Co-Founders of Folkland Foods, Zack & Colton Troyer: Generational Farmers Building a Better-For-You CPG Product

In this episode of Rooted, I sat down with Colton and Zack Troyer, co-founders of Folkland Foods. Folkland is a farmer-founded food company built around regenerative agriculture, reconnecting people to where their food comes from, and doing things differently from the ground up.These two brothers grew up farming, traveling, and being shaped by a family that never followed the status quo. Colton and Zack share how their “maverick” grandfather, exposure to different cultures and flavors, and a deep connection to the land influenced both who they are today and the genesis of Folkland. We talk about how being literal boots-on-the-ground farmers gave them a unique advantage when starting a CPG brand and why that perspective shapes the decisions they make.We explore how Folkland is working to rebuild a connection to food for consumers and why now is the perfect moment to be building this type of company. We also dive into what they’ve learned since launching in Sprouts and how retail has shaped their growth.We also discuss:What “doing things differently” looks like beyond just the businessHow being farmers influences product quality and brand trustWhat’s next for Folkland and their long-term visionWhere they see the future of food, health, and CPG headingI hope you enjoy this episode and if you care about where your food comes from, Folkland is a brand worth paying attention to. I personally can’t wait to check out their new tater tot this week!