Cody Plofker Media Buying Deep Dive: Reach, Value Optimization, & Reels-First Creative

from The Andrew Faris Podcast · host Andrew Faris

Cody Plofker is the CEO of Jones Road Beauty and one of the hosts of the Marketing Operators Podcast. Follow Cody on X at http://x.com/codyplof. Get the Marketing Operators Podcast at https://www.9operators.com/podcast/marketing-operators.Get Kurt Bullock's dashboard app at https://tools.producedept.co/.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠ Email: ⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

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This episode is 56 minutes long.

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This episode was published on March 30, 2026.

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