Collaborative efforts drive decrease in underage tobacco use

In a recent episode of “At Your Convenience” podcast, CSP’s Abbey Lewis spoke with Kara Calderon, head of underage access prevention at Reynolds, and Stephanie Sikorski, CEO of TrueAge, about the collaborative efforts to prevent underage access to tobacco and nicotine products. The conversation highlighted how industry partnerships between manufacturers, retailers and technology providers have contributed to lower rates of underage tobacco use. Reynolds' strict marketing protocols and contractual obligations with retailers, combined with TrueAge's innovative age verification technology, have created an ecosystem that effectively prevents youth access to age-restricted products. The discussion also addressed current challenges, including the rise of illicit vape products targeting youth, and future initiatives to strengthen underage access prevention efforts.