PRactically Speaking Houston

Welcome Jourdan B. Scruggs, Ed.D., to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Jourdan B. Scruggs, Ed.D. is a seasoned communications professional with over a decade of successful experience in higher education, retail grocery and government. Utilizing her areas of expertise, including strategic communications, media relations and digital media, she advances the missions and tells the stories of organizations and the people who are a part of them. Her work has been featured nationally on ABCNews and CNN. A scholar, researcher and practitioner, she is passionate about social justice. Her research interests include social justice education curriculum, resources and initiatives available to campus communities, and food security efforts on HBCU campuses. Connect with Jourdan B. Scruggs, Ed.D. at:https://www.linkedin.com/in/jourdan-b-scruggs/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations. 

Welcome Mona Lugay Tolbert, to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Mona Lugay Tolbert is a strategic communications leader with 20 years of experience helping organizations and executives build trust, strengthen brands, and take action through storytelling. Her expertise includes executive communications, public relations, media relations, crisis communications, thought leadership, content strategy, and nonprofit marketing.She partners with C-suite leaders to shape narratives, translate complex issues into clear, audience-focused messaging, and position organizations as leaders in their space. She is passionate about the evolving future of communications and storytelling.Connect with Mona Lugay Tolbert at:https://www.linkedin.com/in/monalugaytolbert/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Felicia Perez, MA, APR, to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Felicia Perez, MA, APR, is the founder of FAR Public Relations, a Houston-based, woman-owned communications firm specializing in media relations, brand storytelling and strategic communications. A former television news producer, she also serves as an adjunct instructor at the University of Houston and has held several leadership roles with PRSA Houston, including chapter president and currently serves as Assembly Delegate and APR Chair. Her work has earned local and national recognition, including a PRSA Silver Anvil Award of Excellence.Connect with Felicia Perez, MA, APR at:https://www.linkedin.com/in/feliciarussellperez/https://www.linkedin.com/company/farpublicrelations/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kami Watson Huyse, APR, to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Kami Watson Huyse, APR, is a communications strategist, keynote speaker, and author. Through Zoetica Media, she advises corporate communications and marketing teams on strategy, visibility, and AI-supported workflows. An early adopter, practitioner, and educator through three waves of communication technology, she helps PR and marketing leaders turn AI experimentation into useful workflows. She has trained thousands of communicators through Smart Social Mastery and the Social Media Breakfast of Houston and she serves on the PRSA Houston Board as the University Chair.Connect with Kami Watson Huyse, APR at:https://www.linkedin.com/in/kamihuyse/https://www.instagram.com/kamichat/Links mentioned on podcast:https://www.marketingaiinstitute.com/https://smbhou.comConnect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Julie B. Fix, APR, Fellow PRSA, to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Julie has a BA, Journalism from University of Houston. She is a former PRSA Houston board secretary, treasurer and Assembly Delegate. She was former leadership in the Texas Public Relations Association, including chair. She was a former board member and chair of the Public Relations Foundation of Texas. She was elected to the PRSA College of Fellows in 2010, served as 2017 Chair, Retired August 2021 after 20+ years teaching at UH. Connect with Julie B. Fix, APR, Fellow PRSA at:https://www.linkedin.com/.../julie-b-fix-apr-fellow-prsa.../Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Mike O’Neill, to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Mike O’Neill is a corporate communications and public relations leader who blends nearly a decade of strategic messaging experience with a 25-year foundation in broadcast journalism. He combines the instincts of a newsroom veteran with the discipline of a corporate communicator, crafting stories that inform, influence, and build trust.Mike began his career in 1993 as a news photographer in Great Falls, Montana, before moving to Colorado Springs, Austin, and Houston. In Houston, he served as a producer at KTRK and later as Executive Producer at KHOU, leading newsroom teams and overseeing major market coverage.He later transitioned into corporate communications at MetroNational, the real estate company that owns and operates all of Memorial City, before joining TDECU in 2022 to lead its external communications and media relations efforts. Mike is currently pursuing a Master’s degree in Strategic Communication and Innovation at Texas Tech University and serves as Treasurer for PRSA Houston.Connect with Mike O'Neill at:https://www.linkedin.com/in/mikeoneill2348/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Laura Frnka-Davis, APR, to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Before founding LFD Communications, Laura honed her expertise at some of Houston’s well-known nonprofits and businesses, including Texas Children’s Hospital, Pierpont Communications, and LifeGift. Her comprehensive understanding of multiple communications disciplines, from media relations to PR writing to internal and external communications, including crisis communications, instills confidence in her clients and collaborators.In recognition of her outstanding contributions to the field, Laura was named the Public Relations Society of America (PRSA) Houston Chapter Solo Practitioner of the Year in 2020. Her continued success was marked by silver Excalibur awards in integrated communications for campaigns associated with the Houston Botanic Garden in 2021 and 2022 and a bronze PRSA Houston Excalibur award in 2023 for her work with Teach For America Houston. In 2024, LFD Communications further solidified its reputation, bringing home two awards from PRSA Houston and one from the International Association of Business Communications (IABC) Houston. In 2025, she received a silver Excalibur Award in the integrated communications campaign category for her work on the Sugar Land Arts & Music Fest.Laura is an instructor in the Leadership Institute for Nonprofit Executives in the Susan Glasscock School of Continuing Studies. Connect with Laura Frnka-Davis, APR at:LinkedIn: https://www.linkedin.com/in/laurafrnka-davis/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kristoffer Smith to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Kristoffer Smith is a communications and public relations professional with over 15 years of experience specializing in creative direction, content creation, and production. With expertise spanning school public relations, sports, short films, corporate projects, commercials, promotional videos, news, and photography, Smith has a proven track record of managing cross-platform campaigns, leading teams, and driving brand recognition through innovative multimedia solutions. An award-winning creative with mastery in Adobe Creative Cloud, video production, and digital communication, Smith strives to bring diverse social and cultural experiences to his audiences, aiming to inform, intrigue, and inspire.Connect with Kristoffer Smith at:LinkedIn: https://www.linkedin.com/in/kristoffer-smith-59728793 Website: https://kristoffersmith.my.canva.site/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Leslee Hackett to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Leslee is a digital marketing and public relations consultant with 12+ years of experience developing data-driven communication strategies that elevate brand visibility and audience engagement. She specializes in social media strategy, content management, integrated internal and external communications, and multimedia storytelling, with a strong focus on analytics and performance optimization. Her work bridges creativity and strategy, helping organizations translate complex messages into compelling digital narratives that deliver measurable results. Currently pursuing her Accreditation in Public Relations (APR) to further strengthen ethical, strategic communications practice.Connect with Leslee Hackett at:LinkedIn: https://www.linkedin.com/in/lesleeh/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Robyn Patterson to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Robyn Patterson is a senior public affairs strategist with deep experience at the intersection of politics, policy, and media. She served as a spokesperson in the Biden White House, where she led communications strategy on some of the administration’s most complex and high-profile issues—including labor and tech policy, civil rights, and crisis response. In that role, she prepared senior officials for major media interviews, developed cross-agency messaging frameworks, and worked closely with national reporters to shape coverage during fast-moving events.Before joining the White House, Robyn served in senior communications roles at the U.S. Department of Commerce and in the Office of Speaker Nancy Pelosi, helping to navigate legislative negotiations, economic messaging, and media engagement at the highest levels of government.Today, Robyn is building the public affairs practice at Allison Worldwide, a leading marketing and communications agency. In this role, she advises companies, coalitions, and philanthropic organizations on how to navigate today’s evolving policy landscape, communicate with credibility in polarized environments, and respond strategically to reputational risks. She specializes in helping clients apply campaign-style communications strategies—message discipline, stakeholder engagement, and rapid response—to private sector and nonprofit challenges.Be sure to join us for our Networking Luncheon:  Shaping Power: How Strategic Communications Influence Policy, Perception, and Public TrustDate: February 11 Time: 11:30 AM - 1:00 PMLocation: Houston-Galveston Area Council 3555 Timmons Ln #100 Houston, TX 77027High Stakes. High Visibility. High Impact.Join us for a powerful conversation with Robyn Patterson, senior public affairs strategist at Allison Worldwide and former spokesperson in the Biden White House. Robyn will share an inside look at how high-level communications strategies are developed and deployed when the stakes are highest.Join PRSA Houston for a timely and practical discussion on communications that shape outcomes when it matters most. Don’t just respond—lead.Sign up and learn more about Robyn. Register here: https://prsahouston.starchapter.com/meetinginfo.php...Connect with Robyn Patterson at:LinkedIn: https://www.linkedin.com/in/robyn-patterson/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Corey Martin to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Corey has spent over 25 years contributing to powerful integrated earned communications programs – connecting influencer marketing with earned media to effectively take advantage of an ever-changing media landscape. Press + media influencers as well as social + cultural influencers create a media dynamic that requires a cohesive strategy and as Managing Director of Media & Influence at Allison Worldwide, Corey focuses on bringing an evolved approach to an expanding media universe to deliver true ROI for clients. Corey has built PR and influencer strategies for Super Bowl advertising campaigns and “Big Game” guerilla marketing initiatives leveraging influencers for a variety of brands including Cetaphil, AXE, Dove Men+Care, Flipz and many others. Corey is also a professor of influencer marketing at Montclair State University and creates content with his husband and son on their Instagram and TikTok Channel @RainbowDads with over 2M+ followers across Instagram and TikTok. RainbowDads has become a go-to voice for brands looking to connect with families through authenticity and laughter love of sports. Known for deep ties to the NFL, Buffalo Bills, and broader sports community, Corey brings both professional and personal influencer expertise to his work with a variety of clients.Be sure to join us Thursday, Jan 22 for our webinar INFLUENCE IN MOTION: WHAT’S HOT, WHAT’S NEXT, AND WHAT MATTERS IN 2026 Register here: https://prsahouston.starchapter.com/meetinginfo.php?id=255&ts=1768491338Connect with Corey Martin at:LinkedIn: https://www.linkedin.com/in/corey-r-martin-b604a5/Instagram: https://www.instagram.com/coreyreidmartin/https://www.instagram.com/rainbowdads/Connect with Veronica V. Sopher at:Website: https://www.veronicavsopher.com/Social:@VeronicaVSopherLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Angelique Myers Evans, MPA, APR to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.Angelique Myers Evans, MPA, APR is the Chief Communications Officer at Houston TranStar, where she leads internal and external strategic communications for a multi-agency regional transportation and emergency management organization. She also serves as the President of PRSA Houston, one of the nation’s largest Public Relations Society of America chapters.Angelique is the founder of Angie Malone Studios and brings more than 20 years of experience spanning radio and television broadcasting, public relations, and executive coaching. Holding a Master of Public Administration and Accredited in Public Relations (APR), she helps professionals communicate with clarity, confidence, and impact—on stage, on camera, and in the boardroom.Connect with Angelique at:LinkedIn: https://www.linkedin.com/in/angiemalone/Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Jeff Frey, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Jeff shares about The Synergy Between Artificial Intelligence and Emotional Intelligence in Modern PR Campaigns.Jeff Frey is the Founder and CEO of Vital Competence, a consulting firm at the forefront of blending Artificial Intelligence (AI) and Emotional Intelligence (EI) for innovative solutions. He has worked with organizations like NASA, ExxonMobil, and Baylor College of Medicine to drive impactful outcomes. Jeff advances these concepts through research and courses at Rice University’s Jones Graduate School of Business MBA program and the University of Houston’s Wolff Center for Entrepreneurship.Connect with Jeff at:LinkedIn: http://linkedin.com/in/jdfrey Instagram: https://www.instagram.com/jeffreydfrey/Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Hannah Pietsch, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Hannah shares about Prioritizing Personal Development.With nearly 15 years of experience spanning the communications spectrum, Hannah Pietsch is a proven communications professional with expertise in media relations and internal communications.As the owner of Beloved Communications, LLC, she serves clients in a variety of industries, from health care and real estate to cosmetology and non-profit, by crafting and executing multifaceted internal and external communications strategies that deliver the results the client wants.Hannah holds a Master of Professional Studies in Strategic Public Relations from George Washington University. She lives in Katy with her husband of 15 years and their two sons. When she isn’t playing monster trucks or cooking another meal to feed her growing boys, Hannah enjoys a good workout, plugging into personal/professional development, and writing her first book.Connect with Hannah at:LinkedIn- https://www.linkedin.com/in/hannahfpietsch/Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Anh Nguyen, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Anh shares about Why Purpose-Driven Marketing Works.Anh Nguyen is the Chief Brand Amplifier at Amplified Marketing, where she helps purpose-driven brands, social impact ventures, and nonprofits through #MarketingThatMatters. She’s also passionate about empowering women professionals and business leaders to uncover their unique stories and build personal brands that spark confidence and growth.As a consultant and speaker, Anh loves being a catalyst for growth—helping her clients find their voice, embrace thought leadership, and build meaningful connections. Known for her down-to-earth style and knack for sparking big ideas, Anh inspires leaders and brands to discover their potential and create a ripple effect of impact in their industries.Connect with Anh at:LinkedIn- https://linkedin.com/in/anhtnguyen170https://linkedin.com/company/AmplifiedMktgTXFacebook- https://facebook.com/AmplifiedMktgTXInstagram- https://instagram.com/AmplifiedMktgTXYoutube- https://youtube.com/@AmplifiedMktgTXLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Carla Sapsford Newman, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Carla shares about Storytelling As Your Superpower.Carla is a recovering journalist with a double masters in journalism and international affairs from Columbia. She specializes in multi-channel storytelling, crafting pitches around stories she would have run as an editor and producer earlier in her career. Stories with emotion, struggle and grit that reveal aspects of our community we don't often hear about. She started out as a field producer for CNN and ABC in New York before becoming a freelance writer, producer, newsroom manager and reporter overseas in Europe and Southeast Asia. Carla has led a multi-million dollar multimedia sports marketing campaign, and later joined a public radio startup leadership team. In between, she moved to public affairs and strategic communications.Connect with Carla at:LinkedIn- linkedIn.com/in/carlasapsfordLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Robyn Egbert, to PRSay – the podcast of the Houston PRSA Chapter.On this episode, Robyn shares about Community Building In PRSA.Robyn Egbert is a strategic communicator who thrives in connecting organizations and brands to their communities. Receiving her Master of Arts in Mass Communication from the University of Houston, her background lies in developing and managing communication campaigns, public involvement plans, community outreach, reputation and stakeholder management, media relations, and digital marketing. She has spoken at national conferences, been a mentor to undergraduate public relations students, and currently serves on the Board of Directors for the Public Relations Society of America - Houston Chapter. Outside of public relations, she is also a volunteer with the Junior League of Houston and actively challenges herself to be a better professional and leader within her community. Connect with Robyn at:LinkedIn- https://www.linkedin.com/in/balabanrobyn/Email- [email protected] more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Ramona Crayton, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Ramona shares about The Importance of Transit Communication and Public Relations.Ramona is a Native Houstonian, with over 20 years of experience as a Communications professional. She holds a designation as a Certified Meeting Professional (CMP) and Change Management. Interesting Fact: She spent 3 years in Iraq during Operation Iraqi Freedom as a civilian contractor. Ramona loves to travel and fitness.Connect with Ramona at: www.linkedin.com/in/harrietramonacraytoncmp-a1124a13https://www.facebook.com/ramona.crayton.50Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter.On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR.As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on Public Relations from The University of Texas at San Antonio, Tala refined her skills in media relations and successfully crafted and executed communication strategies, securing coverage in various online and broadcast local and trade publications.Currently, Tala proudly serves as one of the 2024 PRSA Houston Board Directors and will be leading the New Young Professionals Committee. Her leadership journey includes being the President of the PRSSA at UTSA and a board member of the PRSA San Antonio, where she revitalized the chapter within a semester and raised substantial funds. Committed to inclusive initiatives, her background reflects a dedication to community engagement and diverse perspectives.Connect with Tala at:LinkedIn: www.linkedin.com/in/tala-kseibi-04727a172Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter.On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS.Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust professional background, Hailey is the driving force behind orchestrating the development and design of sophisticated corporate communications campaigns. Her primary objectives include elevating brand awareness and providing strategic support to the marketing and sales teams. In her current role at CAMS, Hailey formulates messaging strategies and leads the execution of targeted marketing campaigns aimed at educating external stakeholders about CAMS and its comprehensive range of services. Prior to joining CAMS, Hailey had extensive experience working with reputable B2C and B2B marketing agencies, where she managed diverse portfolios for clients across industries. Hailey's academic background includes a B.A. in Advertising and an M.A. in Mass Communications, with a specialized focus on social media behavior research.Melissa Kinsella is the Director of Corporate Marketing Communications & Administration at CAMS. She leads the organization's communications team and develops strategic internal and external communication strategies to ensure brand identity and the company's objectives. Since joining CAMS in 2019, Melissa has directed highly effective marketing and branding campaigns utilizing the company's multi-faceted media channels. As a result of her creative approaches, CAMS received constant recognition and traffic to its digital assets, elevating the company's position as a first-in-class steward for infrastructure asset owners. With over 22 years of experience, she manages business operations and support, marketing, and communications, client relations, event management, and organizational development. Prior to CAMS, she held related positions at American Midstream, Egon Zehnder, and Valerus Field Solutions. Under Melissa's leadership, CAMS was recently named one of the Best & Brightest Companies to Work for in the Nation. Melissa holds a Bachelor of Science and Event Management degree from Indiana University.Connect with Hailey at:LinkedIn: https://www.linkedin.com/in/ngocbuihailey/Connect with Melissa at:LinkedIn: https://www.linkedin.com/in/melissahauger/

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.Valonia Walker, APR, is the Chief Communications Officer in Hempstead ISD. She is a one-person shop and is gearing up the start of school!Valonia is a high-energy school communications pro and attributes much of her success to mentors she has had and her passion for life-long learning.In this episode Valonia shares how she found her way to public relations in college, and with being active in PRSSA, found a love for the profession.  She has gone on to have a successful career with several organizations and has earned her APR accreditation.You can find Valonia at https://www.linkedin.com/in/valoniawalker. Be sure to connect with her.PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better.Today’s guest is Leslee Hackett. As an avid learner, Leslee is always committed to improving her craft within the Public Relations and Communications field. Leslee is an analytical thinker that has a proven track record of developing successful social media plans, content creation and management ideas, effective media monitoring, concise trend spotting, creating pitches, conducting website updates, and making Canva based graphics. As well as established key strategies that thrive in any company environment such as the execution of external and internal marketing techniques. When Leslee is not working within the PR field you can find her taking photos, volunteering, teaching bible study, and learning new tricks of the trade!Tune in to this episode to learn more about Leslee and be sure to connect on LinkedIn - https://www.linkedin.com/in/lesleeh/Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome Ashley Small, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Ashley shares about Lessons on Leadership.There is a unique place where PR, technology, and digital media overlap, and in that place, you’ll find Ashley Small, Founder, and CEO of Medley Inc. Ashley’s proven PR and digital marketing strategies have helped brands grow their visibility, amplify their voice and expand their reach across the world.In 2008, when social media was newly on the rise, Ashley set out on a mission to marry traditional PR with the latest trends in technology. Since then, she has launched a boutique PR and digital marketing agency, Medley Inc., and has worked with organizations such as Major League Baseball, AT&T, The City of Houston and The Rose Houston to meet their marketing goals, specifically geared towards African American and Latino consumers.A Google AdWords certified specialist, Ashley has been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX, and more as an expert in business, technology, social media, and public relations. She is an alumnus of the Goldman Sachs 10,000 Small Businesses program and Leadership Houston as well as one of Houston Business Journal’s 2018 40 under 40 leading professionals and the 2019 Greater Houston Partnership HYPE Impact Business Leader award winner. In 2021, she was named a Woman in the Fast Lane by the Greater Houston Women’s Chamber of Commerce.Through her work in the community, she has educated and trained more than 5,000 girls and budding entrepreneurs in the areas of technology, social media, and leadership development.Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyrsmall/Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

 Welcome Tiffany Marascio, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Tiffany shares about How To Start In PR, No Matter Your Age Or Where You Are In Your Career.Tiffany was born and raised in the Greater Houston area where she lives with her husband and three kids. She holds a master’s degree in marketing from the University of Houston and a bachelor’s degree from the University of Texas at Austin in studio art. She is an active part of her community and enjoys sharing with residents and visitors everything that North Houston has to offer.Connect with Tiffany at:LinkedIn: https://www.linkedin.com/in/tiffanymarascio/,Facebook: https://www.facebook.com/tiffanymarascio1/,Instagram: https://www.instagram.com/tiffanymarascio/,Twitter: https://twitter.com/tmarascioLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome Becky Best, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Becky shares about The Many Paths A Career in PR Can Take You.Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending 20 years in leadership positions in corporate social responsibility at financial services companies.During this time, she served on nearly a dozen nonprofit boards in Michigan and Texas, earning several awards for her efforts and igniting a passion for nonprofit work. After Hurricane Harvey highlighted the region’s significant numbers of homeless pets, she pivoted once more to use her grant-making and community relations skills to help improve the quality of life for pets and people. Today, she is the director of the Gulf Coast Animal Welfare Alliance and has been appointed by the Houston City Council to serve on the advisory board for the city’s BARC animal shelter.Becky earned a bachelor’s degree in journalism with a concentration on public relations from Stephen F. Austin University, a Master’s in Business Administration from Davenport University in Michigan, and her Accreditation in Public Relations. She has served on the board of directors for Houston PRSA and is a current APR Committee co-chair. Connect with Becky at:LinkedIn: https://www.linkedin.com/in/beckyebest Website: https://gulfcoastanimalwelfarealliance.orgLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Jonathan Diamond, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jonathan shares about Media Relations.Jonathan Diamond is the business editor at the Houston Chronicle.Before returning to Houston in 2022, Jonathan worked as the West Coast Editor of CoStar News in Los Angeles. He was also previously editor of the Los Angeles Business Journal, leading it in 2016 to 16 national and regional journalism awards.Jonathan holds a bachelor’s degree from Boston University and a master’s in public policy from UCLA.Connect with Jonathan at:LinkedIn: https://www.linkedin.com/in/jonathan-diamond-7016228Twitter: https://twitter.com/jdiamondLALearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations 

 Welcome Anne Hedrich, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Anne shares about Communicating in the Roaring 20's.Anne Hedrich is an award-winning communicator with more than 20 years of communications experience, spanning strategic communications, internal communications, employee engagement, key messaging, public disclosure, issues and reputation management, crisis communications, channel strategy and brand communications. Anne recently made the switch from the energy industry to the defense industry where she holds the role of Sr. Director, Employee Engagement and Internal Communications for Elbit Systems of America. She is also president-elect of IABC Houston.Connect with Anne at:LinkedIn: www.linkedin.com/in/annehedrichLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations. 

 Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses.Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New Media Journalism from Full Sail University. Zondra has ten years of experience writing about arts, culture, and several other topics. She also has experience in video production, audio production, and social media management.Connect with Zondra at:Instagram, Facebook, Pinterest, LinkedIn, Twitter: @freshmediablogYouTube: www.youtube.com/@freshmedia713Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome Laura Pennino, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Laura shares about Authenticity and Integrity in the PR Profession.Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fleishman-Hillard from 1998 to 1999 as a senior consultant to FH teams and clients before starting Pennino and Partners in September 1998. Won a Houston Better Business Bureau Award of Excellence in 2022 in the PR/Marketing category. Supporter of non profit organizations that benefit children and animals. Actively involved in fostering and adopting dogs, puppies, cats and kittens.Connect with Laura at:LinkedIn: https://www.linkedin.com/in/penninoandpartners/Text or giver her a call: (713)-419-1776Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome Jordan Hunter Rice, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Jordan shares about Strategic Comms in the Political Sector.Jordan Hunter Rice, a policy analyst and strategic communications expert, leads teams in developing actionable strategies and guides clients through the ever-evolving political and economic environment. A former White House Press Secretary and congressional staffer, she is plugged into the policy world and 24-hour news cycle to ensure her clients are ahead of what’s to come.While on Capitol Hill, she created and executed communications campaigns and strategies for a wide range of policy arenas and supported efforts on the House Armed Services Committee. After her stint on the Hill, Rice served as press secretary at the White House Office of Science and Technology Policy, where she delivered on communications strategies supporting over 90 science and technology streams and played an integral role in the COVID-19 international science response.She graduated from the University of Texas at Austin with a Bachelors of Science in Political Communications and worked in the Texas State Capitol throughout her time in Austin.Connect with Jordan at:LinkedIn: https://www.linkedin.com/in/jordan-hunter-rice/Instagram: @jordan.like.mikeFacebook: Jordan Hunter RiceLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations 

Welcome Tamara Washington, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/MediaTamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The native Texan and University of Houston graduate spent nearly 10 years in the news business, with 7 years at KPRC-Local 2 (NBC Houston local affiliate) as Assignments Manager/Internship Coordinator, Assignments Editor for NBC Network and as Assistant News Director/Content Manager at KVOA (NBC in Tucson, AZ).Tamara has been featured on Fox, NBC and CNN as a Public Relations expert regarding various hot topics in sports to corporation down falls. As a Publicist and a Manager, she currently represents NFL and NBA professional athletes, executives, actors, television and radio personalities, corporations and brands. Tamara is a member of NABJ (National Association of Black Journalists) and PRSA. When Tamara is not working she is spending time with her family, reading, and traveling.Connect with Tamara at:LinkedIn: https://www.linkedin.com/in/tamara-washington-bb6b1726/Instagram: www.instagram.com/boomtamara Twitter: https://twitter.com/BoomTamaraLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kristina Michel, to PRSay – the podcast of the Houston PRSA Chapter.On this episode, Kristina shares about her Journey From H-GAC To Auckland.Kristina Michel is a communications and public relations professional with 14 years of experience, primarily in the higher education, healthcare, and government sectors.Kristina's areas of expertise include: copywriting, editing, speechwriting, media relations and crisis communications management, strategic communications planning, executive communications, internal communications, reporting and analytics, and marketing. She has a Bachelor of Arts in Communications - Print Journalism from the University of Houston and is a member of the Public Relations Society of America and the International Association of Business Communicators. Kristina is PRSA-certified in Organizational Leadership and Crisis Communications.Previous organizations Kristina worked at include the National Pharmacy Technician Association, the University of Houston, and Houston Methodist Willowbrook Hospital. Her most recent role has been as senior writer & editor at the Houston-Galveston Area Council, but in mid-February 2023, she will be moving overseas for a job opportunity in Auckland, New Zealand.Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristina-michel/Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome Laura Pennino, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Laura shares about Authenticity and Integrity in the PR Profession.Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fleishman-Hillard from 1998 to 1999 as a senior consultant to FH teams and clients before starting Pennino and Partners in September 1998. Won a Houston Better Business Bureau Award of Excellence in 2022 in the PR/Marketing category. Supporter of non profit organizations that benefit children and animals. Actively involved in fostering and adopting dogs, puppies, cats and kittens.Connect with Laura at:LinkedIn: https://www.linkedin.com/in/penninoandpartners/Text or giver her a call: (713)-419-1776Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations. 

Welcome Vannessa Wade, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Vannessa shares about Understanding Messaging and Your Role In It.Vannessa Wade is the founder and CEO of Connect The Dots PR. Often called an “idea oven” and “branding magnet,” she has been featured in magazines such as Black Enterprise and Fast Company. From working on legislative campaigns, to supporting UNICEF, Wade has been able to help brands position themselves in newsworthy and culturally relevant ways. Her contacts span the gamut across the media and influencer landscape.Wade is as driven about public service as she is about public relations. She volunteers her time and expertise to various civic organizations including Kids Meals and The Sickle Cell Marc Thomas Foundation. She serves as Diversity Chair for PRSA Houston, Executive Director of ColorComm Houston and has spoken at The Texas Conference for Women and presented at NABJ. In 2015, she created a branding series aimed at helping college students learn how to brand themselves. Wade is a graduate of the University of Houston.Connect with Vannessa at:Facebook: https://www.facebook.com/vannessawadeLinkedIn: https://www.linkedin.com/in/vannessawadeLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Bridgett Holden, to PRSay – the podcast of the Houston PRSA Chapter.On this episode, Bridgett shares about The Journey Through PR and Advice for Upcoming Members.Bridgett studied Broadcast Journalism at Texas Woman's University (TWU). Her clientele ranges from Fasion, Beauty, Sports, Entertainment, Politics, and Nonprofits. She is a military child and was raised overseas in Kaiserslautern, Germany- Bridgett used to speak German and French. She absolutely loves what she does.Connect with Bridgett:IG: @shebridgesmediaincTwitter: @shebridges_prFB: SHE Bridges PR LinkedIn: SHE Bridges PRLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter.On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR.As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on Public Relations from The University of Texas at San Antonio, Tala refined her skills in media relations and successfully crafted and executed communication strategies, securing coverage in various online and broadcast local and trade publications.Currently, Tala proudly serves as one of the 2024 PRSA Houston Board Directors and will be leading the New Young Professionals Committee. Her leadership journey includes being the President of the PRSSA at UTSA and a board member of the PRSA San Antonio, where she revitalized the chapter within a semester and raised substantial funds. Committed to inclusive initiatives, her background reflects a dedication to community engagement and diverse perspectives.Connect with Tala at:LinkedIn: www.linkedin.com/in/tala-kseibi-04727a172Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter.On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS.Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust professional background, Hailey is the driving force behind orchestrating the development and design of sophisticated corporate communications campaigns. Her primary objectives include elevating brand awareness and providing strategic support to the marketing and sales teams. In her current role at CAMS, Hailey formulates messaging strategies and leads the execution of targeted marketing campaigns aimed at educating external stakeholders about CAMS and its comprehensive range of services. Prior to joining CAMS, Hailey had extensive experience working with reputable B2C and B2B marketing agencies, where she managed diverse portfolios for clients across industries. Hailey's academic background includes a B.A. in Advertising and an M.A. in Mass Communications, with a specialized focus on social media behavior research.Melissa Kinsella is the Director of Corporate Marketing Communications & Administration at CAMS. She leads the organization's communications team and develops strategic internal and external communication strategies to ensure brand identity and the company's objectives. Since joining CAMS in 2019, Melissa has directed highly effective marketing and branding campaigns utilizing the company's multi-faceted media channels. As a result of her creative approaches, CAMS received constant recognition and traffic to its digital assets, elevating the company's position as a first-in-class steward for infrastructure asset owners. With over 22 years of experience, she manages business operations and support, marketing, and communications, client relations, event management, and organizational development. Prior to CAMS, she held related positions at American Midstream, Egon Zehnder, and Valerus Field Solutions. Under Melissa's leadership, CAMS was recently named one of the Best & Brightest Companies to Work for in the Nation. Melissa holds a Bachelor of Science and Event Management degree from Indiana University.Connect with Hailey at:LinkedIn: https://www.linkedin.com/in/ngocbuihailey/Connect with Melissa at:LinkedIn: https://www.linkedin.com/in/melissahauger/Learn more about the PRSA Houston Chapter, our events and opportunities at

Welcome Becky Best, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Becky shares about The Many Paths A Career in PR Can Take You.Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending 20 years in leadership positions in corporate social responsibility at financial services companies.During this time, she served on nearly a dozen nonprofit boards in Michigan and Texas, earning several awards for her efforts and igniting a passion for nonprofit work. After Hurricane Harvey highlighted the region’s significant numbers of homeless pets, she pivoted once more to use her grant-making and community relations skills to help improve the quality of life for pets and people. Today, she is the director of the Gulf Coast Animal Welfare Alliance and has been appointed by the Houston City Council to serve on the advisory board for the city’s BARC animal shelter.Becky earned a bachelor’s degree in journalism with a concentration on public relations from Stephen F. Austin University, a Master’s in Business Administration from Davenport University in Michigan, and her Accreditation in Public Relations. She has served on the board of directors for Houston PRSA and is a current APR Committee co-chair. Connect with Becky at:LinkedIn: https://www.linkedin.com/in/beckyebest Website: https://gulfcoastanimalwelfarealliance.orgLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Jordan Hunter Rice, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Jordan shares about Strategic Comms in the Political Sector.Jordan Hunter Rice, a policy analyst and strategic communications expert, leads teams in developing actionable strategies and guides clients through the ever-evolving political and economic environment. A former White House Press Secretary and congressional staffer, she is plugged into the policy world and 24-hour news cycle to ensure her clients are ahead of what’s to come.While on Capitol Hill, she created and executed communications campaigns and strategies for a wide range of policy arenas and supported efforts on the House Armed Services Committee. After her stint on the Hill, Rice served as press secretary at the White House Office of Science and Technology Policy, where she delivered on communications strategies supporting over 90 science and technology streams and played an integral role in the COVID-19 international science response.She graduated from the University of Texas at Austin with a Bachelors of Science in Political Communications and worked in the Texas State Capitol throughout her time in Austin.Connect with Jordan at:LinkedIn: https://www.linkedin.com/in/jordan-hunter-rice/Instagram: @jordan.like.mikeFacebook: Jordan Hunter RiceLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Kaan Camuz and Anh Gilmore, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Kaan and Anh share about Connecting and Informing The Community For The Betterment Of Our Youth.Kaan Camuz is an educator with nearly 25 years of experience... He studied Electrical Engineering and Education at University of Houston, Sam Houston State University and at University of Texas and proceeded to help establish and work at Harmony Public Schools, where he has found his true passion of connecting communities through informing and educating people. He currently serves as the Chief Public Relations Officer of this great statewide public charter school system and helps spread the wonderful stories of successful young generations to find more community resources and support for thousands of students together with his enthusiastic colleagues.Connect with Kaan at:LinkedIn: https://www.linkedin.com/in/kaancamuz/Anh Gilmore is a School Public Relations Specialist who is dedicated to fostering effective communication and building positive connections within the community. With 12 years of experience in educational communications, she plays an important role in strengthening relationships between schools, parents, students and the broader community. Seeing students and staff thriving and benefiting from shared resources is her motivation and drive.Connect with Anh at:Twitter: @AnhGilmoreHTXLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses.Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New Media Journalism from Full Sail University. Zondra has ten years of experience writing about arts, culture, and several other topics. She also has experience in video production, audio production, and social media management.Connect with Zondra at:Instagram, Facebook, Pinterest, LinkedIn, Twitter: @freshmediablogYouTube: www.youtube.com/@freshmedia713Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Joanne Miceli-Bogash, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Joanne shares about Development of Fundraising Techniques Utilizing Full- and Part-time Catholic Priests.Joanne has a 20+ year marketing background, Director of Client Services at Sky Marketing Ltd (sampling program through travel industry); PR for Broward Partnership for the Homeless in Ft. Lauderdale; PR for Broward Meals on Wheels, Pantry of Broward, several South Florida athlete-led n/p and on-going for Note in the Pocket, a NC charity which raises awareness of clothing insecurity among school-aged children; PR for Broward Public Library Foundation; Sustaining Member of the Junior League of Long Island and Fort Lauderdale, Houston Rodeo volunteer. She is Mom to Aryne, mother-in-law to JT, and proud grandma of Blair (2.5 years old) with a baby boy expected next month. Joanne believes we are all our brother's keeper, we have an obligation to alleviate suffering in the world. Connect with Joanne at:Facebook: https://www.facebook.com/joanne.micelibogashTwitter: https://twitter.com/jmbogashLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Tamara Washington, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/MediaTamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The native Texan and University of Houston graduate spent nearly 10 years in the news business, with 7 years at KPRC-Local 2 (NBC Houston local affiliate) as Assignments Manager/Internship Coordinator, Assignments Editor for NBC Network and as Assistant News Director/Content Manager at KVOA (NBC in Tucson, AZ).Tamara has been featured on Fox, NBC and CNN as a Public Relations expert regarding various hot topics in sports to corporation down falls. As a Publicist and a Manager, she currently represents NFL and NBA professional athletes, executives, actors, television and radio personalities, corporations and brands. Tamara is a member of NABJ (National Association of Black Journalists) and PRSA. When Tamara is not working she is spending time with her family, reading, and traveling.Connect with Tamara at:LinkedIn: https://www.linkedin.com/in/tamara-washington-bb6b1726/Instagram: www.instagram.com/boomtamara Twitter: https://twitter.com/BoomTamaraLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Anne Hedrich, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Anne shares about Communicating in the Roaring 20's.Anne Hedrich is an award-winning communicator with more than 20 years of communications experience, spanning strategic communications, internal communications, employee engagement, key messaging, public disclosure, issues and reputation management, crisis communications, channel strategy and brand communications. Anne recently made the switch from the energy industry to the defense industry where she holds the role of Sr. Director, Employee Engagement and Internal Communications for Elbit Systems of America. She is also president-elect of IABC Houston.Connect with Anne at:LinkedIn: www.linkedin.com/in/annehedrichLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Samantha Humphrey, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Samantha shares about Building Communities.Samantha Humphrey is the 31-year-old Director of Economic Development and Grant Management for Chambers County, Texas. She is responsible for managing $40 million in state and federal grants for the County, promoting economic and community development and serving as the County's Public Information Officer. In her spare time, Samantha donates her skills to a variety of nonprofit and community development endeavors, including the Texas GATORFEST, H-GAC Local Development Corporation, Anahuac Youth Sports Organization Basketball Board of Directors and the Double Bayou Civic Club. She is an elected Trustee of the Anahuac Independent School District Board of Trustees. She has spoken to statewide audiences about grant management and was honored, along with her amazing staff, as the 2021 Anahuac Area Chamber of Commerce Persons of the Year.Samantha earned her Bachelor of Science in Public Relations from The University of Texas at Austin in 2013 and is currently working toward her Master of Public Administration at Lamar University. She is a certified Professional Community and Economic Developer and Construction Purchaser.She has been married to her husband, Justin, for eight years and together they share three children: seven-year-old Wylie, four-year-old Hank and one-year-old Max.Connect with Samantha at:LinkedIn: https://www.linkedin.com/.../samantha-humphrey-pced.../Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kristyn Hunt Cathey, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Kristyn shares about Taking the Leap: Transitioning from a Team of One to a Team of Many.Kristyn Hunt Cathey, APR is the Director of Communications for Goose Creek CISD. Before coming to the district, she served for 12 years as the Media/Communications Specialist for Port Arthur Independent School District, where she served in a one-person role. She began her professional career in 2004 as a lecturer of Communications at Lamar University, where she remains as an adjunct. In addition to her jobs, she serves on various committees throughout her community and beyond, including Houston PRSA, Houston Metropolitan Chapter of Delta Sigma Theta Sorority, Inc., Texas School Public Relations Association, and the National School Public Relations Association. She is currently the Houston-Beaumont Area Vice-President for TSPRA and earned the coveted Accreditation of Public Relations in 2022. She was honored to serve as part of the inaugural class of the Southeast Texas 40 Under 40 and the National School Public Relations Association 35 Under 35; both in 2014. Connect with Kristyn at:LinkedIn: https://www.linkedin.com/.../kristyn-hunt-cathey-apr.../Facebook: https://www.facebook.com/KHCathey/Twitter: @Kristyn1203Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Lee Vela, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Lee shares about Public Affairs.Lee Vela is VP of Public Affairs of Clear Channel Outdoor. He has had 50 years in the public relations/public affairs industry working in agencies, governmental agencies, and corporate.Connect with Lee at:Facebook: https://www.facebook.com/lee.vela.54Twitter: @LeeVela123Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations

Welcome Jonathan Diamond, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Jonathan shares about Media Relations.Jonathan Diamond is the business editor at the Houston Chronicle.Before returning to Houston in 2022, Jonathan worked as the West Coast Editor of CoStar News in Los Angeles. He was also previously editor of the Los Angeles Business Journal, leading it in 2016 to 16 national and regional journalism awards.Jonathan holds a bachelor’s degree from Boston University and a master’s in public policy from UCLA.Connect with Jonathan at:LinkedIn: https://www.linkedin.com/in/jonathan-diamond-7016228Twitter: https://twitter.com/jdiamondLALearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kacey Wilkins, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Kacey co-presents with consultant, Alexis Vargas, about the campaign: Powered For Good, Powered On For All Texans.Mrs. Kacey Wilkins serves as the Manager of Communications and Marketing for HARC. Throughout her career, Mrs. Wilkins has always had a passion for strategic thinking and creative communication. With over twenty years of experience in the nonprofit sector, she has managed many projects, from strategic planning to event planning, fundraising initiatives, and communication campaigns. Mrs. Wilkins helps organizations from across a broad spectrum create effective messaging to increase their impact.Before joining HARC, she managed outreach and programs as Director for the Urban Land Institute in Colorado. Most recently, she worked in community outreach and education for The Woodlands township’s Environmental Services Department and provided marketing services for Meals on Wheels.Mrs. Wilkins graduated from the University of Colorado, Denver with a Master of Urban and Regional Planning. She obtained her Bachelor of Arts in Journalism, with an emphasis in Public Relations and Strategic Communications from Texas A&M University, and recently obtained a Certification in Digital Marketing from Rice University. Mrs. Wilkins is a member of the American Planning Association (APA), the Diversity Action Alliance, the International Society of Sustainability Professionals (ISSP), and the Public Relations Society of America (PRSA). She currently serves on the board of the Bayou Land Conservancy and coaches basketball and soccer for the YMCA of Greater Houston.Connect with Kacey at:LinkedIn: https://www.linkedin.com/in/kaceylwilkins/Alexis Vargas (Consultant):LinkedIn: https://www.linkedin.com/in/latinxpublicist/Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.

Welcome Tiffany Marascio, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Tiffany shares about How To Start In PR, No Matter Your Age Or Where You Are In Your Career.Tiffany was born and raised in the Greater Houston area where she lives with her husband and three kids. She holds a master’s degree in marketing from the University of Houston and a bachelor’s degree from the University of Texas at Austin in studio art. She is an active part of her community and enjoys sharing with residents and visitors everything that North Houston has to offer.Connect with Tiffany at:LinkedIn: https://www.linkedin.com/in/tiffanymarascio/,Facebook: https://www.facebook.com/tiffanymarascio1/,Instagram: https://www.instagram.com/tiffanymarascio/,Twitter: https://twitter.com/tmarascioLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.