Collaboration and Education to Find D2C Stability | Rahul Khatri | Stoggles

Rahul Khatri is the CXO and Co-Founder of Stoggles where he leads brand growth and the end-to-end management of all their social marketing efforts as well as managing their in-house Customer Happiness team. Together with his co-founder Max Greenberg, the pair are building Stoggles into a globally recognized and trusted brand that offers a product unlike any other in the marketplace today. Prior to Stoggles, Rahul was Creative Director and Partner at ROAV Inc., a DTC sunglasses company.In This Conversation We Discuss: [00:00] Intro[01:05] What are Stoggle’s products[02:26] Why Rahul started on Eyewear[05:28] Stoggles was a marketing play for ROAV[06:43] Crowdfunding as a go-to-market strategy[08:26] Niching down to a more specialized product[11:06] The realization of customizable safety wear[12:17] Sponsor: Electric Eye electriceye.io/connect[13:14] Sponsor: JSON-LD for SEO jsonld.app[14:29] Sponsor: Wayflyer wayflyer.com/ecomm/honest[15:32] Shifting the focus from ROAV to Stoggles[18:24] Niches are where the money is[20:44] Having a “test-and-learn” mindset[22:01] The new types of customers for Stoggles [23:28] Bringing people together to the Ecom community[24:11] Connections gives a greater brand impact[24:56] Where to find StogglesResources:Subscribe to Honest Ecommerce on YoutubePrescription safety glasses that do everything for people who do everything stoggles.comConnect with Rahul linkedin.com/in/rahul-khatri-080a84b0Take the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!