Common GA4 Mistakes to Avoid | Dana DiTomaso

Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!Follow DanaWebsite: https://kpplaybook.com/New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/LinkedIn: https://www.linkedin.com/in/dditomaso/YouTube: https://www.youtube.com/@kp_playbook/videos Bluesky: https://bsky.app/profile/danaditomaso.comResourceshttps://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/https://gettingthingsdone.com/00:00 Introduction and Guest Introduction00:10 Common GA4 Setup Mistakes00:57 Podcast Introduction and Host Updates02:44 Upcoming Events and Announcements04:49 Conversation with Dana DiTomaso Begins05:45 GA4 Horror Stories and Common Issues09:45 Advanced GA4 Tag Manager Tips15:14 Importance of Proper Traffic Filtering22:32 Tracking AI Traffic and Brand Building34:59 Challenges in Digital Marketing and Analytics41:35 Mike's Report and Learning Habits44:31 The Importance of Annotations in GA456:01 Challenges with GA4 Implementations01:01:30 Using BigQuery with GA401:03:01 Content Marketing Strategies with SparkToro01:05:29 Personal Interests and Recommendations01:13:00 Wrapping Up and Future Plans