Point Of The Story

My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your tiny audience for your sales problem, buckle up, because we're about to ruin that excuse for you!Natalie’s here to break down how to actually convert a small audience, and the short version is: it's not about growing bigger, it's about who you're talking to and how. We got into the "show up for the few" mindset, why trying to be an easy yes matters more than being impressive, the difference between anchoring and activating your email list, and why a beige, forgettable email is worse than an unsubscribe.TOPICS & TANGENTS— The "show up for the few" mindset, and how one $500 pop-up offer turned into $65K— Entitled marketing energy vs. actually making your offer an easy yes— Why people are so scared of "failing in public"— My hot take on airing your business diary online— You're not selling copywriting, you're selling the buttery croissant— Cold, warm, hot audiences— Unsubscribes are actually proof you said something— How Natalie took a client's reels from 300 views to 15K by going deeper— My LinkedIn AI-bait experiment— The "write to one person" rulePOINT OF THE STORYSpeak to your all-in buyers. Don't waste your time trying to educate people into being ready — all that does is send the people who are ready today straight to your competitor. Act like they already want it!Love you, mean it. 🖤NATALIE LINKS— Follow Natalie on Instagram— Tune in to her private podcast, Double Your Demand (A free private podcast that shows you how to make weekly sales your new standard - so you can stop relying on make-or-break launches)— Her walkout songBTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

Today I might hurt your feelings. I'm sorry about that, but this is a soapbox I need to get on because I refuse to let you ruin your own day.We're getting into the neuroscience behind why the first thing you do in the morning ends up being the only thing you want to do all day, and why this hits even harder if you've got an ADHD brain.Blame your prefrontal cortex, the part of your brain that handles planning, prioritizing, and not doing stupid things. When you first wake up, homeboy (don’t ask why, but I picture it as a bossy man) is not online yet. He's still rubbing his eyes, still asking for his nasty bean water.And while he's off in la-la land, you are incredibly impressionable. Whatever you touch first leaves a deep imprint. Do you really want that to be your phone?!?TOPICS & TANGENTS— The neuroscience term for why your morning "imprints" your whole day (it's called attentional priming)— How your first dopamine hit of the day basically sets your brain's algorithm for the next 16 hours— Why ADHD brains are interest-driven, not importance-driven— The hidden metabolic cost of task-switching— My actual social media rule: 9am–9pm, four days a week, no exceptionsPOINT OF THE STORYYou're addicted to the first signal your brain receives, telling it what matters today. That signal gets chosen in a small, quiet moment before you're even fully awake, and your entire day builds on top of it. Once you learn to work with that instead of fighting it, your mornings will stop feeling like shit.Love you, mean it. 🖤BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Past episodes: 30 Things I've Learned By 30, How to Keep Promises to Yourself (Even With ADHD), How To Go OFFline When Your Business Is ONline (Without Feeling Guilty)This episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

You know how sometimes you meet someone and you're like, "I need to know everything about you"? That's my friend Jemilla of Storyteller Studios.This is honestly a "meet her" episode because she's living a life I know a lot of you are contemplating living too. She spent years as a full-time copywriter and content creator, and then made the leap back into a 9-to-5 as a social media manager.We get into why she went back to corporate, what it's like being the only Black woman in the office, the money mindset spiral of running your own business, and why "going back to corporate" is absolutely not the easy way out people think it is.TOPICS & TANGENTS— Why she went back to a 9-to-5 after years of full-time copywriting and content creation— Being the only Black woman in the office, and what people don't clock unless they've lived it— Money mindset, privilege, and supporting family back home while self-employed— How she landed her social media manager role without a portfolio— Advocating for yourself at a 9-to-5 when nobody else will— Instagram stories vs. the feed, and why she only posts three days a week— The great Roku debate (are Americans even using this?)— Batching content, plotting every minute of the day, and giving yourself permission to rest— Her most successful YouTube content has nothing to do with her expertisePOINT OF THE STORYEverybody's capacity is different, and you don't have to tough it out just because someone else thinks you should.Love you, mean it. 🖤JEMILLA LINKS— Follow Jemilla on Instagram, Youtube, and Tiktok— Stalk her website— Check out her Content Creator Mini Course, Hub, & Idea Vault—Join her Monthly Content Days (Membership)— Her walkout songs: song 1 + song 2BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Point of the Story Guest Walkout Songs Playlist— Grab my 30-Day Subscriber ChallengeThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

"You will be giving me the job, or I will call my attorney."That's a real sentence fifteen-year-old me said to a Walmart HR rep, on the phone, in homeroom, over a paint-stirring position. I don't even know who my attorney was supposed to be; I just knew I'd already signed the papers and I wasn't about to let some HR lady tell me no.That's basically been my whole personality since birth, and in this episode, my podcast editor Adrienne Cruz decided it was time to talk about it.She kicked me out of the host chair, gave the whole episode a theme (Sara's Audacity), and asked me questions I had zero chance to prepare for, including "what's the most audacious thing you've ever done in business, dating, and life," which, deadass, I had two answers for in every single category.TOPICS & TANGENTS— Why I can’t stand "desperate loser energy" on Threads or anywhere— Why people pleasing is selfish— Cringe vs. conversational copy— The real reason I started this podcast (it has to do with Substack)— When I started diversifying my income— How to get known in a flooded industry without "just be yourself" as the only answer— Managing ADHD as a single mom with four newsletters and zero chill— A very important Love Island USA rant— Adrienne's selfish question: how to hit 500 newsletter subscribers by the end of Q3POINT OF THE STORYDon’t wait to feel confident before you act like it. Be loud and stop asking "why me" when the real question is always "why not me."Love you, mean it. 🖤ADRIENNE LINKS— Subscribe to Sounds Like Brunch, Adrienne's newsletter for current and future podcasters— Follow her on Instagram and Threads— Check out her website— Grab her freebie, The Podcast Starter, if you’re thinking of starting a podcastBTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— 30 Day Subscriber Challenge ($30)— Vacation-Proofing Workshop— You're Not Annoying Workshop— Sponsor the podcast or newsletter— Switcheroo Series Ep. 1 with Sarah Kleist— Have You Filled a Bucket Today? by Carol McCloud— What Do You Do With an Idea? by Kobi Yamada— Keke Palmer's "Sorry to This Man" clipThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

Whoever said "do the hardest thing first" has never had ADHD.That advice is the neurotypical fever dream of the century, and on behalf of the entire neurodivergent community — we are not doing that. We did not consent to it, and we will not be participating.It's not that ADHDers don't want to do things. It's not that we don't know the deadline. It's that our brains are literally wired to fight us on starting, even when we're excited. The start button just doesn't work the same way.Then, the guilt shows up, and suddenly we've reorganized our Notion for the twelfth time and somehow it's 11:47 PM.In this solo episode, I'm breaking down the four reasons ADHD brains struggle to start tasks. This is the validation episode I wish someone had sat me down and forced me to listen to years ago.TOPICS & TANGENTS— The dopamine issue: why your brain is just shopping for better chemicals— The start button problem (and the bitch-ass prefrontal cortex responsible for it)— Why your brain treats your to-do list like a physical threat— Time blindness: when "later" feels so real your brain genuinely believes it's optional— Interest vs. importance — and why interesting wins every single time— Why you can't start something you're genuinely excited about— The freebie I’ve been avoiding that could make me $15K — and why I’m STILL not doing it— Perfectionism as avoidancePOINT OF THE STORYIt's not laziness or a character flaw. Your ADHD brain is just asking for a different entry point.Love you, mean it. 🖤BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Subscribe to The Squirlie - my weekly newsletter for ADHDers— The Wicked Easy Web Copy Guide (and the commercial license)This episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

You're too pretty to be stressed about money.That's the thesis of this episode, and the Hot Girl CFO is here to make sure you actually believe it.In this episode, I sit down with Meaghan — fractional CFO, certified money mommy, and the woman who will absolutely put her voice in your head every time you open your credit card app. (Basically, she's everything your crusty dad's dusty accountant never was.)We're talking about what a CFO even does, when you're ready to hire one, and the real reason your business bank account feels like a black hole even when revenue is good.TOPICS & TANGENTS— The revenue range where hiring a CFO starts to make sense— Business creep: why your contractor line might be quietly eating you alive— The five-account system that tells you exactly how to split your money— How to pay off debt (snowball vs. avalanche, no Dave Ramsey required)— Why Meaghan is a self-described "debt girly" and not ashamed about it— Why I only pay myself once a month now— Spending a whole flight reading the fine print on my credit cards— The dopamine trap of launching something new instead of selling what you already havePOINT OF THE STORYLook at your numbers even if you’re afraid to. The most empowering thing you can do for your business is to know exactly what you're working with.Love you, mean it. 🖤MEAGHAN LINKS— Follow Meaghan on Instagram and Threads— Check out her website— Browse her services— Her walkout songBTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

Every single morning, I record my friends a podcast.And by podcast, I naturally mean a long-winded audio message spanning anywhere from eight minutes to thirty minutes about literally anything and everything.I don't even know what's gonna come out of my mouth until I start talking.So this morning, I thought, why don't I record the podcast while I'm on this walk? That's what you're getting today: literally just a voice note I recorded on my walk.TOPICS & TANGENTS— The ick I have about "I was offline" content, even though I post it too— Getting 1,100 likes on LinkedIn by using one of my favorite curse words— Why I'm sick of the AI conversation but keep starting it— My actual hot take on how I use ChatGPT— The case for putting pricing on your website— My chai latte recipe that will genuinely change your life— Getting literally lost in my own neighborhood mid-episode— The personal work I'm doing on being less sensitive— My treadmill time list and why movement is the ADHD brain's best friendPOINT OF THE STORYOwn your contradictions, keep moving, and for the love of God, put your pricing on your website.Love you, mean it. 🖤BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— The chai syrup I mentioned— Into the Blue by Emma Brodie— Be Ready When the Luck Happens by Ina Garten— Episode 40: Should You Display Pricing on Your Website or Not?— Episode 67: How To Go OFFline When Your Business Is ONline— Blog post: 3 Reasons Why AI Robots Won't Replace Copywriters— Adrienne's newsletter, Sounds Like BrunchThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

"Your business works for you while you sleep."Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to 2022 said that phrase and then just disappeared off the face of the earth, leaving no explanation of what the hell you're actually supposed to build so that the whole working-while-you-sleep thing can happen.It IS possible to have a business that works for you, but you need to be the one to do the work first so your business CAN work for you. You can't just spawn a vacation-proof business out of nothing.Once you've built the right foundation, you can fully take a break from Instagram, email, posting, and checking anything having to do with your business — and not be worried that people are forgetting about you or you're losing momentum.TOPICS & TANGENTS— What a "vacation-proof business" means— Your website is the hardest-working employee you're not paying— SEO as a 24/7 marketing employee who never asks for PTO— Blogging has no vanity metrics, and that’s a good thing!— Email funnels: the girlboss advice that's actually right— Why I did a complete 180 on having a weekly podcast— The only marketing task I would have a full conniption over skipping— Pinned posts as a missed opportunity— Scheduling social posts while you're offline might not be the best ideaPOINT OF THE STORYYour business works for you when you've built it on a foundation that doesn't need you online 24/7 to keep running.Love you, mean it. 🖤BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Part 1 of this series: How To Go OFFline When Your Business Is ONline (Without Feeling Guilty)— Stalk my blog, especially my Website category— Join my vacation proofing workshop— Blog post: “Is Blogging Still Relevant To Your Marketing Strategy In 2026?”— Past episode: “How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy”— Past episode: “How To Sell on Evergreen Without the Girlboss Bullshit with Chelsea Quint”— Past episode: “Everything You Want to Know About LinkedIn with Nicole Marguerite Gray”— Won’t Sell Itself (email/sales page workshop) (Use LEMONADE for 30% off!)— Adrienne’s podcast launch course, Saturday Morning Launch Plan— Adrienne’s out of office IG postThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

I don't exist in July.That sentence is a content pillar of my business, and if you've been around long enough, you already know that!But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed her email password just so she couldn't log back in. The one refreshing Stripe 20 times a day even though I get paid once a month. The one who technically had a "business" but was, in reality, just a workaholic with a Canva subscription and some unprocessed feelings about her life. This episode is for the version of you that knows you need a break but can't stop shoulding yourself to death about it. We're talking about how to actually be offline — guilt-free, ADHD brain and all — without ignoring your business or becoming completely irrelevant the moment you step away from your phone.TOPICS & TANGENTS— The difference between being offline and being negligent— Availability vs. capacity: the client who thought I owed him a call because I was sending him blogs— The mental reframes you need when the "I should be doing something" voice won't shut up— How to wean yourself off your business without going cold turkey and relapsing into your email— Bricking your phone, deleting Stripe, and other unhinged (but necessary) things I've done in the name of rest— What to actually do with yourself when you're offline — including the analog bag, Sudoku, and a crochet kit I've had since Christmas— Your audience is at Costco and not refreshing your Instagram waiting for you to post— The chapstick method for remembering ideas in the middle of the nightPOINT OF THE STORYTake a weekend off social. End your workday an hour earlier. Make the list of things you actually want to do. You built this business for the flexibility, didn’t you?Love you, mean it. 🖤BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Vacation-Proofing Workshop— Past episode: “How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar”— Substack: “how to stop squirreling all over town: the "tiny tasks til ten" method!”— Past episode: All My Streams of Income as a Copywriter and Marketing Mentor Making $400k/Year— TOC #232: if you can't think of 10, think of 30 (or else)— Open Loop Newsletter for copywriters— Instagram: @siececampbell— Book: Remember It!: The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget— Tin Can for kids— Brick (my affiliate link!)This episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

An incomplete list of things Amy Hanneke has done since joining Success Story:Decided to drop design and just be a copywriter.Tried design again. Said never fucking mind.Became the president of her own board of directors.Checked off every single thing on her 2025 plan.Started answering her own Slack questions in voice memos before I could even respond.Amy Hanneke has been in Success Story for — honestly, it feels like 18 years at this point — and she is the perfect example of what happens when someone actually puts the work in. And in this episode, she's here to talk all about her experience inside Success Story (and a bunch of other fun, completely unrelated things, of course).TOPICS & TANGENTS— Amy's origin story: from all-inclusive designer-copywriter to "actually, I'm just a copywriter"— Why complicated is canceled (and why Amy has genuinely considered getting it tattooed)— The horse blinders era and what it took to stop looking at what everyone else was doing— What Success Story is and who it's for— I convince Amy to buy a Ninja Creamy live on air. (Mentorship works!)— The predisposition toward action and where it comes from— Why your mentor needs to be someone who will say no to you— Becoming the president of your own board of directors— The time Amy met Side Character through a laptop screen while he was making lunch in my kitchenPOINT OF THE STORYYou don't need a mentor to save you. You need one to help you figure out how you want to save yourself, and then get out of the way while you do it.Love you, mean it. 🖤AMY LINKS— Follow Amy on Instagram and Threads— Check out her website— Subscribe to her newsletter— Learn about her done-with-you website copywriting experience, Cook Your Copy— Take her free messaging workshop— Her walkout songBTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Josh's nutrition coaching websiteThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her.(Ok fine, I planned it, but still!)Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to interview me, ask their nosiest questions, and finally get answers to the stuff I never think to bring up on my own.Sarah Kleist is a Showit website designer, a professional actor / theater kid, a certified podcast addict, and — per a Forbes article she somehow forgot existed — one of the most talented designers in the game. She's been to Cape Cod at least three times, and I love her dearly, so she was the perfect person to go first!TOPICS & TANGENTS— A perfect day on Cape Cod, narrated in painfully specific detail— The lore behind the Cape Cod Instagram account— How I use trial reels— Is it easier to start a design business or a copywriting business? (We fought about it, and it was fine, we're from Boston and New York)— What I would change if I were running Kleist Creative— The template subscription idea that the listeners might actually be able to make happen (DM Kleist if you want it)— How to handle client feedback you disagree with, without being a bitch about it— What I would do for a living if copywriting and teaching didn't exist (you’ll literally never guess)— Foundational blogs every branding and website designer needs to launch withPOINT OF THE STORYSarah Kleist is the best Showit website designer, and you should definitely hire her.Love you, mean it. 🖤KLEIST LINKS— Follow Kleist on Instagram— Check out her obviously kickass website— Download Kleist’s viral freebie: The To-Done List— BTL Copy x Kleist Creative - hire us together!BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Sarah Kleist’s "Defying Gravity" pop-punk YouTube cover— My Cape Cod alternate Instagram account— Forbes article about Sarah Kleist— Point of the Story episodes mentioned: Why Your Website Feels Off, And How to Fix It with Sarah Kleist, SEO for People Who’ve Been Avoiding It with Mariah Magazine, How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made CopyMentioned in this episode:BTL's Business Beach Bag

Picture yourself at a coffee shop. Noise-canceling headphones in. Oat milk latte secured. You opened the laptop, you pulled up the thing you need to do, you have the document right there — and then you spent 25 minutes reading the Wikipedia page for a movie you saw in 2014.This is not a hypothetical. This is just a typical Tuesday in the life of someone who struggles with executive function skills.And if this is you, I want you to know that you are not broken, lazy, or uniquely, specially bad at being a human. You are stuck. And being stuck is not the same as procrastinating, even though we've been using those words interchangeably our whole lives like they mean the same thing!In this episode, executive function coach Sarah Lovell breaks down what's really happening when you can't get yourself to start the thing — and it is not what you think. We get into perfectionism as avoidance, decision fatigue, why "eat the frog" is objectively terrible advice for ADHD brains, and the concept of a "healthy time crunch" that I have already started implementing and am absolutely going to be talking about forever.TOPICS & TANGENTS— We define executive function, obviously— The difference between procrastinating and being stuck— Why "name it to tame it" is legitimate science— The iceberg underneath why you can't start something you actually want to do— Decision fatigue, demand avoidance, and why Steve Jobs wore the same outfit every day— The 2009 DJ Earworm mashup that is not on Spotify— "Eat the frog" is a scam— How to create urgency when you have no deadlines— Matching your task to your energy type — Buy the planner even if you only use it for two weeksPOINT OF THE STORYStop trying to squeeze yourself into tools and strategies that weren't made for you, and start asking: what actually works for how I'm wired?Love you, mean it. 🖤SARAH LINKS— Follow Sarah on Instagram and Threads— Check out her website— Learn about her 1:1 coaching and group coaching— Grab her freebie, The ADHD Action Plan— Tune in to her podcast, From Stuck to Started— Her walkout songBTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— Past episode: How to Keep Promises to Yourself (Even With ADHD)This episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

Have you ever watched someone accomplish something and thought, “I could do that. Actually, I could probably do that better!”But yet, here you are NOT doing it, while they’re out there doing it mediocrely. The gap between you and them isn't talent or credentials or timing. It's one question you haven't asked yourself yet: why not me?I'm joined by Sage Rountree — PhD, author of thirteen books, master yoga teacher trainer, and ultra-marathon coach. Sage has built her entire life around this deceptively simple question of “why not me?”It's what got her her first book deal and convinced her to buy a yoga studio she initially wanted nothing to do with. It shapes the way she mentors yoga teachers who are convinced they're too old, too injured, too inexperienced, or too something to do the thing they actually feel called to do.(Btw, they’re not, and neither are you!)TOPICS & TANGENTS— SMFR: Sage's alter ego— How a 20-minute email sent on a whim landed Sage her first book deal— Why pitching yourself is really about solving their problem, not proving yours— Why imposter syndrome is sometimes just self-sabotage in a trench coat— The DNF vs. DNS rule— What your perceived limitations have to do with who you're actually meant to serve— Sage's advice for the person who's finally ready to just fucking do itPOINT OF THE STORYThe only thing worse than failing is never starting. If someone else has it, it's possible — and that means it could be you. So ask yourself, “why not me?” and do the damn thing!Love you, mean it. 🖤SAGE LINKS— Follow Sage on Instagram and Threads— Check out her website and yoga website— Subscribe to her newsletter, Sage Advice— Grab her freebies— Check out her books— Tune in to her podcast, Yoga Teacher Confidential— Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

When's the last time you looked at your old blog posts?Because if you've been blogging for more than a year, I'd bet good money there are broken links, outdated info, old offers, and maybe even a reference to a husband that no longer exists living rent-free on your website right now. (No, that last one isn't hypothetical.)I sit down with Eden Sloboth of Maven Made Copy — blog writer, SEO strategist, and the woman who is single-handedly removing the remnants of my past life from my website one post at a time.Eden creates custom blog strategies for creative entrepreneurs that combine personality and SEO — so your blog doesn't just exist but actively works for you. She's written blogs across 30+ industries and believes every business can benefit from a blog strategy.We're talking about why updating your old blogs is one of the smartest SEO moves you're not making, how to know which posts to prioritize, and the full step-by-step process Eden uses to take a crusty old blog and make it work again.TOPICS & TANGENTS— Google already likes your old blogs, so use that to your advantage— Updating a blog counts as fresh content— The step-by-step process Eden uses to update a blog post from top to bottom— How to figure out which blogs to prioritize first— Internal links, external links, backlinks— The publish date debate: is it deceitful to update it?— How to use Google Search Console to get your updated blog re-indexed fast— Why embedding your podcast episodes in your blogs is an accessibility and SEO win— The leggings tier list nobody asked for but everyone needed— Is it cheating for a copywriter to hire a blog writer?POINT OF THE STORYYour old blogs are assets, not archives. Update them, re-publish them, and put them back to work!Love you, mean it. 🖤EDEN LINKS— Follow Eden on Instagram and Threads— Check out her website— Subscribe to her newsletter, Copy Connections— Grab her free blog content calendar— Check out her blog writing services— Read her blog— Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Aerie Offline leggings— Past episode: Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle— Mariah Magazine Free Alt Text GeneratorThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

You know I hate a fuck-ass pitch.So when today’s guest slid into my inbox with the subject line "Not a fuck-ass pitch" — and then opened with "I want to teach your audience how to date their customers" — I read the whole thing and responded YES immediately.I sit down with Hunter Myers, brand strategist, competitive karaoke legend, and six-foot-tall badass, to talk about why marketing is basically flirting with your customers and how to be the best date they’ve ever had.TOPICS & TANGENTS— Hunter's long-term client relationship framework: from first date to happily ever after— Why "women-owned service-based businesses" are not an ideal client— The trust recession, and why being human is the only antidote— The competitive karaoke scene in Chicago that I had never heard about— Consistency as a first impression— Tattoos, ball sacks, and showing off— My ninth-grade situationship— The difference between genuine outreach and checking a boxPOINT OF THE STORYMarketing is like flirting, so stop treating people like leads and start treating them like potential dates — listening, showing up consistently, and actually giving a damn.Love you, mean it. 🖤HUNTER LINKS— Follow Hunter on Instagram, Threads, and Linkedin— Check out her website— Subscribe to her YouTube channel— Subscribe to her newsletter— Tune into her podcast, The Brand Bite— Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

An incomplete list of business rules you totally made up and don’t have to follow:You have to post every day.You have to offer that service.You have to want six figures.You have to build the business everyone else is building.You don't. You really, truly don't. And when you stop following everyone else's rules, your business can actually feel… good! I’m talking swivel-into-your-office-chair-with-a-running-start good (which is what today’s guest does daily to start her work day).I’m talking with Natascha Myers of Moon and Things Co. — brand strategist, former Nashville recording artist (really!), chronic thrift queen, and the woman with the most interesting vocabulary I have ever encountered in my entire life.I'm not joking. Pay attention to every single word that comes out of her mouth. She's the type of person who will casually say something so perfectly worded that you have to stop and be like, wait, say that again.TOPICS & TANGENTS— How to tell if your brand is pulling you toward someone else's version of success— The Instagram grid audit Natascha has her clients do— The word "albeit" and other words you've been mispronouncing with confidence your whole life— Writing copy that sounds like you actually talk in real life— Why Natascha reads her client copy out loud 10 times before delivering it— That wretched Planet Fitness color scheme— Being the through line in your brand without making it about your favorite colorPOINT OF THE STORYEntrepreneurial wellness isn't about working less. It's just a fancy way of saying: stop building a business you hate living inside. Know what success actually looks like for you, and then have the audacity to build that instead.Love you, mean it. 🖤NATASCHA LINKS— Follow Natascha on Instagram and Threads— Check out her website— Join her luxury branding retreat, Atelier— Subscribe to her newsletter and her Substack— Grab her free wellbeing notices— Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag

I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, what it costs, and whether you need one too.She's here, let's get into it!I sit down with Claire French — strategic operations consultant and the woman who signed Wesley up for spring soccer before I even asked. Claire built her consultancy around one very specific type of founder: the ones who are exceptional at what they do but whose backend looks like a Pinterest board that caught fire. She's the reason my inbox doesn't give me hives, my launches don't fall apart, and I can actually go on a date without thinking about my Dubsado.TOPICS & TANGENTS— What an OBM is (and why it's not the same as a VA or a tech person)— The pitch that landed Claire the job— The "big three" framework that will change how you think about delegation— How to know you're ready to hire an OBM— The Slack system that keeps my squirrel brain from losing its shit— Why the ROI of working with an OBM has nothing to do with money— The sneaker wall, the sour gummy worms, and 75 pairs of Air Jordans in display boxes— Why I still haven’t updated all my funnels (do as I say, not as I do)POINT OF THE STORYYou don't have to do everything yourself! When you stop white-knuckling every task and let the right person into your business, you get more done, make more money, and actually have a life (which is the whole point, right?).Love you, mean it. 🖤CLAIRE LINKS— Follow Claire on Instagram and Threads— Check out her website— Browse her services— Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Squirly Substack Post: 6 questions to ask yourself before you impulse-buy somethingNote: Sara mentioned that her episode with The Hot Girl CFO came out before this one, but it hasn’t been released at the time of this episode’s publication. That one’s coming soon!This episode was edited by Adrienne Cruz.

Let me introduce you to the girl who moved to Kansas (on purpose, with a plan), rides horses once a week, eats strawberries in the bathtub, and has done her daily habits 279 days in a row.She's about to fix your life!I sit down with Ashley B. Jones — Favorite Self Coach, Dream Life Architect, and Soulmate Matchmaker. She helps recovering people-pleasing perfectionists who moonlight as professional procrastinators learn to trust their intuition, use their psychic abilities, and take confident action to make their wildest dreams come true.She blends neuroscience and spirituality to teach practical magic for real life results — like how to turn boring daily routines into playful rituals and how to use intentionality to turn yourself into a living spell.TOPICS & TANGENTS— The Magnetic Habits Bingo method— How to gentle parent your thought gremlins— The neuroscience behind why negativity makes habits harder (and what to do about it)— Gamifying your day: 14 whimsy-coded tips from two very squirrelly people— Lucky Girl Syndrome, the parking gods, and choosing your identityPOINT OF THE STORYYour intentions and your choices are the ingredients in the spell you're casting on your life. Stop waiting to feel like your favorite self — start living like her now, and watch your brain catch up.Love you, mean it. 🖤ASHLEY LINKS— Follow Ashley on Instagram and Threads— Check out her website— Tune in to her podcast, The Effects of Butterflies— Get The 2026 Favorite Self Blueprint | Your Spell-casting, Multi-Sensory Vision Boarding Experience— Download The Free.99 Magnetic Habits Bingo 101 Starter Kit— Join the waitlist for $200 off my bespoke program, Metamorphosis, when doors open in the spring— Join Magnetic Habits Bingo 101 Challenge (begins on April 13, 2026) with 20% off! (Code:SQUIRREL20)— Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Sauz— Past podcast eps: How to Get a Fucking Grip and How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar— Melissa McCracken (synesthetic artist)— Spacies padsThis episode was edited by Adrienne Cruz.

1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if they want to.Let that sink in for a second!I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This conversation made me want to go audit my entire website immediately. (Like mid-recording!) She's the kind of person who says something so casually that hits you like a truck, and suddenly you're realizing that the cute design choices you've been making for years might be shutting people out without you ever knowing it.Very few people in this space are talking about digital accessibility the way Chloe is — loudly, clearly, and without making you feel like an idiot for not already knowing.Which, for the record, you're not. We were never taught this stuff, but we're learning it now!TOPICS & TANGENTS— Color contrast 101: what it is, why your brand colors might be failing the test, and the easiest fix— Alt text vs. image descriptions— Why putting copy inside an image is a crime against your own website— The Flodesk layout situation nobody told you about— Centered text: when it's fine and when it's a problem— All caps: same deal— The free browser extension that will audit your whole site for accessibility issuesPOINT OF THE STORYThe people who can't access your site aren't a niche. They're 1 in 6. They want to read your content, click your links, and buy your stuff, and a few small changes are all that stand between you and actually letting them in.Love you, mean it. 🖤CHLOE LINKS— Follow Chloe on Instagram and Threads— Check out her gorgeous AND accessible website— Tune in to her podcast Brand Jam— Grab her free Accessibility Checklist! — Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— “Which website builder ranks best in accessibility?” by SquarestylistOTHER LINKS— “Which website builder ranks best in accessibility?” by Squarestylist— Axe Devtools— Pika— Web AIM color contrast checker— Figma - plugin— Chrome extensionThis episode was edited by Adrienne Cruz.

I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my entire life.I also had no idea what human design was.Both of these things got fixed in this episode by our guest Keolani Young, a human design guide and mentor for business owners, creators, executives, and public figures — basically anyone who's ever felt like they're working really hard and getting nowhere, or like something is off but they can't quite name it.She’s spent years pulling charts, taking notes, and gathering data on hundreds of people to help her clients understand themselves in a way that no generic personality quiz ever could.She's also the reason I now know I'm a 1-3 sacral generator — which honestly explains a lot.(I’m now desperate to look up Side Character's chart, even though he probably doesn’t care about human design. I care enough for both of us!!!)TOPICS & TANGENTS— The five human design types: manifestors, generators, manifesting generators, projectors, and reflectors— Famous examples for each type (Oprah, Frida Kahlo, Beyoncé, Barack Obama, Sandra Bullock)— The six profile lines and what they say about how you move through the world— Me wondering what Queen Latifah’s human design is— How to start using your human design in business this week— The walkout song vs. funeral song mix-up that still makes me laugh alone in my carPOINT OF THE STORYYou need to understand how you are wired and then have the audacity to actually operate that way.Love you, mean it. 🖤KEOLANI LINKS— Follow Keolani on Instagram, Threads, and TikTok— Check out her website— Get your free advanced Human Design chart— Save $25 on a 1:1 reading: Legacy Human Design Reading— Listen to her podcast, Great Measure Podcast— Keolani’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Broma Bakery— Sara’s episode on Keolani’s podcastThis episode was edited by Adrienne Cruz.

Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was?That was Part 1.This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around.TOPICS & TANGENTS— The $20/day beginner strategy— Visibility ads vs. lead gen ads vs. retargeting ads— What ad creative is working RIGHT now— The "curiosity ad" vs. the "direct ad"— My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps— How to structure your ad budget— The full timeline for running lead gen, visibility, and retargeting ads— The bird phase that apparently hits every woman at 32POINT OF THE STORYYour lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest.Love you, mean it. 🖤ALICE LINKS— Follow Alice on Instagram and Threads— Check out her website— Subscribe to her newsletter— Check out her course for meta ads, Flow— Grab her plug and play funnel toolkitBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months”This episode was edited by Adrienne Cruz.

You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now!If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.TOPICS & TANGENTS— Why you don't need to test your messaging organically before running ads— How to target the right audience in Meta Ads Manager— The $20/day beginner budget breakdown and what to expect from it— Why is your cost per lead higher for a live workshop than a free download— The word "tripwire" and why we both hate it— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad— Ad formats explained for people who have never opened Ads Manager in their lives— The "enable flexible media" setting that makes your ads look deranged— The case for a low-ticket offer between your freebie and your high-ticket thing— Beverage vessels as a personality traitPOINT OF THE STORYStart some ads.Love you, mean it. 🖤ALICE LINKS— Follow Alice on Instagram and Threads— Check out her website— Subscribe to her newsletter— Check out her course for meta ads, Flow— Grab her plug and play funnel toolkit— Alice’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— "I'm Cool But My About Page Isn't" workshop— My newsletter planner— My newsletter strategy workshop— Example of a “thank you” page on my website— Resources to make sure your website and emails convertThis episode was edited by Adrienne Cruz.

There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter.Guess which one is easier to forget!I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested.Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance, authenticity, and why every single thing we do online is a show, whether we admit it or not.TOPICS & TANGENTS— The three things every good theme needs to do— Why "Lavender Latte" is not a valid copywriting service name— How one of Kal’s clients turned a festival theme into a fully immersive brand world— The marketing funnel is dead, and world-building is replacing it— The most bullshit discourse on Threads right now— The body snatch test— Why founders won't click your funnel links, but they will wander around your world— Kal’s hope that Rebecca Black will one day see his Instagram StoriesPOINT OF THE STORYSocial media is the biggest stage that has ever existed, and you're already on it whether you like it or not. So put on a show worth watching — pick a theme that feels like the missing piece of your brand puzzle, build a world around it, and give people somewhere worth belonging to.Love you, mean it. 🖤KALYL LINKS— Follow Kalyl on Instagram and Threads— Check out his website— Subscribe to his newsletter— Check out his offer, Sales Page Revival— Kalyl’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Ceels Lockley (Kal’s client with the festival brand)— Newsletter that Kal loves: Lexicon Copy, Oinopo Studio, Extremely Secret Email ClubThis episode was edited by Adrienne Cruz.

Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that!I recorded this entire episode without water.Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer an option. It would have taken 2 minutes to go get water, but my brain said no.And that, my friends, is textbook executive dysfunction.This is exactly why keeping a promise to yourself feels impossible if you have ADHD. Our brains have a really complicated relationship with doing things, starting things, continuing things, and rewarding ourselves appropriately for things.But despite all this, I just succeeded at doing something for 35 days straight, and I’m telling you how I did it so you can do it too.TOPICS & TANGENTS— The six reasons your ADHD brain keeps sabotaging your promises to yourself— Why a standard hits different than a goal, intention, or promise— The defense attorney living in your brain (and how to fire her)— Dopamine, novelty, and why you love starting things but hate continuing them— Why decision fatigue is quietly killing your follow-through— The "no gratification without proof" rule— Why you should only set standards one month at a time— My full list of February standardsPOINT OF THE STORYStop negotiating with your future self. Set the standard, remove the option, and build the evidence. You can trust yourself. You just have to give yourself a reason to.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Subscribe to The Squirlie, my newsletter for ADHDers!This episode was edited by Adrienne Cruz.

Evergreen selling is harder than live launching.There. I said it!!!Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it.Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it's harder. But it's also way more rewarding, sustainable, and… fun (?!?) once you master it.I think we accidentally created a masterclass on evergreen selling instead of a podcast episode. You’re welcome!TOPICS & TANGENTS — The difference between evergreen and live launching — What the fuck is a funnel — Why manufactured urgency feels girl boss and what to do instead — The exact email sequence for selling evergreen offers — How to tap into desire-driven urgency without being manipulative — Brand messaging guides can be a waste of money — Chelsea's $7,000 cat emergency — Why selling is expression, art, and lovePOINT OF THE STORY Stop relying on fake urgency and start communicating with genuine empathy and understanding of what your people need.Love you, mean it. 🖤CHELSEA LINKS— Follow Chelsea on Instagram and Threads— Check out her website— Tune in to her podcast, The Resonance Effect— Subscribe to her newsletter— Chelsea’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Nicole Marguerite Gray’s LinkedIn Freebie ChecklistThis episode was edited by Adrienne Cruz.

You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next?I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on.So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client.TOPICS & TANGENTS— The exact 20-step process from inquiry to launch— Why I will absolutely never respond to inquiries with an automated email— The discovery call as more of a vibe check than anything— My Google Doc wireframes— Why zero clients have needed a second round of revisions in four years— Why I’m a hoe for italicsPOINT OF THE STORYWhen you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Check out my portfolio— Inquire about my copywriting services— Subscribe to my copywriters-only newsletter, Open Loop— The blog post that inspired this episode— Blog post about website designer recommendationsThis episode was edited by Adrienne Cruz.

You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five?Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard!Which is why I sit down with Sarah Burk — Pinterest manager, book hoarder, and the person who's been managing my Pinterest for years (yes, I literally don't even log in) — to talk about why Pinterest isn't just another social media platform and how it makes you money. You’ll learn everything you need to have in place so you don’t waste your time posting fuck-ass pins.TOPICS & TANGENTS— More people should be using Pinterest, but a lot of people shouldn't— Why posting your Instagram reel and linking back to that same reel is pointless— The hot girl with the fuck-ass boyfriend analogy— Pinterest is a search engine, not social media (so you don’t have to create new content for it!)— Board setup 101— How to write seven pins for one blog post— Why ugly Pinterest pins often work— Sarah's Threads dramaPOINT OF THE STORYPinterest is a long-game marketing strategy that works when you have good content to share, somewhere valuable to send people, and the patience to let it compound over time.Love you, mean it. 🖤SARAH BURK LINKS— Follow Sarah on Instagram— Check out her website— Check out our Pinterest Blogging workshop— Check out all of Sarah’s important links— Read all about the Threads drama we mentioned here— Sarah’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.

I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that don’t matter, and I can't just sit back and let that happen.So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you.TOPICS & TANGENTS— Thongs (nothing is going in my ass crack, thanks)— Who unsubscribes from my email list or unfollows me— Having a personal Instagram— The opinion of anyone whose life I don't want or views I don't respe— Legal marriage (health insurance and tax benefits aside, what's the point?)— You’re gonna have to listen for the other 26!POINT OF THE STORYYou live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any.The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Sarah Kleist’s To-Done List— Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously CaitThis episode was edited by Adrienne Cruz.

A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one.Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first.So I'm breaking down what it means to be a villager, and how I try to be one in my real life. (Example: by hosting my at-home Bean Water Cafe every Tuesday morning, even though I hate coffee). We're talking reach out friends vs. reached out to friends, how to show up for people without making it weird, and why asking for help is actually the most villager move you can make.TOPICS & TANGENTS— Why only children make the best friends (it's a theory, but I stand by it)— The power of small plans: grocery store trips, gym walks, and 15-minute coffee dates— Using Partiful to make literally everything feel like an event— Why you should text people the second you think of them— Being welcoming to everyone, even if they're technically a stranger— The art of inviting yourself to thingsPOINT OF THE STORYIf you want a village, you have to be a villager. Stop waiting for community, and start building it yourself!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.

If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted…This episode is basically my entire business journey in one hour and 15 minutes.I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year.Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity.TOPICS & TANGENTS— 2021: A growth/survival year (international move, divorce, $30K in dental bills)— How I launched Site Series to pay off my periodontist— 2023: The year I saw 9 concerts— My “spending money is an ick” series that took over TikTok— 2024: Energy shift and quantum leaping into my best year— How I went from "I have to survive" to "I have everything I want"— Why 2026 is about doing LESS— The 6 questions I ask myself before making any purchase— My golden year goalsPOINT OF THE STORYSometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— All my Epilogues: 2021, 2022, 2023, 2024— All my Prologues: 2022, 2023, 2024, 2025— Past episode: What Even Is A Quantum Leap? with Kaitlyn KesslerThis episode was edited by Adrienne Cruz.

If it's not on the Google Calendar, it doesn't exist.And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing!In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for finally making your ideas real), and more. I'm also sharing my exact weekly schedule that keeps me from squirreling all over town and, on top of all that, my favorite tools to stay on track.TOPICS & TANGENTS— Back-burner tasks are sapping your energy— Stop letting your ideas die in your notes app— Frog Swallow Day and why Jamie's still driving around with New York plates in Arizona— My 2026 goal of going to all my doctor’s appointments (everybody clap, please!)— My weekly schedule: BTL Mondays, Bean Water Cafe Tuesdays, Client Wednesdays, Call Thursdays, and Fun Fridays— Toggle tracking every second of your whole ass life— Getting a Brick so you stop refreshing Stripe at 10 p.m.— The Siri reminders ecosystem— Why you need a to-do wish listPOINT OF THE STORYIf you don't schedule it, it won't happen. Balance doesn’t magically appear when you're less busy — it's something you actively create by protecting time for rest, growth, and the things that matter.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Feel Good Productivity by Ali Abdaal— Get 10% off Brick— Journal Ecosystem videoThis episode was edited by Adrienne Cruz.

I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day.But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.TOPICS & TANGENTS— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to— The difference between January and December Capricorns— Why soft pivoting is intentional evolution, not overnight reinvention— Auditing your business for joy — not just money or skill— Why Sara removed copy audits from her offers (even though they sold well)— Building in public vs. transforming in public— How to know if you're being practical or just being a baby back bitch— Can I interest you in a leap of faith?POINT OF THE STORYYou don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤MORGAN LINKS— Follow Morgan on Instagram— Check out her website— Grab her freebie, Pivot with Purpose— Listen to her podcast, Dear Creator— Morgan’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.

If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it…This episode is about to save you from yourself.Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).TOPICS & TANGENTS— How Katie is never on social media because she's always Bricked— Why your business name doesn't need to say everything at once— Personal brand vs. business name— Why crowdsourcing name opinions guarantees mediocrity— Why Chick-fil-A is objectively a bad name but we don't question it— The church sign that was so confusing Katie couldn't even Google it— The free association naming exercise— Service names: when to go clear vs. cleverPOINT OF THE STORYYour name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤KATIE LINKS— Follow Katie on Instagram and Threads— Check out her website— Grab her freebie, Name Drop— Get her custom GPT, Name-O-Matic— Subscribe to her newsletter, dot. dot. dot.— Browse her naming services— Blog post: Deciding on your Naming Criteria— Katie’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— TOC #163: You make me want to rob a bank (about how I’m not a fucking sandwich)This episode was edited by Adrienne Cruz.

If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you.Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you.In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle, why your luteal phase isn't actually trying to ruin your life, and how tracking your cycle is so much more than just logging when your period starts in some random, data-hungry app.TOPICS & TANGENTS— Why your period is NOT the main character of your cycle— PMDD vs. regular PMS— Why you need 200-400 extra calories in your luteal phase (and a juicy steak on day one)— Why predictive apps are lying to you— The difference between discharge and cervical mucus (my main takeaway!)— Aligning your business with your cycle: what to do in each phase— How to track your cycle when you have ADHD and forget everythingPOINT OF THE STORYWhen you actually understand what's happening in your body during each phase, you can work WITH your cycle instead of against it. And maybe, just maybe, stop planning launches during your luteal phase.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤CAIT LINKS— Follow Cait on Instagram and Threads— Check out her website— Grab her freebie, THE BIG O— Download her cycle tracking spreadsheet— Learn how to confidently chart your cycle and use FAM as birth control in Fam Formul— Cait’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Book: Period Power by Maisie Hill— Period tracking apps: Aavia, Embody, Read Your BodyThis episode was edited by Adrienne Cruz.

There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying your business!)In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic.Fran's here to tell you that your client experience should support YOU just as much as it supports your clients. We're talking about why doing MORE doesn't make your client experience better, how to figure out what platforms actually work for your brain, and why welcome guides might be the thing secretly sabotaging your process.TOPICS & TANGENTS— Availability vs. capacity: they're not the same thing— Why 40-hour work weeks are bullshit and 15-20 hours might be your sweet spot— The difference between automations that help and automations that stress you out— Why you need to ask for feedback even when you think the project was a disaster— Fran's tech stack breakdownPOINT OF THE STORYThere's no "should" in how you set things up, just what works for your brain, supports your business, and actually helps your clients. Permission granted to make it easier.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤FRAN LINKS— Follow Fran on Instagram and Threads— Check out her website— The Audit (step one to working with Fran)— The Revamp (custom project to revamp your client experience)— Client Experience Intensives (for the DIY-ers)— Check out her Dubsado and Notion templates— Fran’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.

Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode.Today, I sit down with Claire Rifkin, registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time.Claire breaks down the actual science behind feeding your ADHD brain and how to stop treating lunch like it's optional. We're talking mechanical eating, food aversions, texture issues, how to feed yourself (and your kids) without attaching morality to every single snack, and basically everything you wish someone had told you about food years ago.TOPICS & TANGENTS— What actually happens when you don't fuel your ADHD brain— Why hyper-focus kills your hunger cues (and what to do about it)— Protein, carbs, fats, and fiber, and what they actually do for you— Why you crave a sweet treat after every meal— Why your kid suddenly hates mac and cheesePOINT OF THE STORYIf you're not eating, you're literally asking your brain to work on empty, and then wondering why everything feels harder. Treat your meals like the non-negotiable appointments they are, and watch how much better you feel.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤CLAIRE LINKS— Follow Claire on Instagram and Threads— Check out her website— Check out her meal subscription, the Pretty Plates Club— Subscribe to her newsletter— Claire’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Violet Witchel’s Dense Bean Salad— Simple Beef Pasta SkilletThis episode was edited by Adrienne Cruz.

Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too much, abort mission"?In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas.We're getting into the science of why you see color differently than everyone else (spiral warning), why your reticular activating system is the bouncer of your perception, and how Maia went from hoarding Korean face masks to teaching women how to expand their entire lives.TOPICS & TANGENTS— You don't attract what you want — you attract what you're ready to hold— Nervous system capacity as a vessel: why your espresso cup can't hold an ocean— Why jumping from offer to offer is your nervous system running from stability— What if your million-dollar goal is really about feeling lovable?— The power of auto-suggestions and gaslighting yourself into your dream life— Blocking blessings with "must be nice" energy and negative self-talk— How changing your beliefs overnight actually works— The words banned in Sara's house: "I'm bored" and "I can't"POINT OF THE STORYYour nervous system is running the show. When you expand your capacity to hold more — more money, more success, more stability — you stop chasing and start receiving. The version of you that has the thing you want? Start being her right the fuck now!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤MAIA LINKS— Follow Maia on Instagram and Threads— Check out her mastermind Expansion— Subscribe to her podcast Thought to Thing— Check out her website— Subscribe to her Substack— Maia’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Waitlist: Write Your SiteTIMESTAMPS00:00 Meet Maia!03:30 Rapid-Fire Squirrel Brain Questions07:41 You Don't Attract What You Want, You Attract...16:09 Is This a Pattern or Do I Actually Need to Pivot?19:22 Stop Identifying With Your Blocks26:55 Embody Who You Want to Be, Today41:18 You Have the Power to Choose Your Beliefs52:32 WE SEE COLORS DIFFERENTLY!!!57:03 Where to Find MaiaThis episode was edited by Adrienne Cruz.

Me if one more person asks whether or not they should put their pricing on their site:🧍‍♀️➡️🚪➡️🌱😵(You’ll understand that emoji sequence when you listen!)Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD.So let's settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do!TOPICS & TANGENTS— Why you’re afraid of repelling people who can't afford you— Pre-qualifying leads so you stop wasting time on inquiry emails that go nowhere— Why not including pricing makes you look like you started your business yesterday— The fuck-ass-man theory of client selection— Wedding vendors… we need to talk!— All your objections, debunked: "What if I want to raise my prices?" "What if someone copies me?" "What if the scope changes?"— How to display pricing even if you're scaredPOINT OF THE STORYPut your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— My reel of me lying face down on the grass and the inspiration behind it— Past episode: Your Energy is Sabotaging Your Money Goals with Manifestation Coach Jillian MinterTIMESTAMPS00:00 The Question That Rage Baits Me Every Single Day04:49 Primary Reason to Include Pricing: Pre-Qualifying10:21 The Fuck-Ass Man Theory of Client Selection13:13 Eliminating Pricing Debates And Making Future Clients Happy19:25 Debunking All Your Objections!26:26 Point of the StoryThis episode was edited by Adrienne Cruz.

When's the last time you logged into LinkedIn?2016? 2017?The year you stopped working at that soul-sucking job and started your business, only to never think about LinkedIn again?Yeah, me too. And, after talking to today’s guest, I think we might've been missing out!In this episode, I sit down with Nicole Marguerite Gray (yes, we say her full government name every time, and yes, there's a reason) to talk about why LinkedIn isn't just for corporate bros in suits anymore. Nicole's a digital reputation strategist who's been making people look trustworthy on the internet for years, and she's here to convince you that LinkedIn might actually be worth your time.We're discussing spring cleaning your connections, turning your profile into a sales page, posting without the cringe factor, and why you don't technically need a website if your LinkedIn is fire enough. (Yes, she said that to my face. Yes, we made up about it.)TOPICS & TANGENTS— Turning your LinkedIn profile into a sales page— The headline vs. banner strategy that actually works— What the hell to post on LinkedIn and how often— The 11-touch rule for getting noticed— Writing for LinkedIn vs. literally any other platform— Why nobody cooler than you will ever make fun of youPOINT OF THE STORYLinkedIn is the only platform where people log in ready to invest in their business. If you’re a person with a point of view, good personality, and an interest in making money, LinkedIn is for you.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤NICOLE LINKS— Follow Nicole on Instagram, Threads, and LinkedIn (obviously!)— Subscribe to her newsletter— Check out her website— LinkedIn Launch Workshop— The LinkedIn Sales Page Workshop— Nicole’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Blog post: How I Got My First-Ever Client As A Freelance Copywriter— Past episode: Everything You Need to Know About Substack— Workshop: Main Character MomentTIMESTAMPS00:00 Meet Nicole Marguerite Gray, Digital Reputation Strategist03:24 Rapid-Fire Squirrel Brain Questions10:15 Why LinkedIn Isn't Just for Corporate Bros Anymore14:03 Spring Cleaning Your LinkedIn Connections16:34 Updating Your Profile Like a Sales Page23:10 What Actually Needs to Be on Your Profile34:45 What to Remove From Your Profile40:23 What the Fuck Should I Post???56:01 Why Writing for LinkedIn Is Different01:00:17 ClosingThis episode was edited by Adrienne Cruz.

Website Girl just launched a 70-page website, and you really thought she wasn't gonna make it the biggest fucking deal ever?I'm breaking down every single page on my brand new massive website (yes, all 70 of them), explaining why I decided to do this in the first place, and teaching you exactly how to DIY your own website copy.Fair warning: I'm about to yap for a while. But if you skip to the DIY section (use the timestamps!), you're gonna miss some important shit about buyer journeys, keyword strategy, and why your website probably needs more pages than you think.TOPICS & TANGENTS— Why Website Girl decided to relaunch a perfectly good website— The 70-page breakdown: core pages, shop pages, freebie pages, and all the hidden backside pages you didn't know you needed— How good websites make you money and bad websites cost you money— The praise folder that'll save your ass when you're stuck writing about yourself— The "if you give a mouse a cookie" approach to planning your website pages— Why you need to stop writing your website in orderPOINT OF THE STORYYour website is your 24/7 salesperson, your education hub, and your chance to show people how cool you actually are. Set a finish line date, do the easy stuff first, lean on what people already say about you, and get the damn thing done.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Substack post with links to all the website pages mentioned in this episode!— Portfolio: Food Confidence Portfolio— Portfolio: Peach Perfect Financials— Portfolio: Danielle Defayette— The Wicked Easy Template for Writing Your Website Copy— Site Series Sprint— 90 - Minute Mentorship Moment— Write Your Site— Adrienne’s new podcast launch offer: Saturday Morning Launch PlanTIMESTAMPS00:00 Intro03:22 Why Website Girl Relaunched Her Site09:43 Core Pages17:03 Blog Pages18:36 Shop Pages (Locking In For this Part!)36:08 Freebie Pages38:35 Backside, Extra, and Necessary Pages43:24 Six Steps to DIY-ing Your Website Copy01:01:15 ClosingThis episode was edited by Adrienne Cruz.

Is it just me, or are you also tired of getting cold pitches that make you want to hurl your phone across the room?I sat down with Chelsea Riffe, podcast strategist extraordinaire and the human embodiment of "if you don't ask, the answer's always no." We're talking orbit jumping (borrowing someone else's audience), why your pitch probably sucks, and how to ask for literally anything without being half-assed about it.If you've ever slid into someone's DMs with "I'd love to help" or "Let me know what you think" and wondered why you got no response, this episode is your intervention.TOPICS & TANGENTS— How to expand your world instead of staying in your echo chamber— The anatomy of a perfect pitch— The “charm and disarm” strategy— Navy blue sheets = unacceptable living conditions— Why "I'd love to help" makes me homicidal— The worst pitches we've ever received— My dating app line that worked every single timePOINT OF THE STORYDon’t be afraid of pitching. The worst thing that can happen is hearing "no,” which is exactly what you'll get if you don't ask at all.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you would love to pitch someone, and I’ll enter you to win!Love you, mean it. 🖤CHELSEA LINKS— Follow Chelsea on Instagram and Threads— Join her program Pitch Perfect (Code: SARABTL for $100 off in October, but if you listen to this after October and send her a good pitch on why she should honor the code, she might still accept it!)— Subscribe to her podcasts The Art of the Ask and In My Non-Expert Opinion— Check out her website— Subscribe to her Substack— Chelsea’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Xanthe— Follow Maia— Main Character Moment - to fix your “idk how to write about myself” problemTIMESTAMPS00:00 Meet Chelsea Riffe, Podcast Strategist & Orbit Jumping Queen03:15 Rapid-Fire Squirrel Brain Questions11:00 The Art of Orbit Jumping16:21 Chelsea's Wildest Pitch22:30 The Perfect Pitch Recipe34:24 What Makes a Fuck-Ass Pitch46:42 What Makes Us Say Yes Every Time49:27 Pitching IRL: Dates, Upgrades & Credit Card Fees54:01 ClosingThis episode was edited by Adrienne Cruz.

When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about money isn't #bossbabe! It's just being confident about the business you built.This is my first real solo episode of Point of the Story 2.0 (no more seasons, just me in your ears every Thursday forever), and I'm coming in HOT with the exact breakdown of how I make about $400k a year in my business.I'm walking you through every single way I make money — the services that account for half my income, the brand new $31/month subscription I just launched, and all the stuff I barely mention but still brings in cash.TOPICS & TANGENTS— The 11 income streams: services, programs, courses, workshops, templates, digital products, subscriptions, newsletter sponsorships, podcast sponsorships, affiliate income, and Substack— How website copywriting services make up 50% of my income (and why I rarely talk about them)— Why my OBM Claire nearly fainted when she saw the price of my new offer— The difference between a $7,900 website and a $30,000 website project— Success Story: my most prized possession and signature group mentorship program— Site Series Sprint and why it's the most comprehensive website copywriting course on the internet (I said what I said)— How newsletter sponsorships accidentally popped off— The Back To December pop punk cover I'm obsessed with (but you'll have to stick around until the bloopers for that one!)POINT OF THE STORYThere are a million different ways to make money in your business, and it's not girl boss to talk about your success. If someone thinks you're annoying for confidently discussing your income, they're not cooler than you — they're just not satisfied with their own life. Nobody cooler than you ever made fun of you. Remember that!GIVEAWAYLeave a review for the podcast and DM it to me at @btlcopy for a chance to win a 30-minute one-on-one strategy call with me!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Chelsea Riffe, Mariah Magazine, Claire French, Tori Sprankel— The $30,000 website— Use code BTLCOPY at Tonic Site Shop and Eldest Daughter Studio— Check out my services, Success Story (group mentorship for copywriters), Site Series Sprint (website copywriting course), my website copywriting template, and all other resources in my shop!TIMESTAMPS00:00 Welcome to Point of the Story 2.0!02:18 Ripping Off the Girl Boss Band-Aid07:23 Income Stream #1: Services16:57 Income Stream #2: Programs20:22 Income Stream #3: Courses23:27 Income Stream #4: Workshops26:36 Income Stream #5: Templates29:09 Income Stream #6: Digital Products30:52 Income Stream #7: Story Subscription Swipe File (Brand New Membership!)34:49 Income Streams #8 & #9: Newsletter & Podcast Sponsorships35:14 Income Stream #10: Affiliate Income37:23 Income Stream #11: Millionaire Moment on Substack38:34 Point of the StoryThis episode was edited by Adrienne Cruz.

It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.TOPICS & TANGENTS— My gift card birthday system for December babies— My friend who thought "walkout song" meant funeral music— Why people are nosy as fuck and DO want to hear what you had for breakfast— My journey rating every chai latte on Cape Cod— The upcoming Season 3 guest lineup that's absolutely stackedPOINT OF THE STORYPeople want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!GIVEAWAYThis podcast episode features my first very ad, and, of course, it’s for a giveaway!If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:1. Rate this podcast2. Leave me a review on Apple Podcasts3. Comment what you love about the podcast on SpotifySend me evidence in Instagram DMs @btlcopyLove you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Past Episode: “No One Gets What You Do? Clarify Your Messaging with Abbie Radford”TIMESTAMPS00:00 Intro04:45 What's Your Nut?25:03 If Your Brain Had a Pop-Up Ad, What Would it Be Trying to Sell You Right Now?27:36 If Your Life Had a Warning Label, What Would It Say30:52 What’s Something You Would Win an Olympic Gold Medal In?33:46 What’s Something You Thought You’d Have Figured Out By Now, But You Don’t?36:48 If You Had a Walkout Song, What Would It Be?41:24 ClosingThis episode was edited by Adrienne Cruz.

The most requested guest FINALLY makes his debut!That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.This might be the shortest and most chaotic episode in Point of the Story history, forever and always.TOPICS & TANGENTS— Candy, candy, and more candy— TOYYYYYYYSSSS!!!!— Why 304 + 568 is apparently advanced mathematics— Wesley’s life goals— Live popcorn ASMR nobody orderedPOINT OF THE STORYWesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.

When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show.Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.TOPICS & TANGENTS— Pattern interruption and why your brain loves surprises— How to hook people in the first 60 seconds of your episode— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday— Why editing your podcast doesn't make it less authentic— Adrienne not being able to find her mirror neurons— Episode titles that actually make people click— Adrienne audits her clients’ podcasts— Season three planning happening live on the podcastPOINT OF THE STORYMarketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤ADRIENNE LINKS— Follow Adrienne on Instagram and Threads— Check out her website and services— Subscribe to her newsletter Sounds Like Brunch— Adrienne’s walkout songs: girly pop option + emo optionBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS (all podcasts, of course!)— 6 Degrees of Cats— Good Hang with Amy Poehler— The Freak Show— Modern Agent Marketing GirlsTIMESTAMPS00:00 Intro00:23 Meet Adrienne, My Podcast Manager!08:02 Rapid-Fire Squirrel Brain Questions20:19 Marketing Can't Make People Love Your Show26:02 Why Your Brain Loooves Being Surprised30:14 Your Listeners Should Want to Hang Out With You40:29 Mirror Neurons and Why Enthusiasm Is Contagious42:41 Keeping People on the Edge of Their Seats48:19 Vulnerability Without Trauma-Dumping Your Audience52:52 Honoring the Squirrel Brain (Why Editing Matters)57:49 What to Do Outside Your Episodes to Keep People Listening01:05:20 Point of the Story Season Three Planning Session01:08:48 ClosingThis episode was edited by Adrienne Cruz.

I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second!KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!TOPICS & TANGENTS— Five-figure credit card debt and why shame-posting about it on Substack was the right move — Rebecca Black's gay icon era— Nine grids that work for Instagram— Price transparency and why hiding your rates is helping no one— The Content Constellation offer that sold out in 8 hoursPOINT OF THE STORYYou can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KP LINKS— Follow KP on Instagram— Check out their website— Subscribe to their Substack— Listen to them in the Twelfth House podcast— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)— KP’s walkout songs: cool kid option + the real choiceBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Savannah BananasTIMESTAMPS00:00 Intro00:24 Meet KP, Social Media Strategist, Nine Grid Fan, and Early Bedtime Enthusiast01:32 Rapid-Fire Squirrel Brain Questions29:19 You Can Do Whatever You Want on Social Media (As Long As You Have a Strategy)32:04 How to Stop Posting on Instagram By Creating a 9 Grid41:19 Content Constellation: The Offer that Sold Out in 8 Hours51:59 Savannah Bananas Baseball Discourse55:33 ClosingThis episode was edited by Adrienne Cruz.

3 things that happened when I cornered a bookkeeper at a conference:1. I almost choked to death2. I realized I should learn how to perform the Heimlich maneuver3. I found out that S-Corps are much more complicated than they seemIn this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.TOPICS & TANGENTS— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)— My obsession with Queen Latifah and how I named my Roomba after her— Business expenses that'll get you audited vs. ones that actually count— Why Madison wants to set QuickBooks on fire (we support this energy)— The tea on Intuit and why Madison despises them— Baby steps to bookkeeping that won't make you want to cryPOINT OF THE STORYThe best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤MADISON LINKS— Follow Madison on Instagram and Threads— Check out her website— Subscribe to her newsletter— Subscribe to her Youtube channel— Join her Monthly Bookkeeping Club— Check out her services and resources— Madison’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.TIMESTAMPS00:00 Intro00:22 Meet Madison, Bookkeeping Queen and The Person Who Saved My Life03:27 Rapid-Fire Squirrel Brain Questions15:37 The S-Corp Reality Check You Need to Hear24:53 A Bookkeeping Crash Course30:31 The IRS Doesn't Care About Your Brand Shoot Blazer39:13 Madison's Rant on Intuit41:42 Baby Steps to Better Bookkeeping44:17 ClosingThis episode was edited by Adrienne Cruz.

Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked.In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way). We're talking about all the ways your business might be getting you into trouble without you even knowing it, and how to unfuck yourself before the IRS comes knocking.TOPICS & TANGENTS— The "oh shit" cycle of back taxes (and how to break it)— Why your team members are probably employees, not contractors— The time Braden sold a $1,000 pot on Facebook Marketplace to become a debt-free diva— How to automate your tax savings so your ADHD brain doesn't forget— Business insurance, trademarks, and other things that'll save your assPOINT OF THE STORYYour business is only as strong as its legal and financial foundation. Get a separate bank account, pay your quarterly taxes, classify your team correctly, and protect your brand — because unfucking your business later is way more expensive than doing it right the first time.GIVEAWAY Want a free order of bean water on me? Tag me @btlcopy and Braden @notavglaw on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me! AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤BRADEN LINKS— Follow Braden on Instagram and Threads— Check out his website— Check out his podcast Unf*ck Your Biz— Join his signature group coaching program to get your legal and tax shit in order— Join his membership The Contract Club — Check out his trademark services— Read his book — Braden’s walkout songs: song 1, song 2, song 3BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Le Creuset Cosmos Braiser TIMESTAMPS00:00 Intro00:24 Meet Braden from Not Avg Law01:24 Rapid-Fire Squirrel Brain Questions11:54 You Need a Separate Business Account12:36 His Offer Suite and Team Structure16:18 Employees vs. Contractors (And Why You're Probably Wrong)20:45 The 3 Ways to Scale Your Business23:48 Steps to Unfuck Your Biz38:21 ClosingThis episode was edited by Adrienne Cruz.

How’s this for a hot take? You probably don't need a logo. Yes, you read that right!In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.TOPICS & TANGENTS— The delicious perfection that is millennial nachos— Remembering you have free will at 30-something— Content corners that don't require your house to look like a Pinterest board— The Instagram-first vs. website-first debate— Micro storytelling and why you're not boring (seriously, you're not)POINT OF THE STORYWhatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤TORI LINKS— Follow Tori on Instagram— Check out her website— Check out Eldest Daughter Studio for her website templates (which include my website copy templates! Discount Code: BTLCOPY)— Browse her freebies and resources (including the Link in Bio freebie)— Grab her free IG carousel templates— Join the waitlist: BTL Copy x Eldest Daughter Studio— Tori’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Xanthe— Clara Pierce (the influencer with the cute cutting board)— Hey Sleepy BabyTIMESTAMPS00:00 Intro00:24 Meet Tori, Cool Mom Brand Designer03:23 Rapid-Fire Squirrel Brain Questions15:33 Some People Don't Need a Logo (A Designer Said It)22:17 What Brand Elements You Actually Need33:16 Why Specificity Is the Secret to Relatability37:27 Micro Storytelling + Why You're Not Boring40:11 Instagram vs. Website First50:49 ClosingThis episode was edited by Adrienne Cruz.

I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea.In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to know about money manifestation: what actually works, what doesn't, and why your sarcastic broke girl meme energy is blocking your abundance.TOPICS & TANGENTS— The micro-negativity that's sabotaging your manifestation— Starting small when you don't actually believe you can win the lottery— How to manifest that your boyfriend will leave work early— Why you have to spend money to make money— Jillian's gratitude and manifestation practice— Making space for what you want (literally clearing out nightstands)— My accidental coaching moment (yay!)POINT OF THE STORYYou're always manifesting — the question is whether you're doing it on purpose. When you clean up your energy, believe you deserve what you want, and take action from that aligned place, everything shifts.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Jillian @jillianminter on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤JILLIAN LINKS— Follow Jillian on Instagram— Check out her website— Subscribe to her newsletter, Prosperity Pages— Grab her freebies, Your 100 Limiting Money Beliefs and EFT Tapping— Check out her challenge Magic Money Makeover— Jillian’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Serena Kerrigan on TiktokTIMESTAMPS00:00 Intro00:23 Meet Jillian, Money Manifestation Coach01:57 Rapid-Fire Squirrel Brain Questions09:03 What Is Manifestation (And Does It Actually Work?)17:59 Start Small When You Don't Believe It Yet20:22 Why You Can’t Just Manifest and Sit on Your Ass24:47 Scarcity Mindset, Negative People, and Other Blocks39:55 The Most Common Manifestation Mistakes40:05 Common Mistakes in Manifestation47:49 Jillian's Money Manifestation Routine59:30 Sara's Accidental Coaching Session01:08:51 ClosingThis episode was edited by Adrienne Cruz.