Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

from The IAB Australia Podcast · host IAB Australia

Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the scenes. In the latest podcast we chat to international guest Amanda Tarpey, SVP Product Leadership at Nielsen, about Nielsen’s digital audience products. IAB CEO Gai Le Roy and Amanda cover cross-media measurement progress and comparable metrics, recommendations in market, open-source solutions and a lot more.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published May 16, 2019

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Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the scenes. In the...

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Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

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