Communicating wine professionally

For a new episode of the Retail Influencer, I met with Alain Pardoms to talk about Delhaize’s September Wine Festival. The event, its commercial approach, market trends and how Delhaize aims to remain a reference in wine in Belgium: we take a closer look at the key elements of this year’s edition. Here you get the highlights. For the original conversation with Alain, head to the french stream of the Retail Influencer. Hosted on Ausha. See ausha.co/privacy-policy for more information.