Complexities of Selling BevAlc Online | Yoni Reisman and Jay Liddell | Tip Top Proper Cocktails

In Yoni and Neal’s previous lives, they were music industry veterans behind some of the largest festivals in the country. Along the way, they saw the demand for quality cocktails growing, but the careful preparation required to make one made service in high volume environments pretty difficult. They fantasized about creating a world-class cocktail in an easy-to-serve vessel, thinking maybe they could help solve a problem for venues, events, restaurants, bars, airplanes, and regular folks at home on the couch. Eventually, they stopped fantasizing and started actually doing it.Enlisting the help of their favorite bartender and James Beard finalist, Miles Macquarrie of Kimball House, they, along with Jay, developed classic cocktail recipes and packaged them up to drink at any time and, just about, any place. Tip Top Proper Cocktails are always within reach, especially if a trusted bartender or fully-stocked bar are not.In This Conversation We Discuss: [00:00] Intro[01:21] What are Tip Top Proper Cocktails?[02:11] The connection between live music and Tip Top[04:47] Challenges in serving alcohol to festival goers[06:53] The opportunity in inefficiencies[08:14] BevAlc is profitable yet complex in the US[10:21] Milestones that Tip Top reached[12:35] What is a co-packer in the BevAlc space?[13:01] From concept to shipping products[13:45] Tip Top’s D2C go-to-market strategy[15:39] The complex process of selling Bev/Alc online[16:32] Sponsor: Electric Eye electriceye.io[16:52] Sponsor: Mesa apps.shopify.com/mesa[17:36] Sponsor: Gorgias gorgias.grsm.io/honest[19:02] Sponsor: Rewind rewind.com/honestecommerce[19:30] Sponsor: Klaviyo klaviyo.com/honest[20:18] Dealing with varying state legislation[21:53] Tip Top’s partnership with Delta Airlines[25:42] Things that Tip Top did to increase online sales[28:14] Making sure CX is smooth as possible[30:12] Where to find Tip Top Proper CocktailsResources:Subscribe to Honest Ecommerce on YoutubeClassic cocktails in tiny cans tiptopcocktails.comConnect with Yoni linkedin.com/in/yonireismanConnect with Jay linkedin.com/in/jayliddellScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestVisit rewind.com/honestecommerce to get 1 month freeGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!