Cold Lead Comeback: A 7-Day Low-Touch Re-Engagement Sequence to Recover Lost Jobs

Most home service businesses lose revenue long after the phone stops ringing—when leads go cold. In this episode Jeff walks listeners through a simple, repeatable 7-day re-engagement campaign designed specifically for plumbing, HVAC, electrical, roofing and other contractors. You’ll get an easy segmentation framework (hot, warm, cold), three proven message templates (short SMS, friendly check-in call script, and a value-first follow-up), and a schedule that respects customers while nudging them back to booking. The focus is low-touch automation: a few timed messages and one short human call that fit into your current workflow and don’t require extra office hires. Real examples, expected uplift, and metrics to watch make this episode immediately actionable—so you can start recovering lost jobs and revenue from the leads you already have.