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Oct 8, 2021 4 min

Comunicación estratégica

from Coffee Please Hosted by Patricia Luna Arredondo

Veamos a la comunicación estratégica como un sistema formal que envía un mensaje consistente desde el nivel estratégico, es decir, de los líderes de la organización, pasando por el nivel táctico donde tenemos a los gerentes y supervisores, y hasta llegar al nivel operativo, que es en donde recae el motor del modelo de negocio y la continuidad de las operaciones. Pero este sistema formal, no puede lograrse como exitoso, porque siempre tenemos problemas de comunicación.

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Comunicación estratégica

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This episode was published on October 8, 2021.

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