Coaching Session: Here's what you're missing if you're not attracting clients

🎧 Wondering how to build a business after burnout? In this special coaching episode, I sit down with Katrien Deroost — a former malaria researcher who left academia and is now launching her career as an academic editor.Together, we dive deep into the real challenges of starting over: ✅ How burnout wrecks your confidence — and how to rebuild it ✅ Why a website alone won’t bring clients (and what will) ✅ How to write curiosity-driven copy that attracts the RIGHT people ✅ The surprising power of cold emails and LinkedIn for academic entrepreneurs ✅ Mindset shifts every new editor needs to succeedIf you're struggling to wrap your head around how to start an editing business, or you're tired of the "feast or famine" cycle, this episode will give you the concrete, step-by-step guidance you need to transform your business and life.Watch this episode on YouTube or listen on your favorite podcast app.  https://youtu.be/KVAmrEWNbBgWant more tips to super-charge your editing business and get the clients flowing in? **Join our monthly membership, Digital Marketing for Freelance Editors:AcadiaEditing.com/marketingCurious to find out more about freelance academic editing or coaching? Get my free video series on academic editing and coaching: https://AcadiaEditing.com/BecomeAnEditor  Katrien's website: antitwilight.com0:00 - Introduction to Katrien and Her Journey1:02 - Discovering Burnout in Academia2:31 - Transitioning from Research to Editing5:37 - Realities of Starting an Editing Business7:36 - Challenges in Attracting Clients10:40 - The Importance of Networking12:23 - Understanding the Role of Time for Academics15:57 - Crafting Effective Cold Emails19:45 - Addressing Pain Points for Potential Clients22:13 - Strategies for Engaging Prospective Clients24:33 - Addressing Common Client Struggles27:53 - The Significance of Writing Quality32:39 - Overcoming Personal Insecurities36:10 - Building Effective Marketing Copy50:10 - Final Thoughts and Inspirational Quote52:37 - How to Connect with Katrien Hosted on Acast. See acast.com/privacy for more information.