Community-Centered Approach to Social Media Marketing- Kami Huyse, APR

Welcome Kami Huyse, APR, with Zoetica Media, and the founder of the Houston Social Media Breakfast, to PRSay - the podcast of the Houston Chapter of the Public Relations Society of America. Kami shares her journey as a communications professional and has seen the evolution of social media and its impact on community engagement for brands. Kami offers insight into connecting with your community and knowing where they are and where they are moving to on social media. She shares that a good brand follows their community to stay connected. Kami believes that marketing and PR must work together to have a strong social engagement strategy that brings value to a brand’s community. Kami brings great insight into the social media space, why we need strong content and how to show up authentically online. She would love to connect with other members on LinkedIn, so be sure to follow her @kamihuyse. Kami is also the founder of Smart Social Secrets. Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.