Como Funciona um Projeto de Identidade Visual Sem uma Estratégia? - Brandster | Brandcast

from Brandster | Brandcast · host Brandster - Branding School

Pergunta deste episódio:"Um projeto de design de marca normalmente precisa de uma estratégia de marca para ter o que comunicar? Como funciona um projeto de identidade visual ou naming quando o cliente não tem uma estratégia clara de marca (e nem está disposta a investir nisso no momento)? Assumimos o que o cliente "acha" que sua marca é? Fazemos uma trabalho mais básico sobre o DNA da marca? Como desenvolver uma identidade visual quando o cliente não tem um posicionamento definido? Em alguns casos a marca tem um posicionamento percebido, mas não tem consciência dele, mas e quando nem isso acontece? Fazer o projeto com "diferenciais" de "qualidade", ou só dar prosseguimento se um posicionamento da marca for estruturado? Até onde a estratégia de um projeto de expressão de marca deve ir?" - Dilon Henrique, Gravataí/rs_____LINKS CITADOShttp://brandster.com.br/p/logo-hackin...music by audionautix.com_____Envie sua pergunta:https://goo.gl/oapcCs

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Como Funciona um Projeto de Identidade Visual Sem uma Estratégia? - Brandster | Brandcast

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