Commercializing Luxury Fashion: Reaching the Right Customers with Amy Riordan

In this episode of Data Planet, host Emma Davis interviews Amy Riordan, CEO of Sachin & Babi. Amy shares how she transitioned from creative-driven marketing into data-informed growth, and how that shift changed the way she evaluates marketing investments, customer behavior, and business performance. She explains how e-commerce data helped Sachin & Babi better understand what customers wanted, refine merchandising and pricing strategies, and identify an opportunity to focus more deeply on the mother-of-the-bride and special-occasion market. Amy also discusses building a more customer-centric luxury fashion experience through personalized styling, complimentary alterations, and a data-driven approach to reducing returns, while sharing lessons from her transition into the CEO role and her approach to recognizing and developing talent within her team. Sachin & Babi website: https://www.sachinandbabi.com/