Competition Derangement Syndrome Audiobook

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribeCompetition Derangement Syndrome plagues many companies, blinding them to new opportunities and stifling innovation. However, Strategy Therapy provides a cure through radical honesty and courage, helping executives design categories anew versus compete over stale demands. By facing competition directly and guiding it gently away, you’ll learn how to overcome fear and chart a way to dominate new and different categories.