Communicating Before, During, and After a Natural Disaster

On April 8, the National Housing Conference hosted its Solutions for Housing Communications convening at the National Press Club. The event brought together policymakers and affordable housing stakeholders to discuss tangible, impactful, and achievable actions to address the nation's most critical housing policy challenges. In today's episode, we revisit the panel, "Communicating Before, During, and After a Natural Disaster," featuring a discussion on how to communicate clearly and credibly before, during, and after a disaster. Panelists share practical messaging strategies, discuss common communication pitfalls, and offer guidance on reaching residents, policymakers, and the media at each stage of a disaster. Panelists included Marion McFadden, Vice President of Disaster Recovery at IEM; Michael Newman, General Counsel at the Insurance Institute for Business & Home Safety; Angie Garling, Senior Vice President, National ECE at LIIF; and Jessie Handforth Kome, Director at CohnReznick.