[48:32] — Handling Chargebacks and Payment Issues[54:01] — Compliance Coffee and Marketing Insights[56:47] — Mailbag Questions and Career Advice[01:01:06] — Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What would you do if you had to make $5,000 in new revenue this weekend with no ads, no evals? In this jam packed episode, we dig into scrappy business tactics for PTs, live selling, warm leads, and what to do when your back’s against the wall. From in-clinic product sales and drop-shipping to partnering with local coaches and building B2B offers, we cover it all. Plus, the risks PTs avoid and why they shouldn’t. Whether you're a clinic owner or just getting started, this one’s a masterclass in creative monetization.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:05] — Cold Calling and Messaging Tips[00:57] — Real-Life Example: Bike Shop Visit[01:52] — The Importance of Selling More Than Just Services[02:24] — Understanding Drop Shipping for PT Clinics[03:15] — The Risk-Averse Nature of Physical Therapy[04:01] — The Reality of Inventory Management in clinics[06:17] — Live Selling and Amazon Affiliates[06:51] — The Evolution of Retail and Online Sales[07:51] — Affiliate Programs and why[08:40] — The Potential of Retail in PT Clinics[10:22] — The Importance of High-Ticket Items[11:13] — The Value of Different Service Tiers[11:25] — The Peter Attia Model[12:26] — The Future of Physical Therapy Business Models[13:01] — Training Non-Licensed Staff[14:12] — Mailbag: Generating Revenue Quickly[15:34] — Cold Messaging Strategy[15:58] — Value Stacking Offers[18:14] — Partnering with Local Sports Teams[20:06] — Showcases and Co-Promotion[20:28] — CEUtopia --Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Would YOU trust a $10/hr stranger with your parents' care? This episode might change how you see value and where PT fits in.Dave Kittle, Tony Maritato, and Jimmy McKay get into the growing trend of live selling and what it could mean for physical therapists, healthcare entrepreneurs, and anyone trying to build trust and monetize attention.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — The Problem with Low Wages[01:22] — Defining Live Selling[01:43] — Opportunities in Live Selling[02:02] — Live Selling in Healthcare[02:54] — Educational Approach to Live Selling[03:28] — Virtual CI and Equipment Use[04:27] — Technical Difficulties and Live Selling[06:32] — The Eight Minute Rule[08:01] — Live Selling Strategies and Ideas[13:12] — Targeting Different Audiences[14:43] — Combining Channels and Algorithms[15:44] — Experimentation and Innovation in Live Selling[17:29] — The Power of Communication[17:49] — Testing the Waters: Does It Work?[18:02] — Gary V's Picks and NFTs[18:23] — First Mover Advantage[18:29] — Introducing Dave's Topic[18:39] — Challenges in Home Healthcare[19:07] — Political and Economic Factors[19:28] — Insurance and Medicare[20:07] — Staffing and Wage Issues[23:54] — The Importance of Trust and Reliability[26:32] — Financial Realities of Home Healthcare[27:41] — The Role of Non-Licensed Professionals[28:18] — The Future of Home Healthcare[36:01] — Sponsorship and Lighthearted Moments--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Is your clinic running on outdated ideas? Dave Kittle, Tony Maritato, and Jimmy McKay go lightning-round style on what’s overrated and underrated in the physical therapy business, from online booking and patient reviews to pricing strategy and content creation. Fast takes, smart insights, and no fluff.Whether you’re a clinic owner, mobile PT, or cash-based solo practitioner, you’ll walk away rethinking how you spend your time and money.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Patient Happiness[00:59] — Physical Therapy Facebook Group Discussion[01:18] — Martha's Clinic Policy Controversy[03:20] — Legal and Ethical Considerations[03:45] — Marketing Hacks for Physical Therapy Clinics[04:48] — Dry Needling for Animals[05:50] — Medicare and Membership Models[11:54] — The Uber Rideshare Experience[13:04] — Mailbag: Financial Struggles of a Cash-Based PT[15:37] — Growing Through Leverage vs. Hiring[15:42] — Understanding Leverage in Clinics[16:16] — Leveraging Technology for Efficiency[16:49] — Maximizing Profitability with Telehealth[17:36] — Innovative Leverage Strategies[19:17] — Examples of Leverage in Action[19:44] — Leveraging Media and Content Creation[20:46] — Discussion on Online Tools and AI[22:43] — Mailbag Segment[23:46] — Overrated or Underrated: Lightning Round[28:51] — Live Selling and Future Trends--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most physical therapy job postings sound exactly the same and that’s the problem.Dave Kittle, Tony Maritato, and Jimmy McKay break down why traditional PT recruiting fails, and how “anti job postings” and short-form video can attract better-fit clinicians faster.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Why would someone apply to work in New York?[01:29] — Entrepreneurial Spirit and Tinkering[02:25] — Innovative Job Posting Strategies[04:16] — Recruitment Insights and Strategies[04:38] — Challenges in Hiring Clinicians[05:36] — Using Video for Recruitment[06:55] — Crafting Effective Job Postings[09:59] — The Three C's of Employee Retention[11:40] — Understanding Employee Motivations[12:52] — Adapting to Business Phases[13:26] — Reflecting on a Busy Period[14:49] — Systems Breaking Down[15:06] — Shifting Patient Expectations[15:33] — Clinic Culture and Patient Fit[15:56] — Handling Specific Patient Needs[16:20] — Advice on Patient Management[16:32] — Hiring and Clinic Culture[17:33] — Effective Content Strategies[19:09] — Viral Marketing Examples[22:54] — Understanding Social Media Algorithms[24:06] — Effective Job Listings[24:30] — Instagram Strategy[25:26] — Project Management[27:20] — Concluding Thoughts --Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if your PT clinic ran on attention instead of insurance? Dave Kittle and Jimmy McKay break down the future of healthcare marketing, from content-driven growth to patient storytelling, and why Gen Z might not be your biggest spenders (yet). We unpack creative media plays, critique the APTA’s messaging, and explore how practices like Dave Kittle's Concierge Pain Relief are building a media first model in NYC. Whether you're a clinic owner or just PT curious, this episode will challenge how you see value in the attention economy.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — McKinsey's Research[01:09] — Dave's Late-Night LinkedIn Activity[02:15] — Concierge Pain Relief's Unique Selling Points[03:42] — The Power of Storytelling in Patient Transformation[06:27] — LinkedIn Engagement and Comments[10:58] — The Role of Content in Modern Marketing[12:38] — APTA Membership and Value Discussion[19:14] — Proposed Changes to APTA's Membership Model[22:49] — Membership Models and Revenue[24:45] — The Value of Belonging in Professional Organizations[28:29] — Communication and Engagement Strategies[30:04] — The Power of In-Person Conferences[30:32] — Launching Digital Content with Limited Budget[30:39] — Securing Sponsorships for Year-Round Exposure[31:57] — Decision-Making in Private Practices vs. Committees[32:56] — Dave's YouTube Channels and Long-Term Goals[33:21] — Short Play vs. Long Play[35:27] — Health and Wellness Trends[35:35] — Membership is Personal[36:34] — Health and Wellness in Gyms[38:48] — Boomers' Approach to Wellness[40:12] — Fish in a Barrel Scenario at Gyms[42:38] — Recovery Zone Concept[43:03] — Resolve Physical Therapy's Strategy[59:13] — Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What is a physical therapist’s attention actually worth?Dave Kittle, Tony Maritato, and Jimmy McKay break down why PTs consistently undervalue their authority, audience, and influence and how the creator economy is changing the game. From pricing sponsorships and live reads to applying creator leverage inside patient care, this conversation will challenge how you think about value, pricing, and power in physical therapy.If you’ve ever felt underpaid, under-leveraged, or unsure what your voice is worth then start here.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — The Value of Real Products[01:15] — Coaching High-Earning Clients[03:02] — Screening Processes and Client Selection[04:28] — Social Media Influence and Transformation Stories[05:39] — The Power of Emotional Advertising[06:21] — Fundraising Campaigns[07:28] — Monetizing Social Media Content[09:40] — Negotiating Fair Rates for Sponsored Content[15:36] — Balancing Quality, Speed, and Cost in Freelancing[15:49] — Valuable Insights from Tony[16:26] — Jamie Brindle's Freelancer Advice[17:20] — Applying Freelance Tactics to Patient Care[17:36] — Offering Options to Patients[18:06] — Formulating Service Packages[19:20] — Handling Product Reviews and Licensing[21:18] — Snowplowing and Patient Care Analogies[24:03] — Live Streaming and Sponsorship Ideas[28:14] — Gratitude and Reflections[30:13] — Future Plans and Experiments--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

What if you never billed insurance again… and still built a thriving physical therapy clinic powered purely by attention?Dave Kittle, Tony Maritato, and Jimmy McKay debate the idea of running a PT practice with zero copays, zero membership fees, and 100% monetized attention.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Distrust in Major Platforms[01:09] — The Future of Clinics: Attention Economy Model[02:34] — Reality TV and Physical Therapy[02:54] — Challenges and Storytelling in Content[03:38] — Free Evaluations and Patient Success[04:05] — Corporate Challenges and Social Media Influence[04:24] — Mr. Beast's Approach to Business[05:01] — Reality TV vs. Patient Results[06:46] — Jesse Cole and the Savannah Bananas Model[07:54] — Creating an Engaging Clinic Experience[08:19] — The Power of Clickbait for Good[08:49] — Sponsorships and Brand Collaborations[09:28] — Charity Donations as a Marketing Strategy[10:59] — The Importance of Audience Engagement[12:38] — The Attention Economy: A Growing Trend[12:51] — Content Studios: The New Marketing Frontier[14:42] — The Role of Social Media in Business Growth[15:57] — Outsourcing Content Creation[20:36] — The Future of Content Creation[24:43] — Challenges in Hiring and Patient Demand--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think six figures is out of reach… but what if I told you it’s not only possible, it’s expected?If you're a PT, OT, or PTA in New York City who's burnt out from mill clinics or overwhelmed schedules, this video is for you.⏱️ EPISODE BREAKDOWN[00:00] — A transparent salary breakdown[02:17] — Who This Opportunity is For[02:35] — Our Unique Approach[03:12] — Earning Potential for Therapists[04:19] — Work-Life Balance[04:43] — Clientele and Work Environment[05:23] — Schedule and Freedom[05:30] — Quality Over Quantity[05:51] — Hybrid Care Model[06:58] — Compensation Breakdown[07:25] — Onboarding and Training[08:01] — Performance-Based Pay[09:16] — Risk and Reward[11:05] — Client Expectations[13:14] — Professional Growth Path[13:34] — Diagnostic Ultrasound Training[14:52] — Concierge Experience[15:17] — Culture and Core Values[16:37] — Supportive Team Culture[16:52] — Application Process[19:39] — Conclusion and Contact Information--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think their job is to treat. But if the patient doesn’t buy into the plan of care, there are no follow-up visits, no outcomes… and no income.In this real coaching call, Dave Kittle works with Poras Mehta on how to present the plan of care in a way that gets buy-in, keeps patients engaged, and helps them complete treatment, especially with chronic pain or neuro clients.⏱️ EPISODE BREAKDOWN[00:00] — Value Disconnect[00:59] — Importance of Plan of Care[01:23] — Role of Physical Therapists[01:48] — Patient Buy-In and Follow-Up[02:14] — Collaborative Review of Plan of Care[02:56] — Understanding Patient Motivation and Goals[03:24] — Training New Therapists[04:32] — Challenges in Patient Commitment[06:02] — Setting Realistic Expectations[08:36] — Addressing Chronic Pain and Complex Cases[09:20] — Defining Patient Goals[10:22] — Breaking Down the Plan of Care[11:54] — Case Study: Cardiac History Patient[14:38] — Addressing Patient Concerns[18:38] — Financial Commitment and Packages[22:50] — Reframing Patient Mindset[27:19] — Final Thoughts and Next Steps--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Would you trust a PT cruise for Parkinson’s patients? And why does everyone think their clinic is worth more but not the profession as a whole?Dave Kittle, Tony Maritato, and Jimmy McKay debate everything from Parkinson's themed cruises and patient value perception to what PTs really think about reimbursement and worth.Whether you’re a clinic owner, PT student, or just curious about the future of healthcare delivery, this one goes deep and makes you think.💬 Drop your thoughts in the comments. What do YOU think PT is worth?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — The Value of Small Class Sizes[01:15] — Parkinson's Cruise: A Unique Event[01:37] — Cruise Pricing and Offerings[03:22] — Cruise Ships for Rent: A Business Opportunity[03:50] — Planning a PT Cruise[04:23] — CEUs on a Cruise: A Win-Win[05:43] — Cruise Experience and Personal Stories[06:36] — The Value of Physical Therapy[10:10] — Personal Experiences in PT Settings[13:45] — Public vs. Private School Analogy[15:43] — The Role of Technology in PT[17:34] — Consumer Behavior and PT[19:36] — Personal Anecdotes: The Value of Expertise[20:54] — Starting a Business: Logo Design[23:19] — The Difference Between Worth and Value[23:43] — Starbucks Strike: Job Worth vs. Human Worth[24:29] — Organizing a PT Strike[25:16] — Evolving Perceptions of Worth and Value[25:46] — Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

You know what Peloton got right… that every EMR still gets wrong?If you’re trying to grow a PT clinic, motivate your patients, or create media that actually connects this episode is packed with insight.Dave, Tony, and Jimmy riff on behavior change, badge systems, social proof, and why “Get The Message Out” might be the new marketing mantra.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Digital Badges[00:52] — New Audit Component for Organizations[01:47] — The Ever-Evolving Nature of Social Media[03:34] — Naming and Branding Challenges[04:03] — The Birth of GTMO[06:00] — Graphic Design Inspiration[06:59] — The Importance of Content and Distribution[07:55] — Going Rogue with Audits[11:37] — Communications Audit Strategy[13:36] — Peloton Bike and Marketplace Adventures[13:51] — Peloton Tread and Badge System[14:37] — The Genius of Physical Badges[15:19] — Digital Badges and Motivation[16:40] — Motivation and Streaks[17:27] — Apple Watch and Digital Badges[18:17] — Recognition and Motivation[20:30] — Funny Merit Badges[22:12] — EMRs and Patient Motivation[23:07] — Creative Badge Ideas[29:17] — Surprise and Delight with Badges--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.