Compassion and Community as a Strong Brand Foundation | Suzanne Lerner | Michael Stars

An entrepreneur, philanthropist, and activist for racial and gender equity, Suzanne Lerner is co-founder and CEO of lifestyle fashion brand Michael Stars which, since its inception in 1986, was one of the fashion industry's first purpose-driven brands—before it was fashionable!  On this podcast, we talk about the 3 KPIs that you should focus on, how your brand reflects your personality, why you should not compare conversion rates, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy long-lasting, contemporary clothing with luxury essentials that embody the modern California lifestyle. michaelstars.com Help support the vision of creating an equal world where women feel confident and empowered to use their voice michaelstars.com/pages/foundation Connect with Suzanne linkedin.com/in/suzannelerner Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest