Collecting Data in a GDPR world: Interview with Julien Coquet

On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director of Digital Analytics Services at Business & Decision to talk about collecting data in a GDPR world.  On the show you'll learn: The types of data that you Actually need for marketing purposesThe importance of using clean data Who in your business should care about data qualityWhy only a few big companies are actually ready now GDPR has arrivedWhy you need to switch your marketing strategy in light of GDPRWhy GDPR is a good thing for the digital industry Plus, as usual Julien provides his top tip/key takeaway for the audience. If you'd like to connect with Julien, you can find him on Twitter here and on LinkedIn here. You can also find Hubscan on Twitter and Facebook and if you request a demo, be sure to mention that you heard about them on this show!  Hosted on Acast. See acast.com/privacy for more information.