Coachella: influencers, marcas y venta de estilo de vida con Maca Riva - Viernes 17 de abril del 2026

Coachella ya no es solo música… es una máquina millonaria de marketing. Hoy vamos a hablar del negocio detrás del festival: marcas globales creando experiencias inmersivas, influencers que no pagan —les pagan— por estar ahí, y contenidos diseñados para volverse virales. Hosted on Acast. See acast.com/privacy for more information.

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Coachella ya no es solo música… es una máquina millonaria de marketing. Hoy vamos a hablar del negocio detrás del festival: marcas globales creando experiencias inmersivas, influencers que no pagan —les pagan— por estar ahí, y contenidos diseñados para volverse virales. Hosted on Acast. See acast.com/privacy for more information.

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Chapter 1

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Chapter 4

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Chapter 5

Jul 8, 2026 ·16m

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This episode is 26 minutes long.

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This episode was published on April 17, 2026.

What is this episode about?

Coachella ya no es solo música… es una máquina millonaria de marketing. Hoy vamos a hablar del negocio detrás del festival: marcas globales creando experiencias inmersivas, influencers que no pagan —les pagan— por estar ahí, y contenidos diseñados...

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