Co-Founder/CEO of Force of Nature, Robby Sansom: Exposing Myths in our Food System and Providing Regeneratively Raised Meats to Save Soil, Animals, and Our Health

In this episode of Rooted, I interviewed Robby Sansom, the Co-Founder and CEO of Force of Nature, a regeneratively sourced meat company based in Austin, TX.Previously, as CFO/COO at EPIC, Robby spent much of the last decade studying regenerative agriculture at ranches all over the world. Through this education, Force of Nature was co-founded with the intention to accelerate the creation of a global regenerative supply network. Force of Nature works in partnership with land stewards, ranchers and farmers committed to creating a positive return on the planet. With Force of Nature, consumers now have the ability to invest in environmental regeneration by consuming meat that is good for the planet. Born and raised in Austin, TX, he received both a bachelor’s degree and a master’s degree from the University of Texas. When he’s not building businesses aimed at saving the planet, Robby can be found on a trail, ocean, mountain or field, always making time to appreciate nature and explore his surroundings. Robby is also a land steward at ROAM Ranch where he owns regeneratively managed bison.Robby and Force of Nature align with Rooted by embracing ancestral wisdom, regenerative food, and simple, intentional living. Force of Nature isn’t just about meat–it’s about restoring the land, empowering consumers, and reshaping the food system for better health and sustainability. Robby also spoke about the importance of being outdoors, soaking up the sun, and enjoying simple moments with his his family, which perfectly reflect Rooted back-to-basics philosophy. We discussed so much like:How starting EPIC Provisions lead to the start of Force of Nature What regenerative agriculture actually is and why it is so important for farmers, animals, the planet, and consumers. What the difference between sustainable and regenerative farming isLabels in the food system and why “grass-fed” or “organic” or “pasture-raised” are not necessarily what the consumer thinks they are getting Marketing in the food system with claimsRobby’s hot take on work-life balance and how he lives symbiotically The Future of Force of Nature. Chicken is on the way!