Cold Email Success in 2026: The New Playbook with James Barrell | Litehouse.so

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jamesbarrellEpisode Summary:In this episode, Ben Reed chats with James Barrell, founder of Litehouse.so, about what it really takes to run a successful cold email agency today. They get into how much harder outbound has become, what's changed with deliverability, and why picking the right clients and offers matters more than ever.What you'll learn:1. How James got into cold email and built his agency2. Why cold email isn't as "cheap and easy" as it used to be3. What's actually going on with deliverability right now4. Why you need the right clients (big TAM + strong LTV) to win5. How systems and consistency make or break results6. Why most agencies struggle to grow past a certain pointFeatured Guest:James Barrell, Founder of Litehouse.soHost:Ben Reed, host of the Next Gen Sales Leaders PodcastEpisode Highlights:[00:01:00] How James got started[00:04:30] What's changed in cold email[00:10:00] The real costs behind outbound[00:15:00] Picking the right clients[00:22:00] Niching vs staying broad[00:30:00] Why agencies struggle to scale[00:40:00] Final advice on staying focusedConnect with James:LinkedIn: https://www.linkedin.com/in/james-barrell-b92520207/Follow Ben on Social:LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jamesbarrell