Competing on Customer Personalization

from CFO Bookshelf · host Mark Gandy

Have you ever wondered how Amazon, Netflix, and Starbucks started their customer personalization programs? What was the starting point? What were the costs? Who was involved?The co-authors answer these questions in the very readable Personalized: Customer Strategy in the Age of AI.Mark Abraham and David Edelman explain that personalization is not email or glorified loyalty rewards programs. Instead, this cross-functional activity starts with a few simple questions in their 5 Promises framework, a launching pad for creating a customer personalization journey.

What this episode covers

Have you ever wondered how Amazon, Netflix, and Starbucks started their customer personalization programs? What was the starting point? What were the costs? Who was involved? The co-authors answer these questions in the very readable Personalized: Customer Strategy in the Age of AI. Mark Abraham and David Edelman explain that personalization is not email or glorified loyalty rewards programs. Instead, this cross-functional activity starts with a few simple questions in their 5 Promises fram...

NOW PLAYING

Competing on Customer Personalization

0:00 59:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

1197: The CFO Who Learned Finance by Owning Sales | Sinohe Terrero, CFO, Envoy

Jul 5, 2026 ·45m

ABP #397 - Accounting Due Diligence

Jul 4, 2026 ·8m

Episode 588 || Best Books of the Year (So Far)

Jul 2, 2026 ·59m

Inside the IPO: Three CFOs, Three Perspectives

Jul 1, 2026 ·59m

A Gut Feeling with Jennifer Rofé

Jun 30, 2026 ·30m

1196: Your Next Finance Hire Should Think Like a Founder | Martino Cadoni, CFO, DeepL

Jun 28, 2026 ·52m

Similar Podcasts

Bookshelf Brilliance Vincent Monteleone Unlock classic wisdom from must-read books without ever turning a page with Bookshelf Brilliance. Join us as we distill essential teachings from renowned authors into bite-sized episodes, enriching your knowledge and bringing you closer to your goals during your daily activities. Whether you’re stuck in traffic, hitting the gym, or discreetly tuning in at work, we’ve got you covered. Dive into the books you’ve always meant to read, even on your busiest days, and seize the opportunity to make the most of your time with conveniently delivered classic teachings. Get ready to have classic wisdom unlocked right in your earbuds. CFO Weekly Personiv Looking to build an efficient accounting team so you can focus on strategy and business growth? As the role of the CFO changes to include long-term performance-driver, all-knowing technology expert and full-company strategic guide, more and more accounting leaders are left overwhelmed. Join us as we talk to CFOs, Controllers and other industry veterans who share their expertise on how to streamline accounting processes, create established efficiency and move to a data-driven model, allowing you to tackle what matters. CFO Weekly is brought to you by Personiv, a high-quality, people-powered solution to all of your accounting needs. From procure-to-pay and order-to-cash to record-to-report, and from transactional to Controller-level support and more. Personiv goes above and beyond to get results with a team as small as one in our offshore, cost-saving model. Topplinjen: Bak tallene med finansdirektørene Deloitte Norge Finansdirektørene har en av de mest krevende lederrollene i en organisasjon, og CFO-ens rolle blir stadig mer kompleks. I podkastserien Topplinjen har vi invitert noen av Norges fremste CFO-er og interessenter til å snakke om hvorfor det har blitt slik. From the Front Porch The Bookshelf Thomasville Welcome to From the Front Porch, a weekly conversational podcast on books, small business, and life in the South, produced by The Bookshelf, an independent bookstore in Thomasville, Georgia.

Frequently Asked Questions

How long is this episode of CFO Bookshelf?

This episode is 59 minutes long.

When was this CFO Bookshelf episode published?

This episode was published on October 21, 2024.

What is this episode about?

Can I download this CFO Bookshelf episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!