Colin Specter | Sales Leader | Balancing Functionality and the Human Touch in Sales

In this episode of the RevAmp Podcast, Mark Lerner interviews Colin Specter, the VP of Sales for Orum, a live conversation platform for salespeople. They discuss the recent sales kickoff that Orum conducted and the challenges and observations in the sales industry due to the COVID-19 pandemic and the emergence of AI technology. Colin emphasizes the importance of centering the human element in sales and the need for sales professionals to focus on building customer connections and trust. He also discusses how AI can be used to automate administrative tasks and reduce risk in sales processes, allowing sales reps to focus on more strategic and creative aspects of their work. Colin goes on to highlight the value of live conversations and humans' unique qualities in sales interactions.