Common Mistakes With Amazon Product Listings and How to Avoid Them

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! We’ll see you in The PPC Den! Highlights 0:00 Intro - Badger claws out! 1:17 Working on Amazon Ads while traveling 3:23 Recent book recommendations 6:50 How Amazon Ads has changed over the years 13:33 How product page optimization evolved 17:11 How to coach clients to pay attention to product listings 21:19 Define & identify “keyword stuffing” 25:28 How to clean up keyword stuffing 32:30 How to organize product listing for clarity 35:37 How to know if a listing is clear 41:45 Future mini-series coming?! Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links Marketing by Emma Thinking in Bets – Annie Duke (book) The Choice - Edith Eger (book) How Keyword Dumping Ruins Your PPC Campaigns Hemingway app The 3 Questions Your Amazon Product Listing Should Answer Amazon CTR 101: Improve Your Amazon Click-Through-Rate Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno