Co-Founder of Ancient Crunch (MASA Chips & Vandy), Steven Rofrano: Building the LVMH of Real Food

In this episode of Rooted, I sat down with Steven Rofrano, Co-Founder of Ancient Crunch (parent company of MASA Chips and Vandy Crisp). Ancient Crunch focuses on bringing back traditional ingredients and methods to everyday snacks using real food and a more ancestral approach.Steven shares how what started as a bet in Miami led him to make a chip himself made from tallow and corn and how that quickly turned into building out production from scratch. We also get into how his vision has expanded beyond one product into a portfolio of brands, and what it looks like to build what he calls the “LVMH of food” and the FritoLay of Real FoodIn just three years, they’ve scaled to over 400,000 bags per month, and are projected to continue on this growth path.We also discuss:What gave them the conviction to go all in earlyWhy they’re building multiple brands instead of oneHow they’re making ancestral eating feel modern and aspirationalWhat’s next for Ancient Crunch and the future of foodI hope you enjoy this episode. If you haven’t tried either MASA Chips or Vandy Crisps, go check them out! They're sold