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Nov 15, 2017 32 min

Coaching Your Channel

from The B2B Revealed Podcast

Steve Smith discusses how professional service firms can survive. Topics covered include: The importance of understanding your business buyers' "trade talk." How to translate your company's value into terms that matter to your business buyers. The difference between transactional and consultative selling. Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

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Coaching Your Channel

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This episode is 32 minutes long.

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This episode was published on November 15, 2017.

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