Co-creation for meaningful marketing - with HP's Pepe Gorbea

from Shiny New Object - a Marketing Podcast

Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytelling and sales • why the future of advertising lies in community, not campaigns "I want to stop people skipping ads — because advertising can help communities thrive." Learn how co-creation drives both purpose and performance.

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This episode is 25 minutes long.

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This episode was published on October 28, 2025.

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