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May 18, 2026 56 min

Codifying your linguistic fingerprint for AI

from Good Assumptions: Marketing Unpacked Hosted by Good Assumptions

In this episode, we explore the transition from traditional, vague brand guidelines to a structured, machine-native specification for brand voice, fundamentally reframing identity as a "computable linguistic fingerprint" . We dive into why the standard marketing approach of using "3–4 adjectives" like warm or authoritative fails when applied to AI, leading to generic and "hallmarked" machine output . Instead, we bridge the gap between deep literary theory, viewing voice as a unique idiolect, and the functional requirements of modern automation

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Codifying your linguistic fingerprint for AI

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This episode is 56 minutes long.

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This episode was published on May 18, 2026.

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