Complete B2B Podcasting Guide - Ep2 - Positioning

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views.What You’ll Learn: Why fewer, highly targeted listeners outperform large but unqualified audiencesHow to define a crystal-clear Ideal Customer Profile (ICP) for B2B podcastingWhy vanity metrics don’t translate into leads, calls, or revenueHow niche positioning turns your brand into a “lighthouse” for ideal clientsHow to use data-backed content research instead of guessing topicsWhy simple podcast names and visuals outperform clever or complex brandingChapters: 00:00 – Introducing GHA Marketing’s B2B Podcast Playbook01:45 – Defining Your Ideal Customer Profile (ICP)02:31 – Why Lead Quality Beats Volume Metrics03:25 – Owning a Niche Before Expanding04:18 – Case Study: Corporate Treasury 101 Podcast05:07 – What a Well-Defined vs. Weak ICP Looks Like06:45 – Why Clear and Simple Messaging Converts Better07:32 – Podcast Names & Visuals That Instantly Signal “This Is for You”08:35 – Letting Data, Not Opinions, Drive Content Topics10:05 – Researching What Your ICP Is Actively Searching ForAudience & Content Research Tools: AnswerThePublic (by NP Digital)A keyword research tool used to understand what questions and topics audiences are actively searching for. https://answerthepublic.comGoogle Trends Analyze search trends to identify growing and declining topics within your niche. https://trends.google.comGoogle Keyword Planner Discover keyword demand and search intent related to your ICP’s challenges. https://ads.google.com/home/tools/key...YouTube Search & Popular Videos Used to identify high-performing topics and content trends within specific niches.Reddit Communities Source of unfiltered conversations, problems, and language used by ideal customers. https://www.reddit.comQuora Platform for identifying common questions and recurring pain points from target audiences. https://www.quora.comIndustry Conferences & Breakout SessionsAnalyzing headlines and topics from the most attended sessions to uncover real-time demand.If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.