Competing on Customer Personalization

from CFO Bookshelf · host Mark Gandy

Have you ever wondered how Amazon, Netflix, and Starbucks started their customer personalization programs? What was the starting point? What were the costs? Who was involved? The co-authors answer these questions in the very readable Personalized: Customer Strategy in the Age of AI. Mark Abraham and David Edelman explain that personalization is not email or glorified loyalty rewards programs. Instead, this cross-functional activity starts with a few simple questions in their 5 Promises framework, a launching pad for creating a customer personalization journey.

Episode metadata supplied by the publisher feed · Published Oct 21, 2024

Embed this episode

Attribution link and audio player

Ready to play

Competing on Customer Personalization

0:00 59:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Bookshelf Brilliance Vincent Monteleone Unlock classic wisdom from must-read books without ever turning a page with Bookshelf Brilliance. Join us as we distill essential teachings from renowned authors into bite-sized episodes, enriching your knowledge and bringing you closer to your goals during your daily activities. Whether you’re stuck in traffic, hitting the gym, or discreetly tuning in at work, we’ve got you covered. Dive into the books you’ve always meant to read, even on your busiest days, and seize the opportunity to make the most of your time with conveniently delivered classic teachings. Get ready to have classic wisdom unlocked right in your earbuds. CFO Weekly Personiv Looking to build an efficient accounting team so you can focus on strategy and business growth? As the role of the CFO changes to include long-term performance-driver, all-knowing technology expert and full-company strategic guide, more and more accounting leaders are left overwhelmed. Join us as we talk to CFOs, Controllers and other industry veterans who share their expertise on how to streamline accounting processes, create established efficiency and move to a data-driven model, allowing you to tackle what matters. CFO Weekly is brought to you by Personiv, a high-quality, people-powered solution to all of your accounting needs. From procure-to-pay and order-to-cash to record-to-report, and from transactional to Controller-level support and more. Personiv goes above and beyond to get results with a team as small as one in our offshore, cost-saving model. Books To The Boardroom Sumith Dissanayake Are you interested in how Australia’s best leaders grew into the professionals they are today? The journey from University (Books) to Leadership positions (Boardroom) can take many different forms. Listen in as we interview CEO’s, CFO’s, and Executives, on how they ascended to leadership positions, made critical career choices, and overcame adversity throughout their career. The Books To The Boardroom podcast is co-hosted by Sumith Dissanayake, a CFO turned Business Owner based in Brisbane, Australia, who is fascinated by all things leadership and career development. Christian Nonprofit CFO David Beroth Financial leaders in ministries are often ill-equipped to address, let alone overcome, the many challenges they face. Too often they pivot from crisis to crisis, running on a tactical treadmill instead of proactively contributing strategic value to their nonprofits. Unfortunately, the full impact of their ministries suffer. It is time for this to change. Now. Paul says in Ephesians 4:12 that God gave leaders “for the equipping of the saints for the work of ministry, for the edifying of the body of Christ.” God wants to equip us so that we might significantly impact others. This is what this podcast is designed to do. While there are many firms with their corresponding podcasts that provide technical insight on audit, tax, and legal matters, there are few that provide insight on how to lead on a day-to-day basis to reach your nonprofit’s goals. This is what we are going to accomplish at Christian Nonprofit CFO. Come join me on this journey! Explore with me how we

Frequently Asked Questions

How long is this episode of CFO Bookshelf?

This episode is 59 minutes long.

When was this CFO Bookshelf episode published?

This episode was published on October 21, 2024.

Can I download this CFO Bookshelf episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!