Colin Towner on Why Simplicity Wins in Comp Plan Design

from Go To Masters Show · host Conversations with GTM experts by Everstage

Colin Towner is the VP of Global Commercial Operations at Shockwave Medical. On this episode of the Go To Masters Show, he shares insights from over 20 years across eight medical device companies, spanning vascular, orthopedics, GI, and urology.How machine learning transforms revenue forecasting from simple statistical models to multi-factor predictionsWhy compensation plan simplicity prevents reps from gaming the system through group coordinationThe evolution from routine analytics to strategic "what's next" thinking as AI handles standard reportingConnect with Colin: LinkedInFollow us: Linkedin | X

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This episode was published on November 19, 2025.

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