Comunicare il cibo e il comparto alimentare non è scontato | con Gaia Mattaroccia

from Radio Food · host Radio Food

Le aziende agroalimentari italiane hanno prodotti buonissimi e spesso non li comunicano — o li comunicano male. Gaia Mattaroccia, brand ambassador dell'ITS Agro e ex studentessa del corso Brand Ambassador, racconta in questa puntata del podcast ITS Agro cosa succede davvero quando si entra in un'azienda per costruire la sua narrazione: il titolare che non sa cosa ha di speciale, il target che è più difficile da trovare degli obiettivi, e il momento in cui il cliente non è d'accordo con quello che gli proponi. Più la sua storia: da due anni di chimica all'università al lavoro in comunicazione. In chiusura, i prossimi appuntamenti ITS Agro a Viterbo. ITSAgro* Il Podcast - un progetto di Agro Start Hub in collaborazione tra la Fondazione ITSAgro di Viterbo e la Camera di Commercio di Viterbo. Scommetti sulla voce!

Episode metadata supplied by the publisher feed · Published May 11, 2026

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Comunicare il cibo e il comparto alimentare non è scontato | con Gaia Mattaroccia

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