PODCAST · technology
Go To Masters Show
by Conversations with GTM experts by Everstage
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
Episodes
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Jonathan Ferber (Guesty) on Multi-Product Ops, Change Management & Hands-Dirty Leadership
Jonathan and his team of three support Guesty's add-on portfolio, which spans insurance, fintech, smart locks, website builders, and more. No two days look the same. Regulatory considerations shift by product line. Stakeholders shift by initiative. Playbooks only take you so far.
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Sid Ganguly (Expedia Group) on Total Rewards, Global Comp Design & Where AI Falls Short
Sid is Director, Global Compensation Partner and Head of Sales Incentive Design – Total Rewards at Expedia Group. He started his career as a software engineer and database architect in India, earned his MBA in the US, joined Dell in sales operations, and moved through VMware and AWS before…
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Ed Smith (HFD) on Founding RevOps, The Magic of Maybe & Your Anti-AI Advantage
Ed is VP of Revenue Operations at HFD, a fintech platform that has helped over 1.5 million patients finance more than $3 billion in healthcare treatment. Before HFD, he spent seven years at RealSelf, where he moved from senior analyst to data scientist to founder of the RevOps function. (The...
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Jamie Prickett (Experior Financial Group) on The Tribrid Model, Comp Design & Building Toward IPO
Jamie is co-founder of Experior Financial Group and co-CEO of Associate Owners Group. He and his wife built Experior from an idea into one of North America's fastest-growing independent marketing organizations — 18,000 licensed associates across Canada and the US, and a 3-year path to IPO.
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Jimmy O'Halloran (New Relic) on Consumption Revenue, Why Comp Breaks & The End of Renewals
Jimmy O'Halloran, VP of Go-to-Market Strategy and Operations at New Relic, has spent his career navigating this exact transition — from EMC and Dell to Snowflake (a legacy consumption company) and now New Relic, where he's leading the shift from bookings-weighted to consumption-weighted comp…
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Stacey Mangold (Axway) on If a Rep Can't Explain Their Comp Plan in Two Minutes, Something's Broken
In this episode, she shares the company where comp plans didn't go out until Q2, her rule that reps should be able to explain their plan in two minutes, why she never changes a plan structure mid-cycle, and how Axway starts comp planning with strategy in Q3 before touching a single revenue…
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Jelle Berends (Oyster) on Building RevOps From 1 to 65, Why Playbooks Don't Travel & Comp Design
Jelle is VP of Revenue Operations at Oyster, the global employment platform. Before Oyster, he ran GTM strategy at Miro, and before that, he spent five years at Adyen building the RevOps function from one person to a 65-person global team. He joins GoToMasters for a conversation about what it...
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Robby Halford (Momentive Software) on Why Enablement Needs the CRO, Ramp Design & AI Coaching
Most ramp programs are just bad instructional design dressed up as onboarding. A week of PowerPoints, a parade of decks, and then we throw new sellers on the floor and hope. Robby Halford has watched this break sales teams for over a decade — and built something different.Robby is VP of...
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Hadas Sheinfeld (Sisense) on Leading the Energy, Hiring for Grit & Acting Like a Director First
The biggest mistake finance teams make today is hiring for patterns. Same degree, same Big Four background, same SaaS experience — and then leadership wonders why they get average results. Hadas Sheinfeld has spent her career making the opposite bet.Hadas is Director of Finance at Sisense, where...
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Caroline Rocha (Just Eat Takeaway) on Designing Comp Across Cultures, AI Myths & Comp Transparency
A 30% productivity gain from AI delivered zero more customer visits. Caroline Rocha knows a comp team that lived through that exact outcome — the hours just moved to weekends and evenings, where the sellers had quietly been working all along.Caroline is Manager of Global Services Compensation at...
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Why the Person Running Your Comp Plan Should Be the One Closest to the Pipeline
Daniel Wolman is Head of Incentive Compensation at Dext, the bookkeeping automation platform, where he runs comp solo across multiple regions after 15 years in ops and RevOps. In this episode, he makes the case that RevOps should own comp because they're the only function that designs for…
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If a Rep Switches Products Because of Comp, Your Plan Is Working Against You
Ajay Erogbogbo is VP and Head of Revenue Operations and Strategic Initiatives at Pathward, a publicly listed financial holding company, where he designs incentive comp for commercial lending officers. In this episode, he breaks down how variable comp works when it's tied to loan origination…
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The Comp Plan Isn't Done When It Ships: Measuring What's Actually Working Mid-Year
Ariana Farray manages 300+ payees across 40-50 comp plans at Flock Safety, one of the fastest-growing public safety companies in the US ($200M to $300M ARR in a single year, valued at $7.5B). In this episode, she walks through her full comp cycle from design through communication to measurement…
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Stop Running Mad Libs: What the Top 10% of Outbound Teams Do Differently
Kris Rudeegraap co-founded Sendoso after a decade in software sales, when he watched email go from effective to noise and started looking for a better way to build relationships with prospects. Today Sendoso is the leading direct mail and gifting automation platform, and Kris has spent years...
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When Incentives Work Too Well: 30 Years of Comp Design in Chemical Distribution
Sam Wegman is VP of CX and Commercial Operations at Univar Solutions, one of the world's largest chemical and ingredient distributors, and has spent over 30 years in the industry. On this episode of GoToMasters, Sam and host Venkat Sabesan get into what makes comp design different in a...
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Shawn Santos (StevenDouglas) on Compensation, Recruiter Burnout & Old Soul Operators
Most experienced recruiters will tell you the same thing quietly: when a candidate names compensation as their only reason for moving, it's a red flag, not a green light. Shawn Santos has spent almost 28 years placing CFOs, controllers, and VPs across accounting and finance, and the patterns are...
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Good Habits vs. Process Augmentation: Why Most RevOps Teams Are Using AI Wrong
Colin Brown is VP of Revenue Operations at DDN, a company that powers AI infrastructure at scale for clients like XAI's Colossus data center. He came to RevOps from the front lines, having carried a sales quota, run marketing teams, and led post-sales. In this episode, he breaks down why most…
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If Your Process Only Works Because of Great People, You Don't Have a Process
Scott Johnson is Head of Revenue Operations at Zeitview, a visual AI company serving renewable energy and infrastructure operators at scale. He started his career carrying a bag at Black and Decker, and his CRO once introduced him to a sales team as "a guy that's carried a bag." In this episode…
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If a Rep Can't Explain Their Comp Plan in Two Minutes, Something's Broken
Stacey Mangold is VP of RevOps at Axway, a publicly listed software company with over 11,000 customers worldwide. She's built comp plans from scratch at five companies and followed two leaders across multiple roles because she values learning from great operators over chasing titles. In this...
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Winning the Battle vs. Winning the War: Why Comp Plan Buy-In Matters More Than the Design
Joseph Wong is Director of Incentive Compensation Design and Governance at Moody's. Before that, he managed comp integrations for Salesforce acquisitions including Slack, Tableau, and Traction on Demand. In this episode, he walks through his end-to-end planning process that starts six months…
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Roxanne Dable on Why CRMs Fail When Reps Keep Spreadsheets
Roxanne Dable is the Director of Sales Operations at Zendesk, where she focuses on driving operational excellence and aligning sales processes to deliver customer value at scale. On this episode of the Go To Masters Show, she shares insights from 15 years across banking, fintech, SaaS, and...
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The Silent Killer: How 1P E-Commerce Brands Lose 10% of Revenue Without Knowing
Selling on Amazon as a brand is two completely different jobs depending on whether you’re 3P or 1P. In 3P, the brand controls price and carries inventory risk. In 1P, the retailer owns the inventory, controls price, and the brand has to think in terms of margin, not revenue. Most brands miss that...
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Bilingual by Design: The Real Skill Behind Great RevOps
Most RevOps job descriptions read like a contradiction. Strategic advisor. Tactical executor. Data analyst. Project manager. All at once.Katrin Gurvich, GTM Business Partner at Navan, has a better frame for it: the role requires you to be bilingual. Not in the language sense, in the ability to...
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The Junior Analyst in the Room: How AI Is Changing the CFO's Job
Matt Jacobson has spent 30 years in finance, investment banking, corporate strategy, venture investing, and the last 12 building and scaling venture-backed companies as CFO and COO. He's developed a simple framework for how careers and organizations grow: learning, doing, building. And in his...
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Speed Is the Hype. Signal Quality Is What Matters: Courtney Hickey on AI, Comp Trust, and RevOps Done Right
Courtney Hickey is the Director of Revenue Operations at ParentSquare, a K12 communication platform serving school districts across the US. She didn't come up through traditional RevOps channels — she started in administrative and legal roles, learned the business by sitting in on executive...
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Any Comp Plan Is a Behavioral Experiment: Evgenia Vereshchak on RevOps, Incentives, and What Breaks First
Evgenia Vereshchak is the Director of Revenue Operations at Procurify, a spend management platform built for mid-market companies, based in Vancouver. She spent eight years at the company, starting as a BDR before moving into RevOps. On this episode of the Go To Masters Show, she shares what...
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The Five-Pillar RevOps Framework with Jatinder Dohil
Jatinder Dohil is the Global Head of Revenue Operations at ThetaRay, where they build AI-powered tools to help financial institutions detect money laundering and human trafficking. Before ThetaRay, he spent 20 years in revenue operations across organizations ranging from 10,000+ employees to...
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From Noise to Signal: How Proximity to Reps Changes Comp Design
Samantha Joswick is the Senior Manager of Sales Operations at H2O.ai, where she owns the full GTM engine: compensation, deal desk, analytics, and systems. Before H2O.ai, she spent several years at Adobe working on product-level comp plans for the global digital marketing sales organization, and…
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First Person on the Ground: How Andre Serpa Builds Startup Sales Teams Across Latin America
Andre Serpa is the Area Vice President for Latin America at ClickHouse, a real-time analytical database company, based in São Paulo. He spent a decade at Microsoft, nearly six years as one of the earliest employees of what became Google Cloud, and then four years each at Elastic and Neo4j, always...
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Don't Wait to See How It Plays Out: Jason Martin on AI Adoption in Finance
Jason Martin is the VP of Credit and Collections at Kaseya, a global IT management software company operating across North America, EMEA, and APAC. He spent 21 years at Datavant, rising from entry-level collector to Head of Finance Operations and watching the industry move from paper records to…
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Don't Rush the Bot: Matt Dornfeld on AI GTM, Partner Strategy, and the Data Foundation
Matt Dornfeld is the Senior Director of Global AI GTM at Commerce, the public holding company behind BigCommerce and Feedonomics, where he leads the effort to embed AI across every workflow in the revenue organization. On this episode of the Go To Masters Show, he shares what building an AI GTM...
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Shiv Walia on Why Bad Comp Plans Drive Attrition Faster Than Anything
Shiv Walia is the Director of Sales Compensation at A Place For Mom, leading comp strategy in the senior living industry. On this episode of the Go To Masters Show, he shares insights from 12 years in GTM, starting as a computer engineer at Accenture, then moving through sales ops at Dell and...
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Burak Ciflikli on Why JotForm Survived 20 Years Without Investors
Burak Ciflikli is the Chief Operating Officer at JotForm, a bootstrapped online form builder celebrating its 20th anniversary with 35 million organizations in its user base. On this episode of the Go To Masters Show, he shares insights from his journey as a software engineer turned COO, and how...
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Melissa Ramirez on Why Shadow Accounting Means Reps Don't Trust You
Melissa Ramirez is the Director of Commission Operations at Cox Communications, where she leads a team supporting 3,000+ sales employees with 99.9% first-pay accuracy. On this episode of the Go To Masters Show, she shares insights from over a decade in comp strategy, technology, and business...
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Darren Fay on Why Compensation Plans Are Art, Not Science
Darren Fay is the VP of Operations at Littera, one of the few full-service AI-native legal software companies. On this episode of the Go To Masters Show, he shares insights from an unconventional path—starting as a firefighter where process and procedures became second nature, then leading...
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Benito Piuzzi on Why AI Is an Enhancer, Not the Puzzle
Benito Piuzzi is the Senior Vice President of Organization Strategy at Lakeview Loan Servicing. On this episode of the Go To Masters Show, he shares insights from scaling better.com from a figure to massive growth in 18 months, his McKinsey consulting foundation, and now navigating mortgage tech...
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Christopher Goff on Why Comp Leaders Support, Not Lead
Christopher Goff is the Senior Director of Sales Compensation at LabCorp. On this episode of the Go To Masters Show, he shares insights from "growing up in sales operations"—falling into comp when his manager left three months in, then bridging the language barrier between HR and sales across...
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Ankit Chopra on Why Partnerships Are the New Procurement
Ankit Chopra is the Director of Financial Planning and Analytics for Cloud and AI Products at Neo4j. On this episode of the Finance Fireside podcast, he shares insights from applying AI and ML models to forecasting across Meta, Mambo, Atlassian, and Kespry—expertise that's now mainstream as the...
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Jordan Rogers on Why RevOps Isn't IT Support for Sales
Jordan Rogers is the Founding Partner at GTM Advisor Group. On this episode of the Go To Masters Show, he shares insights from 10+ years scaling RevOps functions across unicorns and PE-backed companies—including building Thumbtack's sales org from 4 reps using sticky notes to 90 reps with...
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Mark Rosenthal on Why Great Sales Leaders Are Skeptical
Mark Rosenthal is the Chief Revenue Officer at Castle, a $200 million managed security-as-a-service company focused on commercial real estate. On this episode of the Finance Fireside podcast, he shares insights from scaling revenue across vastly different stages—from $194K ARR to $35M at HQO,...
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Brian Jakins on Why Winning Means Solving Problems, Not Closing Deals
Brian Jakins is the Senior VP of Global Sales at SD Engineering iDirect. On this episode of the Go To Masters Show, he shares insights from 25 years at the forefront of sales leadership across GSM, telco, and the space race—from early mobile networks to today's low earth orbit satellites…
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Salina Dayton on Why AI Sometimes Draws Like a Child
Salina Dayton is the Head of Sales Operations for the Americas at Moxa, a Taiwanese industrial connectivity device company. On this episode of the Go To Masters Show, she shares insights from a career spanning Starbucks, banking, software, semiconductors, and now industrial tech—starting as a...
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Pinky Raina on Why Expenses Can Be Investments
Pinky Raina is a seasoned finance executive with CFO experience across manufacturing and sporting industries. On this episode of the Go To Masters Finance Fireside podcast, she shares insights from leading finance functions that prove the industry-agnostic nature of finance leadership—from…
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Jane Akczinski on Why Correlation Isn't Causation in Comp
Jane Akczinski is the Global Sales Compensation Manager at Rithum. On this episode of the Go To Masters Show, she shares insights from a career spanning sales operations and finance, starting from writing mainframe code to extract data to now designing global compensation programs that balance...
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Nabeel Ebeid on Why Wishful Thinking Kills Comp Plans
Nabeel Ebeid is the VP of Revenue Operations at Wonderkind. On this episode of the Go To Masters Show, he shares insights from a career combining finance and operations across ExactTarget (IPO'd and acquired by Salesforce), Active Campaign, Cheetah Digital's spinoff and merger to become Marigold,...
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Sunil Kausik on Why Everyone in Life Is a Sales Guy
Sunil Kausik is the Director of Revenue Operations at Semrush. On this episode of the Go To Masters Show, he shares insights from two decades in RevOps and incentive compensation, starting as India's #1 life insurance sales rep and evolving through banking, Accenture consulting, and now global...
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Preston Toone on Why You Must Be Seen to Be Promoted
Preston Toone is the Director of Revenue Operations at Weave. On this episode of the Go To Masters Show, he shares his unconventional journey from SDR to leading post-sales operations, building the first dedicated post-sales ops function at Weave.Why RevOps can't be "a mile wide and an inch…
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Saurabh Kapadia on Why Data in Your CRM Becomes Noise
Saurabh Kapadia is the Director of Revenue Operations at Together AI. On this episode of the Go To Masters Show, he shares insights from seven years in RevOps, including building at Fivetran during hypergrowth, scaling at public company Asana, and now architecting systems at an AI-native...
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Vivek Vishal on Why RevOps Is Literally Saving Lives
Vivek Vishal is the Senior Director of Sales Excellence at PIP Global Safety. On this episode of the Go To Masters Show, he shares insights from leading sales strategy across Dell Technologies' $40 billion portfolio, Honeywell's PPE divestiture, and now driving 2.5 billion in PPE products that...
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Steph Allen on Why Finance Must Move From Historian to Navigator
Steph Allen is the CFO at Accela. On this episode of the Go To Masters Finance Fireside podcast, she shares insights from three years as CFO at fast-growth companies, focusing on sustainable scaling and transforming finance from a compliance function into a strategic business partner.Why cash…
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ABOUT THIS SHOW
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
HOSTED BY
Conversations with GTM experts by Everstage
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Frequently Asked Questions
How many episodes does Go To Masters Show have?
Go To Masters Show currently has 141 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Go To Masters Show about?
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
How often does Go To Masters Show release new episodes?
Go To Masters Show publishes regularly with 141 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Go To Masters Show?
You can listen to Go To Masters Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Go To Masters Show?
Go To Masters Show is created and hosted by Conversations with GTM experts by Everstage.
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