Cómo elegir al embajador perfecto para multiplicar tus ventas Con Andrea Gayoso episode artwork

EPISODE · Mar 16, 2026 · 17 MIN

Cómo elegir al embajador perfecto para multiplicar tus ventas Con Andrea Gayoso

from Tinku Retail · host Tinku

Tinku Emprendedores es un programa con estrategias, historias reales y herramientas clave para empezar tu negocio y llevarlo al siguiente nivel.https://tinku.es/retail/Conoce todos nuestros programas y servicios de Tinku Televisión y Tinku Creative aquí:https://tinku.es/links/Muchos negocios de retail invierten grandes presupuestos en campañas que no convierten. El problema no está en el producto, sino en la desconexión entre la marca y el consumidor. Cuando el público no se siente representado, la atención se pierde y la venta no sucede.Esta desconexión genera frustración en los equipos de marketing y dirección. Se prueban influencers, campañas digitales y acciones en tienda sin lograr resultados consistentes. El mercado evoluciona hacia la autenticidad, pero muchas marcas siguen apostando por fórmulas que ya no generan impacto real.En esta entrevista, Andrea Gayoso, directora de Barcino Management, explica cómo el talento adecuado puede transformar la conversión en retail. Desde el uso de perfiles reales hasta la creación de comunidades que impulsan la marca, comparte claves estratégicas para alinear identidad, consumidor y resultados. ¿Quieres que tu marca deje de ser una más y se convierta en una referencia en tu sector?Te ofrecemos los servicios publicitarios y de marketing más eficaces para tu empresa, con la reputación de un medio líder.https://tinku.es/servicios/¿Necesitas servicios de producción audiovisual para tu empresa?https://tinku.es/creative/Únete a la Academia de Negocios de TinkuAquí no vienes a estudiar. Vienes a hacer negocios. Con una Comunidad que te apoya a llegar al infinito, aunque partas de 0.https://tinku.es/academia/

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Cómo elegir al embajador perfecto para multiplicar tus ventas Con Andrea Gayoso

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