Conferences and EXPOS

Conferences and EXPOSSXSW 2025. What is South by SouthWest?2:52 Philly hates Yankees fans.3:33 The Philly Bike Expo.4:32 It's good to get out in front of people and get real time feedback. 4:44 Learn how to read the room and observe people.4:55 We start by figuring out what our booth set up is going to be and make sure we are on brand.5:54 Have best practices for expos and figure out logistics.7:00 I am not sales pitchy, but I am always there to answer questions and engage.7:42 Our goals are to observe and get to know people.8:24 I want to learn from everyone I meet to see what I am missing.8:53 Bring your idea or product to where your target market is and see who responds to it.9:31 Gauge the perceived value of your product from your potential customers.9:50 It's information gathering to see if we are on the right track.10:22 Having a purpose and intention for going to these expos is step 1.10:32 We always set quantitative goals at conferences and expos.10:55 I am always looking to learn the phrases and jargon of each particular market.11:10 Don't try to be everything to everybody.11:38 The one thing I am always trying to figure out is their buying process.11:49 What do the customers go to first? Figuring out their priorities changes our marketing.12:13 Expos are hard work and expensive but can be fun and offer great opportunities.13:03 We should do a live podcast from an expo.13:42 Don't booth at first. Go and take notes and learn from your industry.