Combined Strategies Move the Needle | Nish Samantray | Arrae

Nish Samantray is the Co-Founder and Co-CEO of Arrae, a wellness brand that creates all natural solutions for your wellbeing. Samantray led Arrae to achieving $1M in sales during their first year and a projected revenue of over $10M last year. He has a formal education in engineering and strong background in entrepreneurship, sports and volunteerism. Before launching Arrae in 2019, Samantray was a Principal Product Manager at Paytm, Lead Product Manager at Freshii, and Technical Product Manager at Scotiabank. He is a creative, big picture thinker, energized by new challenges, devoted to analytical investigation and structured thinking as a foundation for unbridled creativity. In This Conversation We Discuss:[00:00] Intro[01:15] What are Arrae products?[01:33] How the idea of Arrae came up[03:13] From idea to a product[05:42] How Arrae found their customer[07:29] Knowing the branding before launching[08:57] Arrae’s Go-to-market strategy[10:30] Why Nish decided to focus on just one channel[11:45] Sponsor: Electric Eye electriceye.io[12:05] Sponsor: Mesa apps.shopify.com/mesa[12:53] Sponsor: Loop loopreturns.com/honest[13:46] Sponsor: Klaviyo klaviyo.com/honest[14:34] How much was Arrae gifting to influencers[14:56] Why Nish decided to commit to influencers[16:43] Did Arrae change its strategy after its success?[18:39] Arrae’s scaling phase strategies[20:24] Customer service and sales[21:29] Using data to your advantage[22:46] Arrae’s marketing mix[24:16] The marketing strats need to work together[25:25] Nish’s thoughts on last touch attribution[26:30] Things going wrong is a sign of success[27:28] Building a business is always difficult[28:14] Where to find ArraeResources:Subscribe to Honest Ecommerce on YoutubeA 100% natural wellness brand which empowers women to feel their best so they can be their best arrae.comConnect with Nish linkedin.com/in/nishantsamantrayScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaSponsor: Loop loopreturns.com/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!