Como a inteligência artificial está transformando o trabalho criativo

A inteligência artificial está remodelando o mercado criativo, desde a forma como imagens são produzidas até a velocidade com que um time consegue testar e validar campanhas inteiras. No episódio de hoje do Podcast Canaltech, o repórter Marcelo Fischer conversa com Nelson Martinez, especialista de criatividade da Adobe, direto do evento Creative Trends 2025 em São Paulo. Ele explica como ferramentas como Adobe Firefly e Express estão democratizando a criação de conteúdo, por que tarefas repetitivas já não fazem sentido em um ambiente guiado por IA e como o Brasil pode se destacar nessa transformação global.  Você também vai conferir: novo design da tela do Iphone, Samsung lança versão beta da nova One UI, Elon musk pede o fim da União Europeia após receber multa milionária, Open AI garante que ChatGPT não tem testes de anúncios em andamento e novo robô humanoide com seis braços é revelado na China. Este podcast foi roteirizado por Fernada Santos e apresentado por Marcelo Fischer e contou com reportagens de Renato Moura, Viviane França, João Melo, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Nathalia Improta e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

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This episode is 15 minutes long.

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This episode was published on December 9, 2025.

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