Comparing the PGA-LIV tour merger with UFC business practices | Ep. 19

Over the last month, the sports community has been trying to process the massive bombshell the PGA tour dropped when they announced they’d be merging with the LIV tour. For months, the PGA tour told the golfing community—including golfers themselves—that they had no intention of merging with LIV. And then they did. John immediately started digging into the story and noted plenty of similarities between the way the brass is handling the business of the merger and the way Endeavor runs their business enterprises, especially the UFC.We also break down an interview Ari Emmanuel did with Freakonomics. Here’s an outline of the topics discussed in this episode:* PGA-LIV tour merger summary* Why the DOJ is investigating the merger* What has happened to golfer pay* How the merger resembles other sports mergers* Ari Emmanuel’s comments on why he didn’t want to invest in the PGA tour competitor* Ari Emmanuel interview summary of important pointsThe Hey Not the Face! Podcast is an independent publication. Please subscribe to keep up with our best work and learn how you can support us. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit heynottheface.substack.com/subscribe