Community: The Cornerstone for Product and Marketing Innovation

In its early days, Birdy Grey was very much an “Instagram brand.” That means Grace Lee Chen, Monica Ashauer and their entire team looked to social communities (and especially Instagram) to gather feedback and determine what products they should sell in order to grow their business.Birdy Grey has relied on this community to grow and position itself as a disruptor in the wedding industry, which has evolved significantly with the advent of TikTok and other social channels. During this episode of Retail Remix, Chen and Ashauer reminisce, looking back on: How they successfully went from BFFs to business partners; How Birdy Grey built a loyal community across all channels; and How the brand tapped into the evolution of the wedding industry to identify new ways to stand out.Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.RELATED LINKSLearn more about Birdy GreyStay up to date with Birdy Grey happeningsConnect with Grace and Monica on LinkedIn