PODCAST · business
The B2B Revealed Podcast
by Sean Campbell
Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
Episodes
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Freelancers: Avoid the Boomerang
Brianna Caza is with us today to share insights and strategies for getting into freelancing. We spend a good deal of our time talking about how to avoid the "boomerang" effect that sends so many beginner freelancers back to the company they left. In This Episode What to consider before leaving an...
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Writing Well
Josh Bernoff is the author of a stellar book called Writing Without Bullshit: Boost Your Career by Saying What You Mean. The book is focused on making everyone a better writer in business. Most importantly, due to Josh's background in the technology sector, he has a lot of history with an…
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How to Sell New Products
Thomas Steenburgh is a business professor at the Darden School of Business, with a focus on sales management and B2B sales processes. We discuss the launch of new products by sales teams, as well as some of the challenges that accompany these product launches. In addition, we cover the types of...
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Rising to Leadership
Today's guest is Ron Carucci, Cofounder and Managing Partner at Navalent, a company that works with CEOs and Executives who are pursuing transformational change. His Harvard Business Review article "Executives Fail to Execute Strategy Because They're Too Internally Focused" put him our radar and...
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Take Care of Your Data
If you don't take care of your data, your marketing campaigns will have a lower ROI, sales teams will be starved for leads, and your company will miss it's revenue targets. On today's episode, I chat with Ruth Stevens, who has spent the last 20 years helping enterprise and mid-market companies…
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Thumb Stopper Creative
Organic reach on Facebook has plummeted over the years and B2B marketers need to adjust. On today's episode, I chat with Peter Reitano, the Co-founder of Abacus, a digital marketing agency that specializes in leveraging Facebook and Instagram in a B2B context. We discuss the challenges of finding...
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Are You a Superboss?
Today I'm speaking with Sydney Finkelstein, an expert in leadership and the author of the well-researched book, Superbosses: How Exceptional Leaders Must Master the Flow of Talent. We first discuss the main archetypes of different superbosses (the iconoclasts, the nurturers, etc.) through a…
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The Transparent Seller
Trust in B2B sellers is eroding. B2B buyers are increasingly looking towards third-party sites and influencers for reviews. Additionally, your sales and support teams may not be set up for success in building long-term trust with buyers. In this episode, Todd shares his extensive experience and...
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Offices for Humans
Kristin Kelsey, an expert on modern office design, joins the show today. Kristin provides great insight into why your office looks like it does today and where it's headed in the future. She also discusses biophilic design, the "third space", and array of positive and negative trends in office...
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Going Beyond Brexit
Martina Bozadzhieva, Managing Director and Head of Research at global market research firm DuckerFrontier, joins the podcast today. Martina's expertise comes from direct experience navigating business dynamics in the turbulent European market. If you're in headquarters or a country manager and if...
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Crisis Ready Preppers
Melissa Agnes joins the show today. Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is also a celebrated keynote speaker, a crisis management strategist, and an expert in mitigating risks in organizations. Melissa shares the key components of proper...
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Have No Rules
Kevin Kruse, the author of Great Leaders Have No Rules, join us today to discuss why rule-based leadership leads to failure. Importantly, Kevin bases this key insight on over 200 interviews with well-known business leaders across a range of disciplines. Based on these conversations Kevin has...
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The Future of Connected Health
Dr. Joe Kvedar, author and TEDx speaker, joins us today to discuss the future of Connected Health. Dr. Kvedar takes us through the current state of Connected Health in this episode. We cover some of the fascinating technology integrations out there today, an array of unique startups, and some of...
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Lost and Founder
Rand Fishkin, the co-founder of Moz.com, the leader of SparkToro, and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup, joins us to discuss his journey as a startup owner. The book is a fantastic read. Some of the topics we cover include, how to transition from…
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Voice-Centric Marketing
Niraj Dawar joins us to talk about the intersection of voice marketing and the world of B2B. We discuss how to engage customers, how voice marketing compares to search marketing and SEO, and how voice marketing and AI are set to dominate the world of B2B Marketers.
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The Rebel's Role
Lois Kelly, author of Rebels At Work: A Handbook for Leading Change From Within, shares her first-hand experiences witnessing the impact rebels can have on an organization. It's not about disrupting projects, but about sharing a different way of looking at the world — something that comes in…
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Alive at Work
Dan Cable, Professor of Organisational Behaviour at London Business School, joins us to talk about his book, Alive at Work: The Neuroscience of Helping Your People Love What They Do. Pulling from the worlds of both psychology and business management, Dan helped explain the connection between…
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B2B Influencer Marketing
Joel Backaler, the author of Digital Influence, guides our discussion exploring the world of B2B influencer marketing. We'll discuss how corporations should structure their influencer programs, the role conferences play in connecting with influencers, as well as the need for peer-to-peer…
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India and China: Market Entry
Dr. Bhaskar Chakravorti joins us to discuss the significance of the China and India's digital economies. We talk about how these markets have developed, what tech companies should be aware of as they try to enter these regions, and what to be on the lookout for going forward. As always, we'd love...
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The Year in Review
Marketing, market research, sales, the nature of creativity, the validity of data, the need for diversity and more: 2018 was a big year for the B2B Revealed Podcast. We wanted to take a moment to highlight our favorite episodes, some key lessons we hope you'll carry with you into 2019, and what…
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Tech's Sustainability Scorecard
Gary Cook, the Senior Corporate Campaigner on the Climate & Energy Campaign at Greenpeace, joins us to talk about sustainability and environmental responsibility in the technology industry. We talked about physical devices, the real cost of cloud computing, manufacturing, and steps leaders should...
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The Gift of Feedback
Kirsty Trail, the VP of Customer at Hootsuite, has spent years managing and leveraging customer support at some of the world's leading technology companies. Kirsty joined us to talk customer support, gathering actionable feedback from customers, and finding both qualitative and quantitative ways…
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Hunting for Prospects
Mark Hunter, the author of High-Profit Prospecting, draws from his extensive career in sales as he shares how to connect with potential customers. Whether it's cold calling, referrals, or mining your CRM for gold, Hunter has advice on how to improve prospecting hit rate.
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Hacking Diversity
Joan C. Williams, Distinguished Professor of Law and Founding Director of the Center of WorkLife Law at the University of California, Hastings College of the Law, and author of What Works for Women at Work, joins us to talk about diversity in the technology industry. We discuss gender bias, the...
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Competitive Intel
Nan Bulger, the former Executive Director of the Strategic and Competitive Intelligence Professionals society, joins us to talk business strategy and competitive intelligence (CI). We dispel some CI myths, the difference between CI and market research, and how to incorporate CI into your business...
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Speak Like Yourself
Jezra Kaye, a public speaking expert and the author of Speak Like Yourself thinks the corporate world needs to pay serious attention to presentation development. In our conversation, she shared why so many presentation titles in large corporations are bland, how to use silence to your advantage,...
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B2B's Hierarchy of Needs
Bain's Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions. These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more effectively. If you enjoy the show, we'd love…
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Prosper Through Prospecting
Jeb Blount, the author of Fanatical Prospecting, has no shortage of advice for sales teams. After authoring ten books, he's especially focused these days on prospecting and maintaining a sales pipeline.
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Google's Perfect Team
Frazier Miller, the CMO of Wrike, is a follower of Aristotle. No, not the Greek one. He joined us to talk about Google's Project Aristotle, what all high-performance teams have in common, and how to foster a healthy work environment.
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Nurture Over Noise
Tom Tate, Product Marketing Manager at email marketing and automation company AWeber, has some expert advice on effective email marketing. He shared tips that will help all email marketers: from campaign design, to personalization, and to the impact of GDPR.
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Risky Business
Jonah Sachs, the author of Unsafe Thinking, is convinced that the comfort zone is a dangerous place for any business. In our conversation, he shared why safe thinking can be the death knell for companies, how to avoid the U of Creativity, and how to keep our pattern recognition in check.
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Selfless Sales Management
Mike Weinberg, the author of New Sales Simplified, knows that the key to success in sales is excellence in sales management. Building on his decades of hands-on sales experience, he shared the elements successful sales teams have in common. As always, if you have any thoughts about the show or…
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Unscaling the Economy
Hemant Taneja, the Managing Director of General Catalyst and author of Unscaled, joins us to chat about A.I. and the economy of the future. The great unscaling will touch everything.
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Flip My Funnel
Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the #FlipMyFunnel movement.
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Business Alchemy
Kim Christfort, author of Business Chemistry, joined us to talk about their work on understanding business relationships. Using a scientific approach, they've uncovered a new way of classifying business chemistry styles.
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AdWords: B2B Lead Gen
Chris Dayley is a first-hand witness to far too many disasters. Specifically, AdWords accounts that are a complete mess. He shared how he manages accounts, what B2B companies should know about PPC, and how to make paid search advertising a strong part of an overall marketing strategy. The best…
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Hack Your Business
Mike Grandinetti has attended quite a few hackathons and contrary to popular belief, they don't all need to be focused on coding. Instead, hackathons can be just as powerful for marketing, sales, and operations teams. The best way to listen to the episode is through Apple Podcasts, Google…
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Purpose over Profits
Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick, shares that brands are being forced to weigh in on controversial issues — whether they want to or not. It's part of a move to a world in which business and politics are increasingly mixed. The best way to listen to the…
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A B2B Primer: VR
Amy Peck believes in the bright future of AR and VR — or at least, in trying to make that future a reality. Check out the latest episode of B2B Revealed for everything B2B companies need to know about AR, VR, and Mixed Reality. The best way to listen to the episode is through Apple Podcasts…
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Teams: Better With Time
Surprise! — employees aren't productive in their first day on the job. Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework. This Framework helps companies understand how employee...
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Data's Cold Embrace
David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it's never going to satisfy the need for human connection. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You'll be able to listen to past...
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B2B's Amazon Moment
Chloë Thomas, author of "B2B eCommerce MasterPlan" joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn't be taking their cues from the Amazon consumer experience. Chloë's book: http://a.co/fZpuzum The best way to listen to the episode is through Apple...
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Protecting Creative Teams
Todd Henry joins us to discuss how to effectively lead creative teams. Topics covered include: Todd's Book - Herding Tigers: Be the Leader Creative Teams Need. How to Tie Creative Work to Business Goals. How To Set Goals That Inspire Creative Teams. What Checkov and Chesterton Can Tell Us About...
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Marketing Madness
David Feinman joins us to discuss viral video marketing. Topics covered include: You Can Pay Bills With Sales, Not With Likes. Picking the right subject for your video efforts. Setting your sights on micro-viral videos. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd…
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Don't Write a Book
Caleb Breakey explains why not everyone should write a book. Topics covered include: How you can build your business with a book. Why Writing A Book Is So Hard. Why So Many Business Books are Boring. The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm…
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Hire Better
Dan Cox has some strong opinions on the importance of people's values in the workplace. Topics covered include: Do You Have the Wrong People in the Wrong Roles? Are You a Merchant, Innovator, Banker, or Builder? Why Firing or Not Firing Isn't the Right Question. As I mentioned in the show, if...
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Boardroom Diplomacy
Darcy Kurtz understands the need for marketing to massage its internal messaging. Topics covered include: Why You Need To Avoid Being a Solo Artist in Marketing. How To Develop Boardroom Fluency. How to Message for the Masses. As I mentioned in the show, if you're enjoying the B2B Revealed show,...
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Don't Fear The Churn
Trish Bertuzzi pulls back the curtain on SDR management. Topics covered include: Why You To Change Your Expectations About Sales Development Reps (SDR's). How To Grow Your SDR's. How to Equip SDR's with the Right Tools and Tactics. As I mentioned in the show, if you're enjoying the B2B Revealed...
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Marketing's Nemesis
Samantha Stone weighs in on the impact of narcissism. Topics covered include: Why B2B Marketing Has A Vanity Problem. What Lessons We Can Learn From Samantha's Book: Unleash Possible: A Marketing Playbook That Drives B2B Sales. How You Can Find Out How Long Buyers Linger in the Sales Funnel. How…
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Spend Wisely on LinkedIn
AJ Wilcox explains that LinkedIn ads can cost you big time if you don't think ahead. Topics covered include: When You Should Spend On LinkedIn. Understanding What Types of LinkedIn Ads (Sponsored, Text, InMail) are the Best Fit. How to Become a LinkedIn Legend. As I mentioned in the show, if…
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ABOUT THIS SHOW
Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
HOSTED BY
Sean Campbell
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Frequently Asked Questions
How many episodes does The B2B Revealed Podcast have?
The B2B Revealed Podcast currently has 66 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The B2B Revealed Podcast about?
Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
How often does The B2B Revealed Podcast release new episodes?
The B2B Revealed Podcast has 66 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The B2B Revealed Podcast?
You can listen to The B2B Revealed Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The B2B Revealed Podcast?
The B2B Revealed Podcast is created and hosted by Sean Campbell.
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