Como a Amazon usa IA para transformar a experiência no e-commerce

A Inteligência Artificial já é uma parte essencial das compras online e a Amazon está no centro desse movimento. No novo episódio do Podcast Canaltech, você vai entender como a empresa aplica a IA para melhorar toda a jornada do cliente, desde a recomendação de produtos até a entrega mais eficiente. Marcelo Fischer, redator do Canaltech, conversa com a diretora do Marketplace da Amazon Brasil, Virginia Pavin. Ela explica como a IA tem apoiado empresas de todos os tamanhos, ajudando a aumentar vendas e oferecer experiências mais personalizadas para os consumidores.Você também vai conferir: Pix Automático chega pra facilitar seus pagamentos do dia a dia, Trump pode lançar seu próprio celular, Xiaomi revela celular com bateria gigante, iOS 26 vem aí com visual novo, IA integrada e lançamento previsto para setembro e Mattel e OpenAI se unem para criar brinquedos com Inteligência Artificial.Este podcast foi roteirizado e apresentado por Fernanda Santos e contou com reportagens de Bruno de Blasi, Vinicius Moschen, Marcelo Fischer. A trilha sonora é de Guilherme Zomer, a edição de Jully Cruz e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

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How long is this episode of Podcast Canaltech?

This episode is 14 minutes long.

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This episode was published on June 17, 2025.

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