Cómo Dcycle construyó un equipo comercial que SÍ escucha al cliente - Jacobo Umbert, fundador y CRO

from Revenue Squared, el podcast · host Revenue Squared

¿Qué pasa cuando pasas de perseguir deals a cualificar con cabeza? ¿Y si tu equipo escucha más que habla?En este episodio nos acompaña Jacobo Umbert, CRO y cofundador de Decycle, para hablar de cómo están escalando su Go-To-Market: desde entrevistas mensuales a 40 clientes para afinar producto y discurso, hasta un cambio radical en la forma de cualificar leads para mejorar todo el funnel.También hablamos de cómo escalar equipo, cómo construir playbooks vivos y cómo una cultura de autonomía real (con squads y ownership) cambia los resultados de ventas.Si quieres entender cómo vender en entornos donde el buyer no compra por la ley, sino por presión real del mercado, este episodio te va a encantar.🎙️ Patrocinar el podcast: https://www.passionfroot.me/revenue-squared🔊 Escúchalo en Spotify: https://open.spotify.com/show/4R1XzHtUldlrFxnTcyvXME?si=811d83a250254ecb📸 Instagram: https://www.instagram.com/revenuesquared/📨 Newsletter: https://revenuesquared.substack.com/

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This episode was published on January 29, 2026.

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