Cold Pitches, Freak Magnetism, and a Brand Worth Using with Eva Couto

Not to be dramatic, but this might be the only cold pitch I’ve ever liked. And trust me — I’ve seen a lot of cold pitches. Most of them = instant delete, do not pass go, do not collect $200.But today, I’m joined by Eva Couto of Flying Colors Creative — one of the very few people in the world who has ever successfully cold-pitched me. (A rare honor. A high calling. A feat so impressive I had to have her on the pod.)Eva is a brand designer and ringleader. She’s all about helping people create unconventional, standout brands that feel like them.We get into why most cold pitches suck (and how to actually do it right), why freaks always find each other, and how your branding might be quietly holding you back in ways you don’t even realize.TOPICS & TANGENTS— Why most cold pitches make me want to call the cops— The real reason branding is a business essential, not a luxury— Why Eva stalks people on LinkedIn of all places??? (Still not over it.)— The branding mistake that makes people forget you exist— Why bad branding gives “took his hat off and ruined it” energy— My high school crush and the deeply unserious reason I logged into my personal Instagram for the first time in yearsPOINT OF THE STORYA forgettable brand is an expensive problem. If people don’t remember you, they’re not going to hire you. Your brand should be more than just a pretty Pinterest mood board — it should actually help you make money and attract the right people.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Eva @flyingcolourscreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤EVA LINKS— Follow Eva on Instagram— Check out the Flying Colours Creative website— Listen to The Freak Show on Apple or Spotify— The Extravaganza - your complete brand & website transformation— Eva’s walkout songBTL LINKS— Download my FREE Cold Pitching Guide— Watch my cold pitching Tiktok videos in this playlist— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— My accountant - Peach Perfect Financials— Contract templates - The Boutique LawyerThis episode was edited by Adrienne Cruz.TIMESTAMPS00:00 Intro00:24 Meet Eva Couto, Brand Designer and Cold Pitching Expert04:14 Rapid-Fire Squirrel Brain Questions16:17 A Forgettable Brand is an Expensive Problem21:37 When Should You Actually Invest in Branding?23:54 Ideal Clients and Red Flags30:43 The Best Brand is One You’ll Actually Use42:58 Why Bad Branding Gives “Took His Hat Off and Ruined It” Energy49:15 Eva’s Everything Branding & Website Package (It Really is an Extravaganza)51:26 Closing