Cómo conocer al nuevo consumidor

Las redes sociales y el entorno digital proporcionan datos sobre los consumidores de forma poco invasiva. Borja Martín, Director de la consultora We Are Kale, destaca los cambios de comportamiento en los consumidores que se han acelerado con la pandemia, como la digitalización. Recoger los datos que resultan relevantes e interpretarlos también está al alcance de las pymes con herramientas sencillas.

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This episode was published on July 23, 2021.

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