Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA

from Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Christina Matthews from Western Australian Cricket Association chats about the importance of commercial frameworks, the role of social media during COVID-19, and the growth of women's sports in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in sports administration and marketing, as well as the future of women's sports. Show notes - https://sportsgeekhq.com/podcast/christina-matthews-western-australian-cricket-association

Episode metadata supplied by the publisher feed · Published Sep 12, 2023

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Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA

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This episode was published on September 12, 2023.

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