EPISODE · Nov 28, 2025 · 47 MIN
Complex sales deep dive! The challenges of selling to Government and the parallels with private industry (Part 1)
Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...
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Complex sales deep dive! The challenges of selling to Government and the parallels with private industry (Part 1)
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