Common Sense SEO: A Smarter Approach to Grow and Sell Online

Most entrepreneurs are doing marketing backwards. Melanie Gorman reveals the common-sense SEO approach that helps service businesses get found online, convert visitors into clients, and stop wasting money on trends that never pay off.Favour sits down with Melanie Gorman, founder and chief strategist of Crownsville Media, to unpack what actually works in a world where Google, AI, and social platforms all reward clarity, specificity, and trust. Melanie brings 20+ years of experience helping therapists, lawyers, and other service professionals turn websites into real business assets, not just digital business cards.You'll discover why every service needs its own landing page, why blogging still matters in the age of AI, and how to make your website speak clearly to both humans and algorithms. Melanie also breaks down the difference between traffic and revenue, how to tell if a marketing channel is truly working, and why most businesses fail by trying to be everywhere instead of focusing on the right place.We break down the biggest myths around SEO, including why AI can give confident but misleading marketing advice, why your website needs to earn Google’s trust over time, and how to use data from Google Analytics and Search Console to make smarter decisions. Melanie also shares a practical framework for storytelling without oversharing, so you can build connection while protecting sensitive details.If you’ve ever wondered how to get more visibility without drowning in marketing chaos, this episode gives you the secret which is simple and strategic. This is just perfect for entrepreneurs, coaches, therapists, lawyers, and anyone who needs their website to do more than look good.Connect with Melanie Gorman via her website https://crownsvillemedia.com/ and she’s also on LinkedIn https://www.linkedin.com/in/melaniegorman/